The History of the Fashion Store Zara

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Background Inditex, one of the worlds largest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddy's Class- with 3.147 stores in 70 countries around the world. Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its management model, which is based on innovation and flexibility, made Inditex one of the largest fashion distribution groups in the fashion industry. The company’s fashion philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast…show more content…
The company’s products range from various clothing, which including underwear and sportswear, for men, women, children and teenagers, and cosmetic products and accessories. The Company has 20 production offices around the world, buying goods from approximately 700 independent suppliers in and around Asia and in Europe. H&M operates 1,345 retail outlets in 24 countries with its largest markets in Germany, Sweden and the United Kingdom. During 2006, H&M opened 168 new stores, primarily in the United States, Spain, Germany, France and Canada, and launched of online sales outside the Nordic region. The Company's head office is placed in Stockholm, Sweden. Competition in the fashion industry has always been tough. H&M Hennes & Mauritz AB, has always been Zara competitor in this industry. H&M has been in business since 1947, while Zara started business in 1975. Experience can play a big role in business, but strategy has been the edge of Zara to gain competitive advantage in the business. Zara has gone against the conventional strategy where other company dare not pursue. The strategy of Zara is unconventional, other companies in fashion retail uses a different strategy. Zara’s strategy works in making the products of the company more anticipated by the customers. The strategy also gives the company the full responsibility in managing all the business processes; form designing, to production, to shipment, etc. This allows the company to focus

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