The Growth Of The Internet

Q1. The growth of Internet and computer technologies have created new opportunities to better serve the corporations and consumers. Describe 3 new technologies that have changed the ways people communicate or the ways companies conduct their business.

As a tool available to a fairly wide public, the internet is only twenty years old, but it is already the key catalyst of the most extensive and fastest technological revolution in history. The internet, the single most powerful agent of change in recent history, In the words of Arthur.C Clarke, “any sufficiently advanced technology is indistinguishable from magic.(Clarke, 1961)The rapid pare and reach of the change wrought by the internet indeed has a touch of magic about them. There are two main ways to go shopping in our daily lives. One is shopping online; another is shopping at the real shop. As a matter fact, shopping online is a new way for people to go shopping. Online shopping is better than shopping at the shop in some ways, in

Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

In today’s society, the internet and other digital media have completely altered the way in which we market products. For the customer, it provides them with a larger choice of products, services and prices available from various suppliers and the means to select and purchase items more readily.

This paper will explore the potential evolution of the role of consumer marketing. I will examine the role of the retailer and the consumer on the Internet and the vital changes retailers must incorporate to stay competitive in the marketplace. In addition, I will discuss the role of personalized marketing, traditional advertising versus online advertising, changes in the marketplace attributable to globalization, the implications of interpersonal communications, and management of the 5Ps.

The growth of the internet has changed the way that consumers buy and the way that brands and consumer will communicate with one another as a consequence of this. The growth of the internet has had a serious impact within the market industry and each business will need to take this into account. As a result of the growth the communication models have been restructured to keep up-to-date with the

     The most important affect the internet bestowed, or e-shopping as we like to call it, is its affect on the economy. Now is the future, and our retailing process needs a major change, as Birch,

For consumers on the other hand the internet has been a huge breakthrough as it allows consumers to reach a global market 24 hours a day 7 days a week; without the added pressure of driving or walking to a high street and being restricted by opening hours or higher prices. Consumers today are not just using the internet for minor purchases but for

Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of the difference between theses new media and traditional media has been developed by McDonalds and Wilson they describe the 6 I’s of the e-marketing mix. The 6 I’s are useful since they highlight factors that apply to practical aspects of the internet marketing such as personalization direct response and marketing research but also

Media has been the main channel through which marketers convey their brand messages and promote their products since 18th century. The traditional marketing model, which is the combination of companies, advertising agencies, and media, has worked well ever since. However, with the rise of Internet, the key role in branding played by conventional media, which comprises print media and broadcast media, has been increasingly challenged (Palmer & Koenig-Lewis, 2009). Marketing budgets has been greatly shifted to online channels (Jennings, 2007).

With the growth of the internet comes a great deal of electronic commerce, neatly and commonly referred to as E-Commerce. This concept is a fast growing industry that allows its participants to buy or sell products and services to each other using electronic devices via the Internet. With this increasingly huge industry comes a danger of security among its users. It is quite a concern to the general public that they may have their personal and financial information leaked through the internet from security threats. To counteract these threats, we must not overlook a few fundamental elements of transaction security, typically generalized as:

From the beginnings of an advertising campaign design to the implementation of large scale marketing efforts, technology has had a noticeable impact on the marketing industry. It is becoming more and more important for marketing experts to stay current with new software and programs to ensure they can reach their targeted client base. Companies are reaching out to more and more individuals, as the competition increases daily. The use of the internet and social media continues to become more and more popular as a way to reach out to consumers. A person in the Marketing industry today will experience a host of challenges that are completely unique to someone in the same industry 20 years ago. Why? Because the whole approach has changed. Through new design programs, Customer Relationship management systems, and social media, marketing efforts have evolved to meet the needs of the public, as well as the companies behind it all.

‘Digital marketing’ was a not a common term in the 1990s. However, later on in the 2000s, the term slowly grew in its popularity and has become a buzz word today. Digital marketing has become stylish as one of the most effective ways of creating a lasting and relevant relationship between the business and the consumer. Its rapid evolution has come

The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney, 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers, up from £114 million in 2002“(mintel,2010) This growth represents the fast moving nature of the web, and how important it its for firms to reach their target audience throughout it. Characteristics show ways in which companies can engage and serve consumers with the best possible service,

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.