The Hidden Power of Media Discourse and the Capacity of the Capitalist Class to Exercise this Power

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

The American journalist and politician Clare Boothe Luce spoke out to a group of journalists to make her statement on the press. The time Luce’s speech was presented, it was 1960; a much different time from how press runs today. Back in the sixties, press was presented in the form of newspapers or by word of mouth, whereas today press appears on a computer screen. In Luce’s speech she states, “It is- to use the big word- the pursuit of and the effort to state the truth.” (L.39). This statement concludes that the author views the whole point of the press to tell the truth. Whether the topic is on the food industry or on economics, press brings information to the people in an honest fashion. Back in this time Clare used many rhetorical

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

Consequently, the political sphere is now being colonised by the media, and politics has begun re-orientating itself to satisfy the logic of media organisations (Meyer, 2002, p. 71). Therefore, the media are active participants in the policymaking process and the ability to stimulate change or maintain the status quo depends on their choice of subject or policy issue and how they frame it. Active investigative reporting attempts to shape policy outcomes, but this does not necessarily mean that it always represents the most successful approach for gaining policy changes (Spitzer, 1993, p. 7). In fact, sometimes passive, straight reporting can have a greater influence on policy choices. When this occurs, media independence is largely bypassed, as the news generated depends solely on the information released (as public relations material) from legitimate news sources. For example, in the United States, White House staff routinely make ‘leaks’ - expressively to influence policy decisions (Davis, 1992, p. 143; Robinson, 2001, p. 948). Robinson noted that journalists regard “leaks… as indispensable to their work” and that they are aware of their use by officials in return for scoops (2001, p. 949).

This underscores why politicians have long perceived mass media as a veritable channel of disseminating an ideology so that the society can mirror itself against what the media feeds it and thus be manipulated. This further begs the question of whether the media is a contributor or otherwise to societal problems in the face of political ideological dissemination.

The way we perceive truth has consistently changed along with a new change in medium as truth can be different things to different people in different time periods. Postman discusses how law used to be conducted orally as there was no written law so rhetoric and proverbs had to be used in order for justice to be done (18). Now there is so much written law as every trial is recorded and there is endless precedents that can be looked up in

Now I realise it seems a bit hypocritical of me to attack the media’s representation of a news event when I myself am a part of the hype-generating circus we call mass media. However, the voice of my wise, high-school English teacher echoes in my subconscious that we should always be critical of the texts we consume and conscious of the

Ever since the 17th century, the newspaper has been produced and blown out of proportion, known as mass media. George A. Krimsky shines his own opinion in his essay, “The Role of the Media in a Democracy.” Krimsky provides many examples, reasoning, and rhetoric devices to expand his argument even more, his argument being that; the press should send out straight facts, let people interpret them, and allow the free press to hold the government accountable.

In the propaganda model media’s function is to inform the public with values and beliefs that will integrate them but if the power is in the hands of state, which means if the state controls the media. It is clear that the media serves the state and their dominant elite. The propaganda and Duncan’s analysis both agree that the journalists that covered the Marikana massacre had critiques and inequality in their reporting. Both Chomsky and Duncan focused on this inequality of power and civil servants. Clearly money and power are able to filter out news that is fit to go to print. This means that government and dominant private interests are able to get their messages across to the

The media controls many thoughts and facts given to the public that may or may not be true. With the Internet at fingertips across the world, news spreads faster with little evidence provided. Over the last century, the world’s speed increased with news inventions such as cars, electronics, and the Internet. Society’s mindset transformed from hard working to free handouts; therefore, when news sources make a statement, humankind believes it without researching the topic at all. Sometimes, news reporters make legitimate statements that are misinterpreted by readers. The words of the writer are at fault for perspective or understanding of news rather than the interpretation the readers obtain.

Until the 1980s, the control of the media was in the hands of the national government. From then, the control shifted to private outlets and by the 1990’s, there were more than fifty multinational companies who controlled it (“Mass Media”). Today, only about six major companies control the larger fraction of media in America (Williams, Par. 1). Norman Solomon wrote in the New Political Science Journal that most reporters and editors work for just a few huge companies. These journalists and editors are on the payroll for “mega-media institutions”, of which, only about six exist (Solomon 297). How much will the public learn if these companies generally control the output of information?

Postman (1987) claims that television is an evil that destroys the purpose and complexities of public discourse. He argues that important issues are oversimplified and drowned in a sea of irrelevance. Chaffee and Metzger (2001) confirm this assumption by remarking the evolution of print and radio into television and television into new media. Establishing the similarities between Postman’s chief complaints about the television medium and the new media then rearing its ugly head. Chaffee and Metzger indicate the shift in the denotations of mass, media, and communication. With technological advancements, it is impossible to ignore the new media and its impact on modern culture.

The subject of power, inequality, capitalistic persuites, profitability all influences the quality of news people receive and the objectivity shown within the news dissemination. In a critical media scrutiny Chomsky and Edward S. Herman in a book called The political Economy of the mass media( Pantheon, 1988) provide a methodical ‘propaganda Model’ and it’s ‘filters’ that clearly depicts the deeds of the corporate news agencies in the United states. Thus being Media ownership, Advertising, Media sourcing and ‘flack’." Although propaganda is not the sole function of the media, it is "a very important aspect of their overall service" (p. xi), especially "in a world of concentrated wealth and major conflicts of class interest" (p.1).

“To my distress and perhaps to my delight, I order things in accordance with my passions. I put in my pictures everything I like. So much worse for the things—they have to get along with one another.”

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.