The Groundswell By Charlene Li And Josh Bernoff

Technology is being used all across the globe in everyday life. With the development of technology, the development of social media became very popular. In “Small Change: Why the Revolution will not be Tweeted”, Malcolm Gladwell stresses that “real” revolutions do not depend on social media to be resolved or started; however, small revolutions can depend on social media or networking. Although Dennis Baron is sending the same message in “Reforming Egypt in 140 Characters?” there is one point that Baron makes that differs from that of Gladwell’s; Baron actually believes that a game changing revolution can occur with the use of social media.

Their actions alone sparked the revolution for sit-ins and silent protesting, contributing to the Civil Rights movement. The protesters didn’t put anything on social media that allowed their sit in at the diner to grow, but simply the sight of how “people spilled out onto the street”(Gladwell 400) that grabbed activists’ attention. Gladwell observes that in the absence of social media in these events, the protesters tend to be stronger, have emotional bonds, and be more organized. The people participating in the revolt had strong connections (strong-ties), due to the fact that they all share a high risk of consequences. Talking about the dangers starting on page 404, protesters faced violence from the Klu Klux Klan and other white supremacists. Gladwell uses the examples of the revolutions in Moldova and Iran to show how while Facebook and Twitter did let people be “confident to stand up for freedom and democracy” (401), the use of that social media is a weak-tie. Social media helped bring awareness to these, but as Gladwell explains “social networks are effective at increasing participation-by lessening the level of motivation that participation requires” (408). He talks about how social

In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.

This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of

The Road to the Revolution was the product of 40 years of abuses by the British authorities that many colonists regarded as a threat to their liberty and property. The Revolution resulted from the way the colonist interpreted events. “You will never know how much it has cost my generation to preserve your freedom. I hope you make good use of it” that quote was from John Adams.“Don’t fire unless fired upon, but if they mean to have war, let it begin here’’ - Captain John Parker, 1175. Captain John Parker was an American colonial farmer, mechanic, soldier, and colonial militia, he faced British troops on Legington common; he was in the revolutionary war he died in Bunker Hill because, what is called Tuberculosis.

Small Change written by Malcolm Gladwell argues the idea of social media playing a role in revolutionary movements. Social media allows others to make connections and gather together rather than coming together to make a difference. Gladwell begins his essay with the sit-in participants of the 1960’s. He compares the manner in which people come together through social media versus how people came together during the Civil Rights movement. Gladwell makes his points that Twitter is an effective tool of rallying, getting together in person proves to be more effective. The network of connections twitter provides only allow weak bonds to form and prevents

This blog is based on the concept that “How to use Social Media and how can anyone decide what type of contents are appropriate for Social Media”

The almost omnipresent Internet transforms our lives, connecting us to family, friends, and the world in ways inconceivable only a few years ago. Through social media, we actively participate in creating, editing, and consuming a never-ending stream of data. Private corporations and protagonists of political or social change all vie to reach and engage highly targeted

Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

No matter how much potential social media has for political or societal change it is important to criticize its negative aspects. An article written by Andrea Moncada, begins her argument with the question has social media had the same impact on advocacy. Similar to Gladwell’s points of view, Moncada states, “social media can help get the word around, but participants must be united by a core message and traditional methods…” This source of uncertainty is the basis for its support and is understandable.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

On my journey to explore whether social media is a blessing or a curse, I ended up with several dramatic consequences. As Scott Brickman, in the article, “the advancement of the communication media,” points out “the boon in lights of the technology.” He proves that Social networking has become a necessary part of our communication culture that cannot be disregarded easily. He also

The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.

Groundswell is a social trend where people play a more active part in communicating what they think about products and services that are being marketed to them. The people don’t just participate with their purchasing choices but also find ways to voice their ideas about what makes a product great, how to make them better and how to best use them.