The Growth of Mobile Devices, Digital Platforms and Big Data

Apple Inc. is a multinational corporation that designs, develops, and sells electronics, computer software, online services, and computers. Apple designs, manufactures, and markets mobile communication and media devices. Apple has created computers, laptops, phones, music devices, tablets, media players. These products are known as; iPhone, iPad, iPod, iTunes, MacBook, iHome, etc. Their software applications are iOS and OS X operating systems. They also have online services that include iCloud, iTunes, and the Apple store.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

In today’s society, there is a growing amount of people whose data is being collected through different mediums within their everyday lives. This information is also known as big data; great amounts of data collected through various forms into large data systems. Ed Dumbill (2012) claims the input data is collected through systems such as “chatter from social networks, web server logs, traffic flow sensors, satellite imagery, broadcast audio streams, banking transactions, MP3s of rock music, the content of web pages, scans of government documents, GPS trails, telemetry from automobiles, financial market data, the list goes on”. The data is then stored within large data systems that are both restricted and highly accessible to certain individuals and groups. Many companies, who have increasing accessibility to big data, have been using this information to understand the wants and needs of their target group for the sole purpose of monetary or political profit. Big data analytics can reveal insights hidden previously by data too costly to process, such as peer influence among customers, revealed by analyzing shoppers’ transactions, social and geographical data (SOURCE – online article ed dumbill). As a result, people’s information or data has become assets to companies, being regarded as property to be bought and sold to between companies. However, this has put forward the following primary ethical dilemmas surrounding human rights: the right to informed consent and the

Of the many disruptive innovations that are impacting computing, social networking and how people and companies communicate, smartphones are among the most significant. Their impact on the traditional PC market continues unabated with research firms including the wlel-respected Gartner Group claiming that there are more smartphones sold in 2011 than traditional laptop PCs, a point Apple Inc., likes to mention in their annual report as their iPad is leading this assault on traditional computing (Apple Investor Relations, 2012). Smartphones are also re-ordering existing enterprise software areas long held under the control of such large and conservatively run companies including IBM, Oracle, SAP and others (Franke, Schreier, 2010). Due to the strength of the disruptive nature of this technology, market research and advisory firm Gartner states that approximately 469 M units were sold in the last year with this year's forecast being 1.1B total worldwide (Apple Investor Relations, 2012). As smartphones are used the majority of the time for keeping consumers and companies both linked to social networks, regardless if they are public or private

Over the past few years, the volume of data collected and stored by business and government organizations has exploded. This data are refer to as “big data”, as it is an evolving term that describes any voluminous amount of structured, semi-structured and unstructured data that has the potential to be mined for information. The big data is a by-product of everyday human activities on the web, the record of multiple dimensions of social life: the tracks of our purchases on automated payment system, the record logs of our queries for finding information on search engines; the record of social networking services of our connections to friends, colleagues and collaborators; the record traces of our movements on wireless networks and mobile devices. The societal benefits of big data include; breakthroughs in medicine, data security, and energy use, conversely it contains personal sensitive information, so that the opportunities of discovering knowledge increase with the risks of privacy violation. (Monreale et. al., 2014; Tene and Polonetsky, 2013).

In the recent years technology is innovating and expanding at a rate never seen before Barton (2013). Improvements in technological ability are estimated to increase by thirty two times over the next five years The Emerging Future (2015). Heggestuen (2013) describes the most noticeable growth is in the mobility space. BI Intelligence recently calculated that one in every 5 people in the world own a smartphone and every 17 owned a tablet. In turn this movement has speed up the consumerisation of IT trend. Workers are adopting technologies directly and using personal mobile devices for their daily work without the help, consent, or awareness of their IT department. Furthermore it has been found that line of business managers and business units are making their own technology decisions through cloud services and SaaS since they are readily available and their ease of use and setup Dineley (2012). Some companies are adopting a Bring your own Device (BYOD) strategy as part of their mobility strategy. This consumerisation of technology has put organisations data security more a risk than before. According to Nelson (2012), in today’s mobile world, IT are finding it more difficult to safeguard corporate data in the mobile world.

Big Data is all around us, from creating our anniversary videos on Facebook and giving Netflix recommendations to utilizing all cellphones as weather stations to improve predictions (source 4) and combining it with machine learning for interesting insights. (source 5) All this data needs to be processed, creating a multitude of jobs in the data science field. Companies with products relying heavily in internet are investing heavily in Big Data, companies such as Uber, Spotify, Google and IBM to name a

Apple Inc is an American multinational technology company that designs,develops and sells electronic, computer software to customers. The main products sell by Apple Inc which is iPhone smart-phone, iPad tablet computer and Mac personal computer(Mac-book). Apple

Apple Inc. is an American multinational corporation that designs and manufactures consumer electrics and computer software products. The best well-known hardware product are the Macintash line of computers, the iPad, the iPod, and the iPhone. As of August 2011, Apple is the largest company in the world by market capitalization and therefore, also the most valuable technology company in the world, a head of Microsoft.

Apple Company is an ‘American multinational corporation’ that designs and manufactures consumer electronics and computer software products. The company 's best-known hardware products consist of Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, and the I Life suite of multimedia and creativity software, the iWork suite of productivity software.

We could not forget about the moment at Macworld Conference & Expo in January 2007 where Steve Jobs introduced the revolutionary iPhone, “a convergence of an Internet-enabled smartphone and iPod”.[4] The first-generation iPhone was released on June 29, 2007 priced from $499 (4 GB) to $599 (8 GB) with an exclusive contract with one of the largest service provider - AT&T. After that momentous date, the iPhone product line became a huge success[6]. In 2010, Apple released the iPad, which lead to other companies creating similar products that would not match up to the iPad[7]. Since Apple has so many products, the iCloud was created so users could connect all their Apple devices and store their data. A strategic issue Apple needs to

As the billion dollar home entertainment industry, specifically within music, continues to grow and evolve at record rates, there seems to be some clear trends of availability, accessibility, manageability, portability and economic factors playing vital roles in the requirements to remain competitive in the digital music industry.

In a dynamic global economy, companies and organizations have started to rely more and more on statistics gathered from their customers insights and behavior, internal processes and business operations with the aim of finding new opportunities for growth. In order to find and determine this information, large complex sets of data should be generated and analyzed by skilled professionals. The compilation of this large collection of data is known as “Big Data”.

This paper represents a detailed overview of the latest invention in the field of technology, “Big Data and Mobile Computing”. It is a qualitative research initiate mainly aimed at creating current inventions and innovations around the mobile phone technology along with the real examples of giant business organizations. These examples also critically involve the evaluation of related mobile data analysis methodologies and strategies. In the world of information technology, big data has been considered as the highly advanced feature which is affecting the vital sectors of IT industry and E-Commerce. It is perhaps the only term which is being discussed in recent years in almost every business field and organization ranging from the online retailers to the presidential campaign teams in order to transmit or seize the transformative potential of big data for the large scale positive changes. The research and analyst data have eventually showed that how the rapidly changing technology has created a reverberation in the vast field of information technology. The explosion of mobile phone technology is largely contributing to the IP data traffic and in order to collect, organize and manipulate such large data; big data is rather the best choice because of several reasons. However the prominent among them are its rapid scalability and

Abstract— Big Data is a significant subject in modern times with the rapid advancement of new technologies for example, smart phones, PC/laptops, game consoles, that all in some way store information. Big companies require a place to not only store all the data that is coming in but to also analyze it for specific purposes and at the fastest speed manageable. There exist numerous different providers out there who provide this service, this paper will talk about one way the company Google handles data using their own special made platform.