The History & Background of Advertising

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The History & Background of Advertising

02/16/2012

1700’s-1900 Advertising has gone through several periods to be developed to the extent that it is today. Beginning in the 1700’s, the concept of the newspaper began to take hold of the early American Colonies. It wasn’t until 1736 that the concept of advertising became an aspect of newspapers due to its popularization on the count of Benjamin Franklin. Franklin began to use advertisements to sell items such as wine and mathematical instruments, and he used his expertise to teach stores to advertise by utilizing illustrations. With the Stamp Act of 1765, advertising became more relevant than news as colonists responded to the act with several illustrative advertisements. With the
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In 1962 Papert, Koenig, and Lois became the first ad-agency to go public, in 1964 Ogilvy and Mather was formed after a joint-merger, and in 1967 Mary Wells became the first woman to head an agency. The 1960’s were undoubtedly a decade that saw great change and influence in advertising, and even spawned a feud that is still brewing today, when “The Pepsi Generation” campaign was launched and became the flashpoint for the cola wars. 1970’s-1980 The 1970’s brought a shift to advertising from the golden age of the 50’s and 60’s. Companies began to target television as their primary medium for advertising and positioning become the central idea behind an ad. 7 up’s “the un-cola” advertisements positioned itself as an alternative to Pepsi and Coke. 3|P a ge

The History & Background of Advertising

02/16/2012

The government also increased regulations, most notably by banning broadcast advertisements of cigarettes and requiring accuracy in children’s commercials. The 1980’s brought along increased television advertising with the boom of cable television. Networks like QVC, The Home Shopping Network and MTV began advertising as the actual channel content. The 80’s also brought the boom of Super Bowl advertising with Apple’s “1984” commercial. 1980’s-1990 Cable and satellite television was introduced in the late 1980’s and around the same time, MTV was also
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