The Growth And Growth Of The Uk Economy

The performance of the UK economy depends very much on the level of Aggregate demand within the economy. AD=C+I+G+(X-M). The UK economy can be judged by a number of key indicators mainly sustainable economic growth, low inflation (target 2%), a surplus on the

The small town of Rapid City, South Dakota has a population of nearly 71,000 residents. The main employer to Rapid City is home to roughly 3,500 military veterans located at Ellsworth Air Force Base. When the term ‘military’ comes to mind, an assortment of words come to mind. Deployment. Family. War. Aircraft. To some though, the word fitness comes to mind first. Everyone knows that in order to be a member of the United States military, you must be fit. Every member of the Armed Forces know that they can be called upon at any time to perform an assortment of tasks, and being physically fit is a priority. Nearly every military base has a gym or fitness facility, but who wants to visit the base after hours to work out? How often do you catch yourself watching the clock, waiting for the hour hand to strike four so that you can check out for the day? Because of this, fitness facilities throughout the city is a hot topic amongst military veterans. Towards the end of 2015, Rapid City was home to three small-scale fitness centers. Because of the lack of choices, of course it made sense to charge steep prices. In December of 2015, that all changed with the arrival of Planet Fitness. Planet Fitness, founded in 1992, focused on reducing prices to compete against the other well-known brands. The organization is an American health and wellness franchise that focuses on a casual, yet personal, gym experience with no judgment or discomfort. Their ‘no judgment’ attitude

In today’s market, there exist other types of rival services in the gym racket. Not gyms that offer round-the-clock service, rather gyms that cater specifically to the specialty needs of their patrons – gyms such as

The “Great Recession” is commonly used to explain the massive economic contraction that occurred in the United States during the fourth quarter of 2007. However, the actions of the United States spanned to other nations, leaving massive effect on the global economy. One nation that took on serious financial burden during this recession was the United Kingdom. This nation first faced the effects of the Great Recession beginning in the first quarter of 2008. Overall, the initial mass effects on the nation can be attributed to the nation’s reliance on the financial sector. In fact, after partially stabilizing in 2009, the country struggled with a double-dip recession between 2010-12, and continues to struggle with some of these effects.

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

The great success Equinox has had with establishing eighty-two gym locations in the United States, and the three locations in Canada and the United Kingdom has helped many individuals with establishing an ongoing workout regime. Providing your members with professional and knowledgeable trainers enables and encourages them to reach their true potential. The various perks and amenities you have to offer your members are one of they many special qualities that set you apart from your current competitors. As someone who values the importance of quality a service or product has, I can understand why your luxurious and sparkling

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

Many of us have gym membership or attend classes at a local gym on a frequent basis: in America, gyms are a $700 million industry, and it's estimated that 12% of the population regularly attend the gym.

The continued development of the health club market is likely to fuel growth in the Commercial Fitness Equipment sector, though this is predicted to slow to around 3 - 4% per annum as clubs seek to expand the range of ancillary services and increase membership retention levels. The forecasted outlook for the Health and Fitness industry remains reasonably positive in the medium term and should benefit from growing concerns over obesity and general fitness levels across all age groups.

One of the main reasons for the rapid spread of obesity in recent decades is the lack of movement and exercise. With that being said, Gold’s Gym could dramatically improve membership sales by targeting people that are struggling with obesity and overweight. However, most people that are overweight or obese don’t feel comfortable going to the Gym because of receiving unwanted attention. Therefore, Gold’s Gym needs to adapt its gyms to make it suitable for people that struggle with obesity and overweight.

There’s no business like a fit business. And by ‘fit’, I mean one with a healthy, profitable future on the horizon. More and more personal trainers are expanding their qualifications and service offerings and others looking to create their own PT empires. With the gamut of inspirational celebrity trainers on the media bandwagon and society’s focus on the importance of holistic health and wellbeing, the fitness industry can certainly be considered a lucrative career choice.

Fitness industry in India lacks product differentiation; Healthy Nation will be much diversified when it comes to the services it will provide. We will have very capable, competent personal trainers, proficient managers and nutritionists. We have taken the price sensitivity of the customers into

British consumer confidence dropped sharply in the aftermath of the referendum. In the political and market instability that followed the vote consumer confidence suffered one of its biggest drops in history. The biggest deterioration concerned the general economic outlook in the 12 months following Brexit; 60% of participants felt that the economy would deteriorate, up from 46% prior to the referendum . Consumer confidence is a vital economic indicator and can have significant implications for investor spending decisions. If consumers within an economy are nervous about their future economic prospects, companies will often cut back on production and employment; in terms of the future economy, consumer confidence can act as a self-fulfilling prophecy. In the short term, the instability that has been generated by Brexit is likely to supress business and consumer spending, resulting in lower growth.

The pricing objective of the marketing strategy is profit centered, meaning the new services are expected to maximize the company profits. In evaluating the target audience, gym participants are not found to be price sensitive, generally. Rather, they are value-conscious and tend to place a high emphasis on quality in evaluating the membership cost. People have various motives in joining a gym including socializing, recreation, taking shape, losing weight, or health requirements. Because of the intangible nature of the gym experience and health-related matters, people do tend to be more value-conscious than price sensitive.

In this ethnography paper, I chose to study both large, commercial gyms and small, privately owned gyms locally that I have attended or visited in recent weeks. In this paper I will refer to the gyms as “Big gym” and “Small gym”, I will also refer to the gym members by randomly selected names that I’ve generated. This is to protect the identities of the of the businesses and gym members should the reader by chance, know or be familiar with either the gyms or its members. The Big gym located 7 miles away from my place of residence, and the Small gym, which is located 20 miles away from me, are the locations from which I conducted my data collections and analysis. The focus group of my research consist of each gym’s members. In this discussion, I hope to answer, why these individuals prefer the Big or Small gym over the other to meet their fitness goals, and what plays a role in their decision making. We will discuss the different kinds of norms that are played out in both gyms, how they differ, and whether or not they play a role in a decision between gyms.