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Tesla Motors is a very forward thinking company that interests lay more in the future than the present. The entire basis of Tesla Motors is the realistic theory that sometime in the next couple decades, the world will be completely empty of petroleum, forcing those who choose to use automobiles to switch to non gas powered vehicles. Being a company based on electric vehicles, as long as this theory comes to fruition, they are set to be successful. According to Tesla Motors’ website, their mission statement is to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. On the same lines as Tesla Motor’s mission statement, their vision statement is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. According to Tesla Motors’ mission and vision statement, it is clear to see that electric power is the core of what the entire company was founded upon.

In fact, these trends have an influence on the demand for the products and operations of Tesla Motors. For example, the company has offered a product with 0 emissions that is a viable alternative to gasoline cars, even if they are still a little too expensive with an approximate cost of $60000 (Blog/ 2013 Model S Price Increase, 2012). Consumers focus on purchasing products that are environmentally friendly, though this is finite since the prices are still playing a substantial role in the customer’s decision.

They've got the looks, they've got the skills and now Tesla has the price in order to compete in the global market effectively. There's no doubt they will create a big headache for some of the leading automakers, but there is one thing standing in the way of Tesla world domination. Elon Musk has always explained that his company is production restricted. This is a strategic move in order to keep demand at bay. However, as Tesla's become more popular and more affordable, demand will only rise. If they want to compete, they will have to up their production game. It's a risk that could very well sacrifice quality, but it may be the path to the

Unlike many other motor companies’ tesla is committed to introducing a new way of driving, a new era of cars and transforming the way we drive using these innovative technologies. Tesla was not the first company to begin the creation of electric powered cars, but they were the first company to create a sleek and luxury electric car. A unique aspect to tesla is that this company was the first company to also create a car that was American made, most cars have their equipment that comes from all around the world, parts coming from many different areas mostly Europe or China. This is very appealing to customers that are interested in American made products especially a car that doesn’t harm the environment as much as a gas powered car does. Also tesla is very efficient in their battery charge, for every full tank a 200 mile trip is able to be made.

The United States currently offers a federal tax credit of $7,500 for the purchase of alternative fuel vehicles. This goes towards a customer’s purchase of Tesla vehicles. This is a small incentive for customers and therefore we believe it leads to a small increase in sales each year. However, Tesla has

Tesla are competing with not only “green” vehicle market that consists of Electric vehicles (EV), plug in hybrid electric vehicles (PHEV) and hybrid vehicle, but with the overall vehicles industry.

Tesla’s strategic plan is to excel at innovation, manufacturing, customer experience, and research and development. As with most companies, they aren’t trying to be second best. Tesla wants to be the best electric car manufacturer in the world. As an early leader in this new market continuing to meet the strategic goals and excelling in all fields will be necessary. Strategically the company needs to stay ahead of new trends and stay within the

Being first, Tesla is placed in an unrivaled environment of opportunity where manufacturers, such as Daimler and Toyota, have purchased electric vehicle technology from them and leads the way for others to follow (Trejdify, 2013). As innovators, with a clear vision of the future wants and needs of their market, Tesla has built an extensive charging station infrastructure. This is currently for their own cars, however, other manufacturers want to pay them to use their stations for their own electric vehicles. The infrastructure will be a necessity for any automaker who enters the electric vehicle market and if it already exists, paying to use the stations will be more cost effective and efficient (Trejdify, 2013). This places Tesla in a strategic position of having further potential to not only be a car company, but to also become an energy company (Trejdify, 2013).

First, most people associate electric cars with being slow. How Tesla has overcome this customer isuue is to have built its cars to go from 0-60 in under 6 seconds with the Model 3. Another issue that people are concerned about is how often will they need to charge the vehicle. Tesla`s answer was to put enough battery life into the vehicle so that it will run 215 miles between charges according to the BPA EPA ratings. Thanks to Tesla 's own infrastructure setup of charging stations, one will not have to go back home every time in order to charge the car. The battery also only takes the consumer only 30-40 minutes to fully charge at super charger stations that Tesla has installed not only across the USA but in many different countries the car is sold An added value, speaking of going around the world, is that the car 's charging capability is compatible

Tesla Motors is focused on differentiation strategy, offering electric vehicles to a Premium market with no other comparable alternatives (Tesla Roadster was the first electric sport vehicle in the world), disrupting the market with a high reliability and performance EV (see Exhibit 2 ) coupled with features enhancing customer satisfaction of those customers looking for style and design in an EV. The R&D department is particularly important in order to drive down the costs. The sale of each Tesla car helps to pay for the development of a new and more affordable electrical vehicle, reaching the final objective of create an affordable mass-market of electrical vehicles.

Approximately, 45 crores people have mental health problem across the world. In 2004, mental disorders accounted for 13% of the total disease burden and it is likely to go upto 15% by 2020.

In order to further their control of the EV market, we have developed a strategy to produce an entry level, luxury electronic vehicle that maintains Tesla’s core values which allows them to compete on a broader scale with electronic vehicles and hybrids. After taking everything into consideration, we believe that our strategy will allow Tesla to gain market share, gain brand awareness, generate brand loyalty and earn profits through our new programs. We have developed the following plan for Tesla: We will develop a brand new, entry level luxury sedan that is fully electric and named the Gen3. It will still have the core components to a Tesla vehicle, but created with a budget in mind to grow the potential target market. This will allow more customers to get their hands on a fully electric vehicle at an affordable price, while still being able to grow the Tesla brand. We have also introduced a variety of programs in order to improve brand loyalty as well as giving more options for purchase, including Amplify Your Ride and the Test Drive America campaigns. We will also launch an integrated marking campaign with advertisements in magazines and though web sources. The first car will ship in early 2015 and will be issued to those who reserved the vehicle in the second half of 2014. We will host the Test Drive America campaign in the second half of the year after the car has been fully announced. This will give potential drivers the chance to

In an industry that requires large amounts of capital, Tesla is faced with the problem of figuring out how to create and maintain a sustainable competitive advantage with its electric vehicles while considering the limited amount of infrastructure they currently obtain.

Tesla is a for profit organization and they chose to give away their patented information about the design of their electric cars to other car manufacturers so that they can also contribute to helping the world. Some people may feel that this was a dumb decision by tesla to give away the one advantage that made them stand out from the others. Even though other car manufacturers will have the information to create the electric car they do not have the biggest advantage that

With a large customer base and the Chinese government pushing force, would not be difficult for Tesla to educate the unaware mass market of its concept and technological advances. This will create a strong social stream which might influence its potential customers. The lower income segments could also serve as a good customer base for the much anticipated Model 3.