The Greatest Movie Ever Sold

772 Words Sep 19th, 2014 4 Pages
The Greatest Movie Ever Sold

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society. In the movie Spurlock talks about product marketing while using product placement to get brands to sponsor his movie. Of course, some of the brands (Guess, Harmel Foods
…show more content…
For example, in this movie, Spurlock had to drink only POM drinks, eat only Amy’s Pizza and stay only at Hyatt hotels, and there were many things he was obligated to do by the contract besides the ones mentioned. Even when he showed the ads that he wanted to do for POM segments, they refused every single one of them and basically told him that they wanted to use comparison with Minute Maid juice, because that’s how they wanted to be perceived. Brands are extremely concerned with their public image, and that’s why in Quentin Tarantino’s case Denny’s refused to take part in his movies. His movies usually contain blood and murder scenes and no company wanted to risk being associated with this theme.
One of the topics covered in the movie is the topic of selling out. The question is whether Spurlock is selling out or not, and what would selling out look like if it's not the case here. The opinion of the people, that have been asked this question seems to converge on the notion that he is not selling out, because he's doing the thing he planned from the start. It's his idea and everything goes according to plan. But as Spurlock said himself, when you become "brand-friendly", it's a slippery slope. The door is open wide the moment you've made your first deal. Drawing the line may be one of the big challenges that today's filmmakers and other…