Essay about The History of Philip Morris and the Marlboro Brand

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Table of Contents Table of Contents 2 The history of Philip Morris and the Marlboro 2 The Marlboro 3 The control power 4 The intended message of the Marlboro 4 Redefinition of masculinity 5 Secondary messages of the Marlboro 5 Marlboro Man 6 Marlboro Country 7 References 7 The history of Philip Morris and the Marlboro The history of what is now a global company can be traced back to Philip Morris's 1847 opening of a single shop on London's Bond Street, selling tobacco and ready-made cigarettes. On Mr Morris's death, the business was taken over by his wife Margaret and his brother Leopold. In 1881 the company went public, Leopold Morris joining Joseph Grunebaum to establish Philip Morris & Company…show more content…
|By 1972 Philip Morris International's volume stood at 113 billion units; production and sales already covered a large number of markets | |around the globe. The company developed an American-blend cigarette for distribution in what was then the Soviet Union, and by 1977 it had | |opened a road into the market behind the Iron Curtain. | |Since it was formed, Philip Morris International has worked hard to establish a presence in countries and territories around the world, | |including Central and South America as well as Japan. Between 1981 and 2005 production volumes grew from 249 billion cigarettes to 805 | |billion. Operating income grew proportionately. | Today Philip Morris International's products represent almost 15% of the world's cigarette market. We pride ourselves on our achievements, but we're still working hard to maintain our commercial success and to pursue growth throughout the world. The Marlboro Marlboro is a brand of cigarettes made by Altria. It is famous for its flavor, billboard advertisements and magazine ads of the Marlboro Man. In 2001 it was the most popular cigarette brand in the U.S.A. The brand is named after Great Marlborough

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