The Hedonic Value Of Food

Shifts in the “Food Marketplace” have greatly affected our food choices and habits in the last 40-50 years. As one woman stated in the film The Weight of the Nation, “It’s so hard to combat with what the tv is telling you to feed your kids”. Advertising has come to a whole new level in our generation; you can’t turn on the television without seeing an advertisement for fast food or something equally as unhealthy. As another woman put it, “you are taught that you can eat anywhere, anytime of day, and that eating is a glorious thing”. Another shift that has occurred is an economic one. If you go into a poor neighborhood corner store like they did in the film, you would see chips, sugar, sweets, etc. All of these unhealthy foods are cheap, incredibly cheaper than fresh fruits and vegetables. Obesity rates in these poor areas are much higher than in areas with a higher average income. Culturally, our country is changing to one that is always moving; we don’t have time to prepare a meal for the whole family. It’s much quicker to buy unhealthy fast food that you know your family will enjoy than to prepare a healthy meal that they will grudgingly consume. The film mentioned that our bodies were originally built for scarcity. We are wired to react to things that are sweet and contain a lot of fat because when an animal was killed we had to be able to eat as much of it as possible. The signals telling us to stop eating had to be overridden. Now, we consume so much fat and sugar not

In “Extraordinary Science of Addictive Junk Food” by Michael Moss is about the rising numbers of obesity in both adults and children throughout the United States. On the Evening of April 8, 1999, some of the biggest food industries CEO’s ad company presidents come together for a rare, private meeting. Discussing the emerging obesity epidemic and how they should deal with it. Big time companies food is lacking the nutrients that a person needs and is more concentrated on how to make it more desired. Keeping the customers coming for more. While the industries are gaining a profit, the customers are gaining a big belly.

In Michael Pollan’s essay, “The American Paradox”, Pollan argues that American’s hold falsified ideas if one is more focused on nutrition. Americans have too much going on in their head with trying to be healthy, that they do not actually become healthy. The notion that “a notably unhealthy population preoccupied with nutrition and the idea of eating healthy” (Pollan 268) is what Pollan defines as the “American paradox”. The amount of time spent focusing on healthy eating habits decreases the joy one contains. Pollan identifies many issues that contribute to what is wrong with the way Americans think about eating today. For instance, we spend too much time and money trying to be healthy, we have strayed away from the past as new inventions occurred and last being we listen to “flawed science”. Despite the fact that many may say they see positive results from focusing on nutrition and health, Americans actually receive negative outcomes from nutrition and health.

Pollan first establishes his ethos by citing nutritionist Joan Gussow. This shows us that he has done his research in the field and provides his reflection to her speech; this makes him appear more as an equal peer talking to us about why food should be redefined. He continues to draw the reader in by bringing a pathos aspect; bringing up your great grandmother. Pollan explains, “We need to go back at least a couple of generations to a time before the advent of most modern foods” (107). He continues to encourage the reader to imagine grocery shopping with your great grandmother. Pollan brings an emotional aspect to making the reader reminisce about great grandmother’s cooking and possibly remorsefully reflect how grandma would complain about how unhealthy food is today. Then he tells us to avoid foods she would not recognize as a food that contains familiar ingredients, no extra additives

Michael Moss, an investigative reporter who enjoys reporting on food, wrote: “The Extraordinary Science of Addictive Junk Food” (pages 471-494). This article reports on the ways that prepackaged food, especially junk food, is being designed to fit the customers’ needs and wants, as well as being something that the body craves. Moss provides multiple accounts throughout the reading in which people who have worked for or created corporate companies design foods just so they will sell. Moss expresses his thought in a clear manner to the reader so he or she will understand that Moss worries about the growing obesity in America and places the blame on junk food corporations. Though junk food corporations have a great part in the growing obesity,

Obesity within adults is a prevalent problem in the United States, with over 51% of all adults suffering from obesity by the year 2030 (Joyner et al. 217). Obesity, or the state of being excessively overweight, is sometimes a result from what is known as food addiction. Much like an addiction to a substance, to be addicted to food is to constantly crave a certain food item (Joyner et al. 217). Obesity and food addiction tend to coincide with each other. That coexistence is shown primarily in the documentary Super Size Me, in which director Morgan Spurlock focuses on the way fast food and food addiction affect the human body.

I. Before you eat a meal or snack do you ever actually think about where it comes from, what is in it, and how it will affect your body? Most people these days consider eating to be a mindless act, especially when they are so busy with school, work, and other things. They eat foods that

The United States currently struggles to eradicate the self-inflicted epidemic of obesity. In this rich, sedentary society, food is diverse, plentiful, and accessible. Hunting, foraging, and farming are confined to bountifully stocked grocery store shelves, legions of restaurants, and most nefarious of all, home delivery menus. Television commercials, billboards, and the Internet bombard conditioned citizens with images of generous portions of succulent delights. Rarely is an advertisement seen for the humble carrot unless it is slathered in cheese sauce and sharing a plate with fried chicken and a mound of butter soaked mashed potatoes. For most, the word diet is a verb that must be grudgingly invoked after years of indulgent meals. Two thousand

