The History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques

Decent Essays
What do you think of when you see an advertisement? Do you first notice the talent they are using? Does the colors used in the ad attract your attention? Or maybe the word play they use in the ad? Advertisement is part of our daily life. We see advertisements everyday, everywhere. Be it on TV, radio, magazine, newspaper, billboards, posters, etc. The advertisements that we see are shown to us through the help of media.

Media is correspondence channels through which news, entertainment, education, information, or special messages are spread. Media incorporates each TV and narrowcasting medium, for example, daily papers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is now divided into two
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This monthly newsletter was used to convey economic, political, and military news throughout Europe. It became popular in Europe especially in Italy during the 1500s.

In the 17th century, the term newspapers became popular and widely used. Many countries in Europe published their first newspapers during this period. The Germans was said to be the first one to publish newspapers. Their first publication was called “Relation aller Fürnemmen und gedenckwürdigen Historien” printed in the year 1605 by Johann Carolus. Other early newspapers were Dutch’s “Courante uyt Italien, Duystlandt, &c.” Meanwhile, the first publication published in the United States was Benjamin Harris “Publick Occurrences Both Forreign and Domestick” in the year 1690. The magazines were first published in the 18th century. The first magazine in Britain, “The Gentlemen’s Magazine”, was published in London in the year 1731.

Radio first began in the year 1887 when Heinric Hertz discovered radio waves. Frank Conrad was the first person to start radio broadcasting which he did at his garage. He broadcasted sports, news, and music while giving free advertising spots to people. He started broadcasting in the year 1916. The world’s first commercial radio station is Pennsylvania’s Newsradio 1020 KDKA. With the improvement of technology, internet radio is now available.

Another example of traditional media is television. Television is a medium for people to see the larger world
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