The Hare Advert

Good Essays
In 2013 the 2D animated advert ”The Bear and the Hare” was first shown as a teaser during Agatha Christie's Poirot, Wednesday the 6th of November before releasing it on Saturday the same week. The advert was directed by Elliot Dear and Yves Geleyn with the animations created by Aaron Blaise. Blaise who has been a Disney animator (The Lion King, Pocahontas, Beauty and the Beast) ( created in the advert had a similar look. The advert has been ranked as one of the top five John Lewis adverts and has won several awards ( The advert had no dialogue and was accompanied only by music, British singer Lily Allen sang a cover of Keane’s ”Somewhere only we know” Another advert that was well received was ”Monty the Penguin” directed by Dougal Wilson, it shows a year in the life of a little boy and his best friend, a real life penguin (created by 3D animation) in the end it is realised that it’s a toy penguin and it’s only the boys imagination that makes him real. British singer-songwriter Tom Odell sang a cover of John Lennons ”Real Love”…show more content…
The advert was created using a real dog for some of the advert then a digital double for the jumping on the trampoline, enhancing facial expressions was also made with CGI. A cover of Randy Crawford's "One Day I'll Fly Away" was performed by the English band Vaults. These three adverts create the base for this dissertation, choosing them based on different techniques with animals, one 2D animated, one 3D animated with a toy penguin and one 3D animated with a real
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