The Hidden Leadership Principle And A Fact About Reed Hasting

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Executive Summary

This report shows the hidden leadership principle and a fact about Reed Hasting, CEO of Netflix .Netflix is a leading DVD online rental company in world. Hasting started initially software based company names pure software. After Five years he sold this company and started Netflix. His approach in management and leadership style totally change from pure software are discuss this report. This report further contain details about his way of communication, feedback, coaching guideline and leadership theory are studied in this report.

Introduction
Netflix was founded in 1997 by Reed Hastings who is the current CEO of the company. He noticed that there was a demand for the
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As of August 2005, Netflix employed approximately 1,200 people in the United States. About 1,000 of them work in the company 's distribution centers around the country; close to 200 employees work at the company 's headquarters in Los Gatos; and 20 employees work in studios in Los Angeles (ChronicleJobs, 2005). Netflix offers their members more than 55,000 DVD title selections. This is more than any other online rental service in the United States. In 2005, Netflix shipped more than 1 million DVDs a day. Its inventory was approximately 20 million DVDs, and Netflix spent $84.2 million acquiring new DVDs. As of September 30, 2005, the company 's balance sheet showed its DVD holdings at a net value of $52.7 million after depreciation (Maddox & Thompson, 2006).Today the revenue of Netflix reached to $440 million and continuing ways of success.
Facts behind Hasting’s hidden leadership principles According to the text, communication is a rich process underlying all information exchanges, decision making, and cooperative efforts. Thus, organizations can’t run successfully without effective communications, and honesty is needed. His approach to communication has changed between the two companies that Hastings created. “As a young founding CEO of Pure Software, Hastings was considered as “hard headed” as they come and couldn’t take criticism. He used the autocratic style to push for his
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