The Growing Relevance And Role Of Web Based Technologies

The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other

Social media refers to websites where individuals can create, share, and exchange information in a virtual community and network. The channels of social media include Facebook, Twitter, Whatsapp, LinkedIn, MySpace, YouTube, and blogs. There is a rise in the use of social media because of increase in technology. The increased penetration of internet in the world has rapidly increased the users of social media making it widespread and accessible to people throughout the world. Its emergence has led to building of new relationships while also impacting others.

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social Media is also referred to mobile and web-based applications that allow organisations and individuals to create, engage and share new user-generated or existing contents in digital environments through multi-way communications.

"Social media has been broadly defined to refer to 'the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.”

The evolution of online communication methods and development of social networks has transformed the operations and communications of many businesses. As the various social networking sites have continued to attract millions of users, social networking provides numerous benefits to businesses. Griffith (2011) states that users of social media are totally at ease to develop communities with common interests that help them to stay up-to-date through access to necessary information. Therefore, many companies and businesses have started to tap into social-media smarts to transform their advertising and communication strategies.

A social media strategy allows a business to reach a different audience – sometimes a smaller, niche audience committed to a brand or industry. In addition, such

Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after

First of all, I would like tell you what is social media. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content. Think of regular media

The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan
and Haenlein
 (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies

Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)

Social networking has never been more popular, with social tools accounting for 20 percent of all online activity, per ComScore (Laudon & Laudon, 2016, p. 65). Many of today’s employees are already well versed in the basics of public social networking using tools such as Facebook, Twitter, and Instagram (Laudon & Laudon, 2016, p. 65). Social media is the next wave of the digital transformation that started with the web (Holmes, 2015). Social media has already profoundly altered the way individuals communicate with one another and is changing how businesses communicate with customers. In fact, three-quarters of online adults in the U.S. now use social media sites (Holmes, 2015). Social media, like it or not,

Social media is “the media that is published, created and shared by individuals on the internet, such as blogs, images, video and more” (Strokes, p. 350), as well as “online tools and platforms that allow internet users to collaborate on content, share insights and experiences, and connect for business or pleasure”. (Strauss & Frost, p. 326).

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

Over the decade, business leaders are finding themselves managing through historic levels of complexity. This complexity stems from a different set of environmental shifts. The recent continuous increase in globalization and outsourcing ongoing technological changes, demand that business leaders should consider the impact of social media on all aspect of their organisations. The recent financial crouch and the demands for better financial managers have prompt business leaders to rethink why and how they build their organisation (McCall and Kaplan, 1985, p .14). Entrepreneur leaders should take advantage of technological advancement to better connect with their customers through the use of social networking. There is a strong

So social media is an instrument of mass interaction, a way for organisations and people to communicate with each other in a social and public sphere. Some popular examples in the current society of social media platforms are Facebook, Twitter, Instagram, Myspace, Flickr, LinkedIn, Pinterest, YouTube, Google+, Tumblr, etc. This report hopes to demonstrate why businesses should use this medium, how they do so and in what ways can small businesses hope to optimise this platform, toward growing their business and customer base.