Essay The History of Rock and Roll

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Rock music has come a long way since its development in the early 20th century. The genre, defined “as a merger between rhythm&blues and country” (Scaruffi, The History of Rock Music:1955-1966), started out more as an underground market, but ended up becoming a significant aspect of American popular music history. Rock-n-Roll music produce many legendary artists who will for ever be known as innovators of the genre. Elvis Presley and Chuck Berry were some of the many artists in Rock-n-Roll who will always live on in their music.Many teenagers were also to identify it due to its rebellious nature their disapproval of the cold war. Towards the end of the 1950s, Rock-n-Roll was ending on a particularly bad note, with a brief decline:
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However, the 1960s was considered at a stand still when it came to popular music. In 1964, when the Beatles arrived to America, everything changed. I think this was the time when Rock-n-Roll was truly reborn as Rock music. “The changing of Rock and Roll terminology is illustative. “Rock and Roll” became simply “Rock”, connoting its new heaviness (seriousness)” (Cary, pg 31) The oncoming decade allowed for new developments within rock music and as a result, soared in popularity. The British invasion, a phrase coined by Walter Cronkite while reporting the arrival of the Beatles in the USA,and American folk singers were the causes of the rapid changes in Rock music. It was British bands that altered how Rock-n-Roll was played, and at the the same time American folk singers were in the process of changing how its audience, particularly the youth, perceived it.
The United states has always met with great success in exporting their own popular music to Europe. However, the impact that the Beatles had on our country started the beginning of what Star and Waterman call an “aggressively reciprocal process” (Star and Waterman, pg 255). Which is true because the Beatles’s debut on the Ed Sullivan Show was a huge success 73 million Americans watched their first appearance on the show. After wards, British invasion groups took America by the storm. “The Beatles’ arrival in America in 1964
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