As seen during the eighteenth century, the presence of excess body fat was envied and very rare; seen only in kings, the rich, and the wealthy as a sign of power and prosperity. Once food shortage was no longer relevant, the 20th century re-assessed this “sign of power” as a sign of ill health, and was then documented in medical practices as the chronic disease known as obesity. As we look at the roots of obesity today, causes of the disease cannot be attributed to a single origin. However, there are many daily influences that justify our nations expanding waistlines; the most obvious being an unhealthy diet. The role of food in our society has altered the way Americans perceive nutrition. Meal times are advertised as social events; an instance of mindless eating, with little awareness on stopping when you’re full, and overeating as a result. Portion sizes are much larger than nutritionally necessary, and lack in substantial protein, causing you to

We like everything in an instant. Individuals like fast cars, fast communication, and most of all we love fast food. Having things in life come in an instant seems great but there is a price to pay. Therefore, fast food may be convenient but it is costly. Although, fast food may save you time now, it will cost you years of your life later. Most foods that are quick and convenient are full of refined sugars, carbohydrates and other processed food. Sadly, these attributes of convenient food causes many of us to overeat. Dr. Lustig referred to individuals who eat a lot as “gourmands.” Sadly, there are a number of things that happen when we consume sugars, carbohydrate and fats. First, due to overeating an individual may have higher levels of leptin. Leptin is a protein produced by fatty tissue and believed to regulate fat storage in the body. According to Stephan Guyenet, when we become leptin resistance when our brain does not know when we are full therefore we overeat. Leptin resistance comes from a high consumption of sugar. Dr. Lustig suggest that sugar in the presence of insulin creates fat. I believe that obesity is direct effect of another underlying issue. Correspondingly, we all know the effects sugar has on our bodies, but yet we continue to consume it in high quantities. In my opinion, sugar is a drug and many people have an addiction to it. Sugars sends the same signals and high levels of dopamine to brain just as drugs. For example, I have an uncle who weighs about 900 pounds. He was not always this big, so what happened? As a child, he ate a lot of sugary foods and food that contains a lot of fat. Not only did my uncle eat unhealthy, but he was not very active. Therefore, there was a combination of factors that contributed to his massive weight gain. Obviously, his body started to become leptin resistant at some point. If you become leptin resistance and have an addiction to sugar then you

History suggests that overeating is a choice, an addition similar to smoking cigarettes caused by lack of will power, boredom or simple gluttony. With new research, society is beginning to learn there is more behind obesity than just a choice or addition. For instance, a

102). One might impugn that it is not poverty but lack of education that affects the obesity epidemic. It does not require a mathematician to comprehend that choosing a two dollar case of Honey Buns as opposed to a six dollar bag of apples will equal more food in the refrigerator. Generally, processed foods are more “energy dense” than garden-fresh foods; they contain less water and fiber but more added fat and sugar, which make them both less satisfying and more calorific (Pollan, 2006). Provisions similar to fruits and vegetables contain high water content that permits individuals to feel satiated rather swiftly. Nutritious meals are more expensive, less tasty, and are more time consuming to prepare, fostering unhealthy eating patterns. On special occasions, parents will treat their children to McDonalds where everything is “super-sized”. Adults and children can acquire debauched consumption patterns because they don’t comprehend the quantity they have enthusiastically ingested. Pollan (2006) stated that “Well-designed fast food has a fragrance and flavor all its own, a fragrance and flavor only nominally connected to hamburgers or French fries or for that matter to particular food” (p. 111).

Going to the grocery store when I am hungry has always been a disastrous idea. Usually after those kinds of trips, I come out with too much food. Those foods claim that they are healthy; low in fat, low in sugar, high in protein, and they have all the vitamins that I need to replenish my body after a hard workout. Thus, I usually don’t feel too guilty about eating them, and I tell myself those snacks are healthier than eating at the dining hall. However, I now realize that I have fallen into the trap of buying and consuming the “foodlike substitutes” of which Michael Pollan talks about in his essay “Eat Food: Food Defined” (9).

If one continually eats unhealthy foods, they can quickly become overweight. Moreover, this has become such a recurring problem in America that according to the National Institutes of Health, compulsive eating has led to obesity for approximately 35.7% of Americans. This number represents over one-third of the entire U.S population and will continue to grow unless it is addressed. In addition, it is critical that Americans learn to moderate their junk food intake to prevent the contraction of serious health issues. Sweenie states that, “Food high in salt, sugar, fat or calories and low nutrient content...provide suboptimal nutrition with excessive fat, sugar, or sodium per kcal. Such poor diets can slow growth, promote obesity; sow the seeds of diseases like diabetes, hypertension, cardiac problems, and osteoporosis.” These are exceptionally serious diseases that can often result in a severely hindered lifestyle or even death. In order to avoid these exceptionally undesirable outcomes, one must always remain aware of their daily junk food consumption. In Kirkey’s article, Paul Kenny, an associate professor at the Scripps Research Institute in Florida, states that, "It's incumbent upon people to make sure that they're more respectful and aware of what they're eating. Just be aware that there are dangers and risks associated. Enjoy (high-fat) food, but make sure it's occasionally and

This commercial essentially claims that, as victims of constant temptation, people of today’s culture and society cannot easily overcome the urge to eat unhealthily. According to the advertisement, this is due in part to the persuasive ability of the food industry, which instills an entitled, reward-seeking mindset into consumers through advertising techniques—for example, “It’s a special occasion,” or, “If you buy more, I’ll cut you a deal.” It also points out that the absence of eating control can be attributed to social influence: “I just want you to have a good time.” Even further, it shows the addictive, drug-like effect food can have on people by portraying the excessive availability of high-calorie snacks and meals and saying, “You’re in control. You can stop whenever you want—well, sorta—I mean, you gotta eat, right?” (“All You Can Eat,” 2015).