The History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques

Information that would take weeks by train could be sent immediately. With the transatlantic cable, foreign news could be put into print the same day. The concept of “breaking news” was developed. When something catastrophic happened in the U.S. and abroad the public could be made aware as soon as the newspapers could print the information. The telegraph inspired to the formation new news agencies or news wires such as the Associated Press. They used the telegraph to send the news to customers in different locations which broadened their customer base. News reports also became shorter because telegraphs charged by the word so the most important points of the news story was sent and

Radio broadcast started in the 1920’s though not many people heard it,the public however could hear it well and was filled with radio’s. Many families would gather around the radios at night for their own entertainment. The first radio used and bought was the crystal radio to make these very simple radios you needed a piece of lead galena, crystal, and a cat whisker these radios were not very productive because people could make them at home if they wanted to. By 1922, 600 radio stations popped up in the United States. The very first radio station in Chicago in 1921 by Westinghouse Electric and a manufacturing company was KYW. It played apra music 6 days a week and became a favorite in Chicago. After apra singing started getting old they

Newspapers became important in the 18th century. Since there were many outbreaks such as smallpox, yellow fever, and diphtheria, people wanted to know about these diseases. They informed the people about diseases. They told people how to

As the demand for information became higher in the 1700’s, competition between newspapers ensued mainly because of opposing opinions, the reputation of the editorial staff, and their access to credible information. In the early onset of the American Press, newspapers were geared towards the elite members of society, as they were educated and had the means to buy the newspaper weekly. Over time the paper became more widely available and literacy was sky rocketing, resulting in the need to appeal to multiple audiences. The early Colonial Press only consisted of weekly papers, as dailies were not introduced until later on in the 17th century.

In this Article, it explains the lack of recognition newspapers received in their role in delivering the message to the people in the Early republic. In early America, newspapers shared journal articles, poetry, advertising, autobiographies, and advocated for the communities contributing to the political activists’ bias or favoritism. During the debate, the Anti-Federalists were at a Disadvantage as the Federalists and congress members were either former editors or has close ties with the newspaper editors. Newspapers became a political culture, as they headed major political points which attributed to persuading the people to conform to views of a specific party.

Journalism has been around since the fifteenth century, reporting local news with the use of xylography then the printing press. During this time, only a few were able to access printed information first hand, as for everyone else, the news was told verbally as a story. As our nation became much more technologically advanced, more people would become involved with the news. A machine would begin automatically printing sheets of newspaper, the news was heard over the radio, and then news became televised. News known purpose was to inform the public of current events,“ at one time, ‘everyone believed what the government said… people disagreed over policy, but not over honesty (Finney).” When the news started to be televised,

According to BusinessDictionary.com (n.d.), "media are the communication channels through which news, entertainment, education, data or promotional message are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet. Media is the plural of medium and can take a plural or singular verb depending on the sense intended". In number of countries, depending upon the investor there are number of domestic media house and multiple foreign medias. Medias and Magazine are one of the most influential entities for the nations its politics, religion and culture.

What is media in contemporary America? Media is the main source of information about what is happening in America and the world. The media can cover wars, protests, sports, celebrities, and many different types of information. The media is where the majority of people around the world receive their information and news. The manipulation of the media can be used against the freedom of speech in modern America causing people to withhold their thoughts for fear of being different. The media is a great tool for information and learning about current events, but people should not give all of their faith towards what is being portrayed onto them. The media has evolved from an information channel to an entertainment source that shows biased traits.

The radio was first invented in 1895. At first, people were unaware of the possible uses radios would eventually have. Twenty five years after the radio was invented, the beginning of commercial broadcasting radio stations began with the KDKA in Pittsburgh. During that time, the war began a mass production of radios which let more common households own them instead of radios being a rich people’s toy, as they were considered previously. Radios sales spread as radios were cheaper and people had more money to spend in the 1920s. By the end of the decade more than twelve million households owned radios.

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

Starting in England the industrial revolution spread throughout central Europe and across the Atlantic to America. With the spread of new technology, the hallmark of the industrial revolution, a new and stronger middle class emerged. Like in England, the middle class became the new consumers of written publications in fledgling industrial countries. To meet the needs off a large audience the amount of literatuer with sensationalized content would also rise. Thomas Cargin in he’s book Murder in the Parisian Streets explains how by the end of the nineteenth century Pairs circulation dials counted their circulation in the millions to meet the demands of the new literate

The radio had humble beginnings with the early adopters who were hobbyists of what the radio provided as the first means of broadcasting. These hobbyists were mostly students of the new technology who used headphones and crystal headsets to listen to the early broadcasts and contribute to the programming as well. The American students and other interested men who came from the middle, urban class and were predominately white had the opportunity of free time and the means to become more invested in the radio. The early adopters started tuning in and soon the technology expanded through their households.

Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term "media" refers to the many ways of physically forming meanings as well and carrying them. The

Mass media is important in society because it reflects the lives, roles, and interests of the people. The media creates the culture and these messages promote not only products, but moods, attitudes, and a sense of what is and what is not important. People rely on mass media in their everyday lives for personal, business, family, and leisurely use (CliffNotes). Mass media sets a standard for what our society should value as a whole. In addition, without mass media we would be left uninformed and less socially connected as a country.

If you step outside depending on where you live you get your local newspaper each morning. Many people all around us enjoy the newspaper and the stories in it that provide us with local news as well as news from a couple cities down. Newspapers first began their journey in the 18th century, when the colonial newspaper was published. The first piece of news that would later help conjure up the newspaper only had one news item on it. A man named James Franklin who was the younger sibling of Benjamin Franklin wrote a simple one page news sheet. Some in the past saw the newspaper as a way of servicing god, therefore to them the newspaper would contain stories in which told about religion.