The History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques

The first modern newspaper look alike appeared in the 1890’s with banner headlines and extensive use of illustrations.

The first newspaper in the United States was "Public Occurrences" published in 1690 by Benjamin Harris of Boston. The newspaper published criticism to the colonial authorities at that time, and the publication of the next edition was banned and issued only once. After that, several newspapers came out, but all of them were favorable to the colonial authorities. In 1721, James Franklin rebelled against this mood and moved to Philadelphia, where he published the most famous newspaper under the colony at the time of the Independence War. It has had a lot of influence on the establishment of the government, such as emphasizing the validity of federalism.

Information that would take weeks by train could be sent immediately. With the transatlantic cable, foreign news could be put into print the same day. The concept of “breaking news” was developed. When something catastrophic happened in the U.S. and abroad the public could be made aware as soon as the newspapers could print the information. The telegraph inspired to the formation new news agencies or news wires such as the Associated Press. They used the telegraph to send the news to customers in different locations which broadened their customer base. News reports also became shorter because telegraphs charged by the word so the most important points of the news story was sent and

Radio broadcast started in the 1920’s though not many people heard it,the public however could hear it well and was filled with radio’s. Many families would gather around the radios at night for their own entertainment. The first radio used and bought was the crystal radio to make these very simple radios you needed a piece of lead galena, crystal, and a cat whisker these radios were not very productive because people could make them at home if they wanted to. By 1922, 600 radio stations popped up in the United States. The very first radio station in Chicago in 1921 by Westinghouse Electric and a manufacturing company was KYW. It played apra music 6 days a week and became a favorite in Chicago. After apra singing started getting old they

Newspapers became important in the 18th century. Since there were many outbreaks such as smallpox, yellow fever, and diphtheria, people wanted to know about these diseases. They informed the people about diseases. They told people how to

Radio broadcasting took off in the 1920's, beginning with the first commercial broadcast on November 2, 1920 (“History of Radio”). The radio was also an inexpensive form of entertainment which became popular in typical American households. It was a - of information, keeping the American people - and up-to-date in ways that they had never been before. Donna Halper states,

Journalism has been around since the fifteenth century, reporting local news with the use of xylography then the printing press. During this time, only a few were able to access printed information first hand, as for everyone else, the news was told verbally as a story. As our nation became much more technologically advanced, more people would become involved with the news. A machine would begin automatically printing sheets of newspaper, the news was heard over the radio, and then news became televised. News known purpose was to inform the public of current events,“ at one time, ‘everyone believed what the government said… people disagreed over policy, but not over honesty (Finney).” When the news started to be televised,

The radio was first invented in 1895. At first, people were unaware of the possible uses radios would eventually have. Twenty five years after the radio was invented, the beginning of commercial broadcasting radio stations began with the KDKA in Pittsburgh. During that time, the war began a mass production of radios which let more common households own them instead of radios being a rich people’s toy, as they were considered previously. Radios sales spread as radios were cheaper and people had more money to spend in the 1920s. By the end of the decade more than twelve million households owned radios.

What is media in contemporary America? Media is the main source of information about what is happening in America and the world. The media can cover wars, protests, sports, celebrities, and many different types of information. The media is where the majority of people around the world receive their information and news. The manipulation of the media can be used against the freedom of speech in modern America causing people to withhold their thoughts for fear of being different. The media is a great tool for information and learning about current events, but people should not give all of their faith towards what is being portrayed onto them. The media has evolved from an information channel to an entertainment source that shows biased traits.

In this Article, it explains the lack of recognition newspapers received in their role in delivering the message to the people in the Early republic. In early America, newspapers shared journal articles, poetry, advertising, autobiographies, and advocated for the communities contributing to the political activists’ bias or favoritism. During the debate, the Anti-Federalists were at a Disadvantage as the Federalists and congress members were either former editors or has close ties with the newspaper editors. Newspapers became a political culture, as they headed major political points which attributed to persuading the people to conform to views of a specific party.

According to Google, the definition of media is, “the main means of mass communication (especially television, radio, newspapers, and the Internet) regarded collectively.”

Following, the invention of the newspaper came the invention of the penny press. Because of this, the newspaper was getting cheaper and easier to obtain. Due to this the availability of the news grew and people from the lower class could get them as well because now, it was not just restricted to the socially privileged individuals in society and in turn this caused objectivity to go up as well as they speed in which they were delivered.

Media is any medium through which a message is conveyed to a lot of people at the same time. Media is a way of transmitting messages from one body to another without consuming much time. Mediums in media include the internet, television, newspapers, books, magazines, radio etc. The movies in media represent the views of all groups including the minority groups of the society as well.

Media is mass communication regarded collectively, whether it is from broadcasting, publishing, or the Internet. Society, in general, uses these types of media  to shape beliefs that benefit them. Whether it is from coverage of the NFL protests, Muslim stereotypes or small national news, they all come up with different perspectives that enforce different ideas.

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news