The Growing Market Of The Healthcare System For The Elderly Population

Issues with long term care services include employee turnover, regulation, employee communication and especially payment for services. Legal concerns associated with long-term care are the rise of population who will eventually need it. The demand for long-term care services are going to explode as the population ages and more people are living longer with chronic conditions. But the main questions still remains, who will pay for these services and how will they be delivered? When I say this I’m referring to the actually facilities themselves, will there be space for patients when the time

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Current numbers show substantial growth from the eighties, and estimates suggest that the demand for long term care among the elderly will more than double in the next thirty years. (Feder, Komisar, and Niefeld) This growth will exacerbate concerns about balancing institutional and noninstitutional care, assuring quality of care, and most importantly adopting and sustaining financing mechanisms that equitably and adequately protect the elderly who need long-term care.

Long term care facilities are first established under state licensing laws and, in most cases, a granted certification that there is a need for nursing home beds in a specific community. Medical professionals and support services providing care and related functions must also operate in the nursing home under the licensing, regulatory, and standards of practice governing their areas of specialty. In addition, each long-term care facility must establish their own policies and procedures for everyday operation to stay within their operating standards and legal limitations (Brady,

Team B chose to cover Emeritus at Harbour of Pointe Shores, a senior community located in Ocean Shores, Washington. The team was interested in learning more about an assisted living and rehabilitation facility. It is also an opportunity to uncover the differences from an assisted living community and a skilled nursing facility. Emeritus at Harbour of Pointe Shores provides retirement and assisted living, respite services, and on-site rehabilitation. Similar to other long-term care facilities, the facility and staff are required to follow specific guidelines and regulations to maintain licensing and accreditation. However, these

Then live another expected fifteen plus years past 65, and insurance that covers long-term care services will broaden to include more than institution care and will embrace a comprehensive selection of possibilities leaning towards home-based care services.

Data and sources from this research were mostly based upon secondary data, such as- books, newspaper, website, journals, and indirect observation. Furthermore, this study involved accessing to academic search elite online from different libraries to search different categories of scholarly articles. In addition, various of internet long term care indicator were used to provide more information to this study- Eldercare Locator, Long Term Care Ombudsman, Nursing Home Compare, MEDICARE, American Association of Retired Persons (AARP), and National Institutes on Aging (NIH).

By sending mail directly or making personal calls to all the doctors, administrators, and any other relevant personnel as well as visiting them if possible, we can establish a relationship with the customers at virtually no cost. However, the expected time commitment for the product is the most important part of our marketing strategy. Firstly, we will have to determine the persons to contact at the hospitals and nursing homes. Secondly, our team will have to determine when and how often we contact the target audience. Lastly, we will need to work on our communication skills and make sure that we are striking the right tone and positively convincing them to switch to our product. The response we receive is going to be our yardstick for determining

In fact, according to an article by Senior Care Marketer, “The senior care industry is booming and it’s just getting started as the baby boom generation cares for their aging parents and require care themselves as they transition into their own senior years. People sixty-five years and older represent the fastest-growing age group in the United States, and it is projected that the 75+ population will increase 70% by 2025. By 2030, 70 million Americans will be over the age of 65 – that's one out of every five Americans!”(Senior Care Marketer). With that said, there a number of competing firms that are seeking to reap the benefits of this growing industry. Sunrise Senior Living is currently the leading competitor in the senior care industry. However, there are number of other firms that are close behind including Brookdale Senior Living, Emeritus, Gentiva, Odyssey Healthcare, and ResCare.

Growth and change in any organization can be a difficult time both for executives and for employees. When growth comes at an astounding rate, there are bound to be problems at all levels of the organization. Senior Health Plus (SHP) is a small, non-profit HMO based in Southern California. The company started as a grassroots organization that enjoyed a positive reputation for pioneering new ways to care for the elderly. This success has a price however, as the membership of SHP has grown exponentially in the past several years from 10,000 to 35,000 members. In response to this growth, management went on an expansion frenzy, moving all executives to a

The Topic of my research paper is How to Start Your Own Assisted Living Business. I choose this topic because I have some experience in the health care field. I am a certified Medical Assistant and I wanted to take my education to the next level. The Health care job market is on high demand and is one of today’s most dynamic fields with a wide range of opportunities. I came to realize that the older you get in this country options for housing, health and personal care services become limited.

With the growing rate of the elderly, increasing the need for our services, the growth potential for our business is enormous. As long as we stand by our commitment of a professional company and live up to our own standards, we will surpass the

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

For this reason, print, in person selling, television and radio will be relied on. Being a not for profit organization, it is unlikely that the advertising campaign to target customers will be highly distributive. However, there will need to be promotional programs to attract not only clients but also potential donors. The print campaign will appear as flyers in local care homes to make clients aware of the services and to provide notification of dates for appearances. When developing the graphic images for the campaign, it is important for them to be large enough for seniors to see them.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets