The, Health And Fitness, And Other Medical Applications

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

Patient wearables offer an excellent example of this new doctor/patient partnership. Patients can not only be monitored by their physicians, they can monitor themselves as wearables present not only data concerning heart rate and blood pressure, but personal information regarding everything from diet to the quality of last night’s sleep. This brings the patient into the loop and encourages him or her to take more responsibility.

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

The ability to answer phone calls, get directions and check ones heart rate all from a small device on ones wrist was inconceivable. Apple has made this a reality with the Apple Watch.

Personalized information and Personal assistant are features because these devices are physically on your person at all time so it stores data that can be used else were to benefit you. The gateway to the Internet of Things world having access to the internet from your wearable tech will help bring in data from all over the world. Another plus is improving productivity; Dr. Chris Bauer of the Institute of Management Studies found that wearable technology in the workplace has increased employee productivity by 8.5% and employee satisfaction by 3.5%. There are many more advantages for wearable technology it’s up to us to make what will come

In the field of healthcare, there are numerous devices that can be used to help people remain in excellent shape. When people use these devices, they are able to keep track of their health and call for help if needed. When exploring what technology can do for mankind in his article, “What the Future of Robots Could Look Like,” Chris Atkeson highlighted that there are currently technologies, such as Fitbit and Jawbone, that can help people be aware of their health. Atkeson states that such technology can “record data such as heart rate, body temperature, number of steps taken, estimated calories burned, as well as monitor sleep patterns and quality, and eating habits.” This suggests technology can offer humankind health monitoring assistance. Because humanity bears technology that allows people to keep a watch on their health, more lives can be saved; people would cure themselves when they are warned by technology that they are

The Fitbit is a groundbreaking wearable fitness tracker that is another step in the evolution of the Internet of Things. Everyday items such as toasters and refrigerators are now being connected to the Internet, which is leading to the expansion of the so called Internet of things. The Fitbit is just the next small step in the overall picture, as is offers a user to wirelessly track and upload fitness data to the Internet. As one of the most up-and-coming wearable fitness device companies, Fitbit is a model for the future of fitness devices. It's newest iteration, the Fitbit surge, is the perfect example of that. Since the Fitbit Surge is the newest Fitbit device on the market, naturally it is the most eagerly sought after by consumers. It

Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs.

The increasing ageing population leads the great healthcare expenditure, and it will overload the national health care system. Especially, the lack of the number of carer is one of the biggest issues in here due to ageing care needs a one-on-one treatment with 24 hours monitoring. As one of the solutions, unsupervised personal health care system has been raised using the wearable health tracking devices (WHTD) and the personal treatment devices (PTD). WHTDs are initially designed designed for simple physical activity monitoring during exercise. Its potential ability to monitor user's status without disturbing their daily life has made the WHTD as an ideal personal health monitoring tool. The current stage of the WHTD can capture essential vital

Fitbit Inc. was founded in 2007 by James Park and Eric Friedman, who had a vision to use technology to help others become more active and live healthier lives (Fitbit, n.d.). Their vision has manifested itself in the creation of several wearable activity trackers that record the users’ number of steps taken, distance travelled, calories burned and a myriad of additional data points. Wireless technology enables this data to be viewed on each user’s mobile phone, laptop or any device that can sync with the tracker. Data can be viewed as daily, weekly, monthly or annual summaries that allow users to see patterns or trends in their activity. This can be a powerful tool for users to gain awareness of certain aspects of their health and to take

Designers like Gershbein urge companies and investors to continue to think outside the box when it comes to the applications of wearable tech, she believes we have only begun to tap into it’s potential for

Fitbit specializes in wearable fitness trackers. They are leading the market through their experience and understanding of the health and fitness conscious user by marketing individualized and goal-orientated products to all fitness levels of their users. Fitbit’s goal is to help their users lead a healthier lifestyle while being able to track their progress (Micro, 2012). Since 2008, Fitbit Inc has been taking over the wearable fitness industry. The company plans to continue to use their expertise and experience to maintain their success and competitive edge in the industry (“Fitbit Inc has found its own fit in the market,” 2015). Currently, Fitbit is trying to increase their growth, while maintaining their focus on the users and to help encourage them to live a more active and healthier lifestyle. Fitbit has managed to keep an impressive rate of growth. Just in 2016 alone, Fitbit sold 5.7 million devices and nearly $586 million dollar in revenue (Green, 2016). Additionally, Fitbit’s user reviews have dominated the market over competitors like Apple. The company has varied types and price ranges of their products. Each Fitbit group has variations with multiple levels of functionality, step monitoring, advanced GPS, heart rate, sleep monitoring, and most importantly, price. That is what helps give Fitbit the competitive advantage. Furthermore, unlike many other competitors, Fitbit is available not only in sports apparel and fitness stores but also

The healthcare field is revolutionizing and always finding ways to make processes quick, effective, and conveniently accessible. An aspect of this revolution includes the use of diagnostic wearables. Wearables are positively impacting healthcare with the use of modern medicine and biotechnology, and healthcare professionals and patients are using them more readily. Being able to receive comprehensive real-time health information on one’s smartphone or smart watch allows patients to be able to track their health on a daily basis. These diagnostic devices are non-invasive and can transmit health information to physicians within seconds at any given time. These devices especially benefit senior citizens or patients living alone with chronic

The issue of convenience has been a large component in the development of early devices. The first popular activity monitoring devices—Fitbit, Jawbone, Apple Watch, Samsung Gear—had one common feature: they are worn on the wrist. Smartwatches are worn in a conspicuous location on the body and are accessed through natural gestures. (Sazonov 34)