The Growth of Starbucks

Within the coffee industry Starbucks Corporations has grown from a small shop to a leading coffee distributor, proving to have financial strength and determination to continue growth. With the weakening economy the continued success of Starbucks

Starbucks is dominant coffee brand in North America, which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists, in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent, well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both operated and licensed) around the globe, had $3.3 billion net revenues and was opening 3 new stores a day in average.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

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In this paper, I will talk about Starbucks Company. I will define the influence of the vision, and mission of the company and primary stakeholders along with their overall success. An examination will be conducted to categorize five forces of struggle and their effect on the corporation. I will carry out a SWOT analysis to determine the opportunities, threats, strengths, and weaknesses. Founded on the SWOT analysis, a technique of opportunities and advantages will be exploited while threats and weaknesses will be diminished. Several types and levels of techniques will be talked over to operate the profitability and competitiveness. I will outline a plan of communication to make approaches known to all investors. Two corporate authorities will be designated to assess the efficiency of the regulating managers. I will also assess the effectiveness of management within the Company and come up with sanctions for upgrading.

High pricing from the competitors create a pricing war by driving down the profit margins when increasing the market share.

Starbucks had ranked the top of the coffee house chains by number of stores worldwide in 2013 (Statista, 2014). As a result, the “Starbucks on Every Corner” strategy is an extreme success and this had proved that even though there are stores every corner except for 48 Sub-Saharan African countries, Central Asian and Eastern European, Starbucks Corporation is having a good operating and maintaining company skills (Statista, 2014). For instance, if the international sales department and coffee production department do not work in collaboration between each other, Starbucks who own so many stores worldwide would definitely suffer as a whole

Starbucks is a popular coffee house chain with numerous establishments across the globe. The company is renowned for the production of excellent coffee like espresso. Starbucks’ strong brand coupled with experience in the coffee business has helped it to exploit the global market. Starbucks faces stiff competition from McDonald’s and Dunkin’ Donuts. Besides, overreliance on the American market puts the company’s business at risk. The company is yet to exploit the European and African markets fully. Storey and Kelly (2010) hold that Starbucks can boost its performance by investing in consumer packaged products as well as global expansion. In spite of Starbucks having a good strategic growth plan, a lot needs to be done to help it exploit the world market and mitigate risks associated with competition and price volatility.

Starbucks has been considered the top provider of the finest coffee bean and coffee drinks in the world. Anyone who loves a good cup of coffee knows that Starbucks is the top choice. No matter where you are in the world, you will see an inviting Starbucks store with this amazing aroma of freshly roasted and brewed coffee, nicely lighted space, great seat lay-out, free wi-fi, and just a comfortable space to hang out. The baristas behind the green apron are wondering people delivering nothing but the best “Starbucks experience”. Over 4 decades of successful business, Starbucks has grown into a well-known brand in every household, not only in the North America, but even in Europe, Mediterranean, Middle East, and Asia, It has become so popular that its name does not even necessary to be printed in most of its products, and the Starbucks logo is what they all need. In this paper, I aim to discuss the company’s strategy behind its great success. Also, I will provide feedback as to how the company is operating in the Philippines [which is my home country].

In April of 1984, Starbucks tested the espresso bar at its sixth store located at the Fourth and Spring in downtown Seattle (Schultz & Yang, 1997). Although the espresso bar was crammed into a small corner at the back of the store, it turned out to be a success since customers just keep coming in and out of the store just to purchase a cup of coffee (Schultz & Yang, 1997).It was the first time America was served with café latte (Schultz & Yang, 1997).

The purpose of this research is to understand different elements of business in Starbucks the publicly traded company. We have analyzed and compared how social, economic and global environments affect Starbucks from a business perspective. We studied and summarized how marketing, finance, international business, accounting, and management function in Starbucks. We demonstrated an understanding of the vocabulary of business, building an understanding of business skills to succeed in the world of business. Through our research, we explain and show: the company 's mission statement and history of growth, beneficial and poor ethical decisions, and how the company markets and distributes its products internationally. We also gathered information about Starbucks operations how they were effected during the 2008 recession. We researched Starbucks financial statements as one final element of their success and growth as a publicly traded company. Through our analysis of Starbucks, we were able to comprehend the complex science that makes a business successful and what it takes to grow international levels.

This Individual work is based on the case study “Starbucks: Back to Basics?” written by Sachin Govind. The case reviews the success story about the coffee chain and a brand which changed the Americans’ coffee and café culture. However, it also highlights that Starbucks had been facing some challenges as well as having difficulties inside the company. Furthermore, some analysts expect that the corporation eventually will destroy what they have built up and what have become to be known as their unique characteristics. Some analysts believe that Starbucks have lost focus and track of the the expectations of the market, which is reflected in dropping stock prices in particular, and in the fact that Starbucks struggles to retain the same

One of the opportunities presented to Starbucks is the growth in coffee market. In the United States, specialty coffee sector accounts for approximately 15% of the total retail coffee market which is equivalent to $21billion. In 2005, the retail coffee market was valued to be around $23billion and specialty coffee accounted for nearly 45% of the market and was still expected to grow. Starbuck has a 40% market share in the specialty coffee sector which provides an indication that anticipatory growth in the following category will provide Starbucks with opportunity to expand and grow in the US. Furthermore, Starbucks has the opportunity for major expansion in to Asia Markets such as China. Starbucks plan to focus on

Starbucks is a Coffee Company that is successfully renowned throughout the corners of the world. It has successfully won a great amount of loyal customers regardless of its high priced, coffee. Many investors are also interested in this business as they see Starbucks as a moneymaking investment. Starbucks is popular for its high priced and high quality coffee with an ambient of comfortable sofas and delightful music. It has advertised and promoted itself as the “Third Place” that means a place where people can visit beside their homes and jobs (Starbucks: A Strategic Change and Management Perspective, 2014).

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.