The History and Success of Pizza Hut

Domino’s Pizza history started over 50 years ago in 1960 and to date, has managed to open its 14,000th store worldwide (Domino's Pizza Singapore, 2017). Domino’s pizza proved to be one of the industry leader by keeping ahead of the market with its innovative technology integration, unique franchising methods. Domino’s Pizza has also strived to maintain business excellence through the affordability, delivery speed and accessibility of their pizza.

One of the main reason’s Papa John’s has had so much success since the time of their inception is the limited menu and freshness of their product. A limited menu could be considered as a disadvantage, but for Papa John’s the limited menu is an advantage as the main focus is their fresh pizza (Parnell, 2014). They have received numerous awards for customer satisfaction, as they only use fresh ingredients and vegetables on their pizza (Parnell, 2014). They also require all of their franchise locations to purchase their ingredients from a list of approved suppliers. More recently, the pizza industry has changed by offering more low cost pizza options from companies like Little Caesar’s and Cici’s (Parnell, 2014). The pizza from these locations

Papa John 's uses differentiation as their competitive strategy. They cannot afford to use cost leadership because of all the low-end pizza shops. With prices nearly twice that of most local shops, Papa John 's has to differentiate their products in order to appeal to consumers. They have done a relatively sufficient job in differentiating themselves from the competition. They always have new and different products such as their Spinach Alfredo and Chicken pizza or their Hawaiian BBQ Chicken pizza. They also offer more variety in their side menus such as chicken fingers, wings and baked goods. Also, Papa John 's was the first pizza chain to offer online ordering. With the internet being such a huge commodity, being able to order online gave Papa John 's a huge competitive advantage over other chains due to the convenience.

Pizza Hut also has strong advertisements and many media promotional campaigns in order to attract people.

In this assignment I will be discussing the t that Domino’s is considering entering the marketplace in my community of Waynesboro, GA. I have conducted research to gather information in regards to demand for this business based on population, average income per household and average cost of pizza in this particular area. The end results of this research and demand analysis we should be able to determine if this would be a wise investment move to make on Domino’s behalf.

Papa John’s competitive strategy primarily follows Porter’s unique or unusual product of services. Papa John’s executives understands their product is unique and people chose them over other pizzerias because of this. In Porter’s typology he suggest that managers do the following: focus on identifiable subsets of the industry in which it operates or serve the entire market as a whole. Managers should also determine if the business should compete by competitive prices or price it accordingly to the unique craft they serve ( Parnell, 2008). With Papa John’s reputation of better ingredients, better pizza Papa John’s has set the tone for consumers to expect to pay more than they would with their direct competitors.

* Threat of new entrants from independently owned pizza restaurants is high because they have the capital to open multiple units.

The market studies consisting of the forecast of the estimated demand show that the pizza

Domino’s Pizza is considering entering the marketplace in your community. Conduct research about the demographics of your community, for example the population size and average income per household, and other independent variables, such as price of pizza and price of soda, for this assignment. By conducting a demand analysis and forecast for pizza, you will be able to make a decision whether Domino’s should establish a presence in your community.

Pizza USA must develop a consistent and effective pizza delivery service that will potentially increase pizza sales. It needs to create a unique and differentiated delivery service that will build and increase customer loyalty. Furthermore, it must design ways and processes that will address certain customer demands.

The competitive forces confronting Papa John’s in the pizza segment of the quick serve restaurant industry was proven by ranking third in the largest pizza chain. Papa John’s competitors are Pizza Hut and Dominos. Their strategic intent of building the strongest brand loyalty in the pizza industry and using the five major components as the business model was proven in the pizza industry.

Buyers: While the original strategy was to offer only high-quality pizza, customer preferences began to shift gradually which required expanded menu options for items to complement pizza such as desserts and other creative menu items. Declining sales in the quick-service and sit-down restaurant dining increased the propensity for people to cook more meals at home as well.

This report is designed on the basis of survey in surrey at different busy places like Guildford, Horley, Godalming, and many more. The survey is conducted on the basis of abusy place so that it automatically helps to increase the sales of the Pizza Hut. Survey is also included the demographic information of the area which I think is the best place for Pizza Hut to build a new restaurant.

➢ 1958: The legacy of Pizza Hut began, when two college-aged brothers from Whichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And