The Health And Wellness Industry Recognizes How Implementing Reward Programs

1010 Words Aug 28th, 2015 5 Pages
The health and wellness industry recognizes how implementing reward programs can motivate consumers and employees. A Novu survey found that “rewards act as an effective differentiator” to encourage individuals to take positive actions toward a healthy lifestyle.

Data is helping brands customize the reward experience. No more generic campaigns or messaging geared toward the masses.

Through personalization, businesses can develop targeted rewards programs and create a path for more intimate loyalty platforms with one-on-one relationships.

Physicians, employers, and even insurance companies encounter difficulties when incentivizing healthy behaviors amongst their audiences. People lose interest quickly or dislike the benefits altogether.

With digital rewards, wellness programs can offer desirable opportunities to engage people and improve their fitness and nutrition.

Outdated Rewards Programs
Some companies still operate under old rewards programs. Because their systems are out of touch with consumers’ needs, these businesses struggle to attract new people and maintain a dedicated following.

Most consumers understand how loyalty programs work. The days of handing out plastic keyring cards are over. Not only can an individual easily destroy them, the production costs will negatively impact your bottom line.

Does your loyalty system reflect the views of the current customer? Does it appeal to a particular group? If not, it’s time to change how your company approaches the…
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