The History Of Web Analytics

Understanding what needs to be measured and knowing the appropriate methods for measuring is important for any business in any field even if their goal isn’t to make money. Several courses in the first year add to our use of the using numbers skill:

* Improve the browser cache, so that it can (1) store files and serve them where relevant on subsequent pages in a visit and (2) store and serve files for repeat visits.

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

3. The most interesting about the website is tracking how many people and who have visited your website. And my favorite tracking since my first blog and several websites is Google Analytics and Google Webmaster Tool. Google Analytics will help with tracking the number of people who have visited the website and also give you a quick reports of their behaviors and other information. Whereas, Google Webmaster Tool will help you understand and improve your site in Google

When you engage and visit our Site, we may collect and store some or all of the following; the IP address that you used to access the Site, date and time, IP address of the web site from which you linked to the Site, names of files and words searched on our Site, pages and items clicked on our site, the browser you used, and operating system used. This information is gathered and collected to measure the number of visitors we have on our site, the various sections of our site they engage, which is done to identify the performance of the system and

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

Business analytics would offer efficiency to the firm whereby it would formulate decisions to help achieve its specified goals. Analytics would help TecWiz to gather data at a faster rate for presentation in a visually appealing way. Therefore, analytics would encourage a

There are over 1 billion active websites today and its growth is exponential. Not all of them are optimized and effectively used by the users. Every owner of the website should continuously assess and improve the effectiveness of their website, if they want to address the above question. How they can do that? That is where Web Analytics comes into picture. The process of tracking, collecting, measuring, reporting and analyzing the data collected from the web for understanding and optimizing the web usage is known as Web Analytics. We can track every click of every person on the website. It provides information about number of visitors to a website and number of page views. In other words, Web Analytics is tracking the visitor behavior of

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

When choosing a web analytic program or software you most take into consideration a couple of things. For instance, is it understandable, affordable and usable. A web analytic is like getting grades. It is constantly giving you grades and feedback on how you are doing online. Without some certain web analytic program it would be like being lost in the middle of the woods with no compass. Imagine having no idea where society is located, how would you know which way to go. Web analytic is like the compass directing you in which way improvement need to be made. How else would you determine according to Brain Clifton things like “is the visitor experience a good one, encouraging engagement, repeat visits, and sales, or are visitors bouncing off your website after viewing a single page?” (Clifton, 2012). These are all very important things that can help improve your online marketing and the effectiveness of your website. Online business owners if not on board with this should start soon.

If you were to simply google the term “web analytics” and search for a definition, the ge-neric answer you would find is something along the lines of: the measurement, collection, and analysis of web data to study the impact of a website on its users. You might even find a more specific definition listing the types of metrics commonly measured such as how many people visited a certain site, how many of these people were unique visitors, and even how they got to this site. This view of the term “web analytics” is one that is all too prevalent but is outdated and incomplete. These definitions all focus on the “what” dimension of web analytics, the quantitative metrics and statistics acquired from collecting and analyzing clickstream data. When all you focus on in web analytics is the “what,” you find yourself with an abundance of data, but an extremely minimal amount of useful, actionable insight. And it is this insight, this unique perspective that web analytics has the ability to offer, that makes this tool such an exciting and innovative one. So, if web analytics is not so much about the “what,” what is it about? The answer, of course, is the “why.” It is infinitely more useful to know why people do the things they do on your site, as opposed to just knowing that they did. In addition to the “why,” it is also helpful to know answers to the questions “how much” and “what else.” So now, instead of just analyzing the clickstream to determine the

Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage. Web analytics helps a business owner break down the measure of information that originates from the web and aides in extraction of information in a simplified manner. In addition, Web analytics helps the organization in externalizing and standardizing information including variables that can be compared with each other.

According to Bryan Eisenberg, a marketing consultant : “Investing in people and the tools that those people need to be successful is key, but it 's the people who can understand that data that really matter” .Web analytics tools spew mammoth data in the form of various reports, data sets, data, charts and overlays. It is the responsibility of an analyst to deduce this data and provide insights to the organization for enhancements. No organization use web analytics every time, but it 's advantageous to be familiar with some of the top preferences and how they fit into the whole web strategy and using multiple tools only gives you further levels of insight into your customers and your success rate, which is not easy. If you do not have adequate web analysts or qualified brains for this job, no tool, how expensive that might be, can improve your online business. We see that many huge enterprises invest millions of dollars in to buy expensive tools; these expensive tools cannot explain what to do with this huge data.

Web analytics is nothing but collecting of web data, measuring the date, analysing the data and create the report of web usage. Web analytics used to measure the web traffic and also used as tool for business and market research for improve the effectiveness of web site. Web analytics can also be used to measure