The Health And Wellness Industry Recognizes How Implementing Reward Programs

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The health and wellness industry recognizes how implementing reward programs can motivate consumers and employees. A Novu survey found that “rewards act as an effective differentiator” to encourage individuals to take positive actions toward a healthy lifestyle. Data is helping brands customize the reward experience. No more generic campaigns or messaging geared toward the masses. Through personalization, businesses can develop targeted rewards programs and create a path for more intimate loyalty platforms with one-on-one relationships. Physicians, employers, and even insurance companies encounter difficulties when incentivizing healthy behaviors amongst their audiences. People lose interest quickly or dislike the benefits altogether.…show more content…
Most loyalty programs are failing to meet people’s expectations. Look at the image below. Source Launching strategies without considering what individuals may want is a recipe for disaster. According to Brian Solis, principal analyst at the Altimeter Group, “Some businesses ‘talk at people,’ the opposite of actually taking their opinions into consideration and molding plans.” Brands must build valuable customer relationships. Unlike companies who only focus on a purchase transaction, loyalty programs can have a greater impact if they help the consumer. A satisfied person buys more products and services, as a result an increase in your sales. So, ditch your old-fashioned rewards program. Applaud positive behaviors and healthy living with a fresh approach. Move toward a paperless model, and leverage technology to boost your customer engagement. Take Action: Evaluate your current rewards program for outdated practices. Digital Rewards as the Solution Rewards is one of the fastest growing healthcare solutions. In 2013, employers spent $594 per employee on incentives. Digital rewards help companies move beyond the old ideas of rewards, like redeeming airline miles for magazine subscriptions. In “A Marketer’s Guide to Digital Giveaways, Promotions and Rewards,” experts discuss “how companies are winning customer loyalty by offering digital rewards such as Hollywood movies, best-selling e-books, top-40 songs and backstage videos.”
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