The History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques

1744 Words 7 Pages
Introduction
What do you think of when you see an advertisement? Do you first notice the talent they are using? Does the colors used in the ad attract your attention? Or maybe the word play they use in the ad? Advertisement is part of our daily life. We see advertisements everyday, everywhere. Be it on TV, radio, magazine, newspaper, billboards, posters, etc. The advertisements that we see are shown to us through the help of media.

Media is correspondence channels through which news, entertainment, education, information, or special messages are spread. Media incorporates each TV and narrowcasting medium, for example, daily papers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is now divided into two
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Introduction
What do you think of when you see an advertisement? Do you first notice the talent they are using? Does the colors used in the ad attract your attention? Or maybe the word play they use in the ad? Advertisement is part of our daily life. We see advertisements everyday, everywhere. Be it on TV, radio, magazine, newspaper, billboards, posters, etc. The advertisements that we see are shown to us through the help of media.

Media is correspondence channels through which news, entertainment, education, information, or special messages are spread. Media incorporates each TV and narrowcasting medium, for example, daily papers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is now divided into two which are the traditional media and new media. The traditional media includes newspapers, books, magazines, TV, and radio while the new media includes the internet.

Advertising is one example of information that is being spread to the mass audience through media. According to the dictionary, advertising is the paid, one-way marketing of giving information to the mass audience through channels of mass communications to promote goods, services, or ideas. Advertising comes in many form. There are infomercial, TV commercials, radio advertising, online advertising, celebrity branding, etc. Advertising has existed even during the old days. The Egyptians used to carve public notices in steel. During wars, the government will use posters to
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