The perceived perception of green hotels among tourists within the Hong Kong hospitality industry and its practices.
Over the years, efforts to improve environmental conditions as well as social responsibility in the hospitality industry have grown dramatically among individual hotels as well as the entire hotel sector within Hong Kong. Green hotels, also known as environmentally friendly hotels, have become more and more familiar with consumers. The Green Hotels Association really sets the standard of what going green is all about, and in this review there will be some comparison and contrast between green stay in the United States and Hong Kong with reference to academic theory.
Given that Hong Kong was always considered being a
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It is vitally important for hotel management to understand what kind of products and services consumers are seeking from a green hotel. Hoteliers also need to know the perceptions and attitudes of guests towards existing green practices in hotels. It is therefore necessary for hoteliers to examine if hotel guests are willing to pay a premium for green hotels. The current study attempts to provide hotel management with such information from tourists in an Asian context.
The environmental friendliness and environmental infrastructure of various industries has become increasingly important in appealing to consumers. Along with the spread of concern for environmental degradation and the recognition of various hotels impact on the environment, it is increasingly being recognized that the hotel industry also has a responsibility to contribute to the environment (Rada, 1996).
The establishment of International Hotels Environment Initiative (IHEI) in 1993 played a major role for the green campaign in the hotel industry. The hotel industry has developed a standardized and systematized method for measuring the environmental friendliness of hotels. There are international hotel certification programs in place such as Green Globe and Energy Star, and accreditation schemes such as LEED (Leadership in Energy and Environmental Design), and GSTC (Global Sustainable Tourism Criteria).
Hong Kong with a population of around
Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies.
The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce, 2012, p. 10-1, 10-2)
Sustainability is important to maintain the way humans and nature are treated to have healthy organisms and reproduction. Unfortunately, nature and animals are not treated the way they should be. Many livestock are forced reproduced and kept in unlivable conditions. Plants are overwatered or left in drought and given GMO’s to survive. There are many different ways we can change our ways and allow organisms to survive naturally without the use of pesticides and animals to live happy. If a hotel practiced sustainable practices they would be very well known and enjoyed in the community.
The Sales and Marketing Department proposes the employment of eco-friendly technology in the process of refurbishment of Eagle Nest 's 3-star Hotel facilities and rooms in the U.S.A. with the following objectives:
Throughout this analysis, my purpose is to clarify and condense the information so the reader will have a better understanding at the end of the analysis. This analysis will be broken up into six categories; the executive summary, issue statement, alternatives analysis, recommendations, actions and implementations, and data analysis. In the issue statement, there will be a brief overview on how the hotel companies and the environmental regulations clashed. Throughout the alternative analysis we will discuss different alternatives that Damai could have focused on to benefit and sustain his hotels. As we move to
In the present, sustainability is increasingly seen as an important factor in our society, especially in organizations such as accommodation provider or tour company. According to Ullman (2009) Sustainability practice is very important, because all the actions that we make today will affect everything in the future, therefore we need to make flexible decisions at present in order to avoid some negative consequences. By adopting sustainability practices, companies are able to gain competitive edge, increase their market share, and boost shareholder value (Frandsen, Morsing, Vallentin, 2013). Sustainability issues does not always refer to environmental sustainability but also relate to economic and social sustainability. This report will discuss and identify the most important sustainability issues that Four Season Hotel Sydney is facing, then apply an appropriate tourism sustainability criteria and assess how this hotel is addressing sustainability, finally talk about how to improve sustainability practices and recommendations.
Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,
The past several decades have seen a growing awareness in the hospitality industry regarding the environmental and social impacts of hotel development and operations – to the extent where sustainability issues have permeated nearly every aspect of the industry. This has been driven by multiple factors including owners’ and operators’ desire to reduce operational costs, changing investor attitudes toward the environment, increased regulatory focus on facility operations and development, and a
Our initial assessment for The Birchwood Hotel down town St. Petersburg focused on examining key areas for sustainable building practices consistent with Green Key guidelines. The areas assessed were corporate environmental management, housekeeping, conference and meeting spaces, food and beverage, engineering and maintenance. Summing up the condition of each system served as a target for the property owners to make improvements for their short and long-term needs that will align the property’s mission and goals to be more in line with Energy Conservation and Sustainable Business practices. The refurbished property has been able to achieve its own décor and exclusive identity, but after the assessment was graded, it was only able to earn one Green Key certification.
Lodges and resorts are one of most important sector in ecotourism industry. Most of popular venues of ecotour are related with natural environment including mountain, ocean, National park, and undeveloped dwelling. These natural environment should not possess by private interest group. Especially tour programs related with National Parks and World Heritage Sites are need to run and evaluated by impartiality organization such as World Tourism Organization (UNWTO). Additionally, Eco rating system is a great criterion in sustainable accommodations which are giving benefits to local communities, using natural sources, and making energy conservation. The Eco-rating System will be a guidelines for both of lodging operators and customers. Operators can design and keep their properties to be more sustainable and eco-friendly as following criteria of Eco-rating System. Ecotourism consumers can choose more reasonable accommodations as checking Eco-rate. The rates leads rational consumption between sustainable levels of lodging and prices. This rating system is helping consumers to prevent deceiving from companies which are using ecotourism only as a marketing tools.
Reinventing hotels sustainably is Accor’s stated goal with its new PLANET 21 program. The new PLANET 21 strategy includes a program for informing customers and encouraging them to contribute to the hotels' actions and achievements. From booking to room stay and restaurant service, customers will discover a rich and diverse array of educational messages encouraging them to contribute actively to the hotel's
Nowadays, more and more business commit with environment-friendly systems. Lots of recycling programs have been taking considered to apply into pratice. Acording to the USA Today, IHG-band hotels group is one of the initiatives in participate in the recycling program run by Clean The World. Which is to collect used hotels soaps, lotions and shampoos to poor people who is in need. Is this a good program to be applied in the hospitality industry? How would it effect the financial statement and the image of the hotel?
According to Myunget al. (2012), the purpose of green practices is to reduce the impact on the environment by applying environmentally preferred practices by reducing the waste and used sustainable resources and supplies. Therefore, for those owner of green hotel are also advocating the green practices of business activities, “less environmentally
If hoteliers have a better understanding of the expectations of their Mainland Chinese tourists, they will be better able to meet and serve this market to ensure guests are satisfied with their stay. (Tsai, Yeung & Yim, 2011).
Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years, especially from the mainland by emphasising our world-class shopping, dining and other urban attractions (Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist markets and growing competition from Southeast Asian countries and neighbouring destinations have posed new challenges to Hong Kong’s tourism industry.