The Health And Wellness Industry Recognizes How Implementing Reward Programs

1010 Words Aug 28th, 2015 5 Pages
The health and wellness industry recognizes how implementing reward programs can motivate consumers and employees. A Novu survey found that “rewards act as an effective differentiator” to encourage individuals to take positive actions toward a healthy lifestyle.

Data is helping brands customize the reward experience. No more generic campaigns or messaging geared toward the masses.

Through personalization, businesses can develop targeted rewards programs and create a path for more intimate loyalty platforms with one-on-one relationships.

Physicians, employers, and even insurance companies encounter difficulties when incentivizing healthy behaviors amongst their audiences. People lose interest quickly or dislike the benefits altogether.
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So, ditch your old-fashioned rewards program. Applaud positive behaviors and healthy living with a fresh approach. Move toward a paperless model, and leverage technology to boost your customer engagement.

Take Action: Evaluate your current rewards program for outdated practices.

Digital Rewards as the Solution
Rewards is one of the fastest growing healthcare solutions. In 2013, employers spent $594 per employee on incentives. Digital rewards help companies move beyond the old ideas of rewards, like redeeming airline miles for magazine subscriptions.

In “A Marketer’s Guide to Digital Giveaways, Promotions and Rewards,” experts discuss “how companies are winning customer loyalty by offering digital rewards such as Hollywood movies, best-selling e-books, top-40 songs and backstage videos.”

Moreover, marketers in several industries are using digital rewards to “motivate more referrals, user-created content and user-reviews.”

Engaging customers with digital rewards is the answer to our fast-paced culture. Modern loyalty trends show that consumers desire instant gratification. The average user redeems rewards within two minutes.


The ifeelgoods platform can help your business develop turnkey digital rewards campaigns with our advanced tracking dashboard and easy integration. Creating a memorable digital reward experience lets your business build quality customer
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