The Hair Bow Box Mission

861 Words Jun 5th, 2016 4 Pages
Mission Statement
Mission statements should be meaningful and specific yet motivating. Too often, mission statements are written for public relations purposes and lack specific workable guidelines (Armstrong 2015 p. 49).
When people see girls with hair bows one of the thoughts that come to mind is youthfulness. The Hair Bow Box is a monthly subscription box service that provides high quality boutique hair accessories for girl’s ages 3 months to 18 years old. The hair accessories are an enhancement to the girl’s natural beauty.
The Hair Bow Box mission is that, "We believe that youthfulness should be celebrated and maintained as long as possible. We embrace the youthfulness through our inspired youthful and colorful designed hair accessories. We celebrate youthfulness by designing accessories for babies, children, and teens through our quality materials, and intricate designs through a subscription box experience."

Our Goals:
• To provide high quality hair accessories for girls.
• To establish a long- term relationship with the customers by engaging and building rapport with customers. Building a relationship will motivate customers to continue their subscriptions.
• To become number one in the hair bow subscription box market.
• To expand our brand by creating clothing in addition to the hair accessories.

Target Market
When creating a marketing campaign for The Hair Bow Box it is very important to know the marketing demography. Demography is the study of human population…

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