History
In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that became a worldwide hit. Since her debut in 1959, Barbie has remained one of the most popular toys of all time. There are two Barbie's sold every second, and more than one billion dolls have been sold around the world (Maine, 2000, cited in
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In defense of Barbie's body shape, Mattel stated that she looks fuller with all her thick clothing, thus they made her waist so thin (McDonough, 2010). Fact still remains that the doll is promoting an unattainable ideal that can affect girls self-esteem negatively. Girls in Western societies usually have their first Barbie by age 3, and possesses seven troughout their childhood (Maine, 2000, cited in Slayen, 2011). Growing up with Barbie and not having any physical recemblance to her could result in disrupted eating behaviors. From a very early age, girls are having concerns about their food intake and weight: reportedly 46 % of nine to eleven year-olds are occasionally dieting (Gustafson- Larson & Terry, 1992, cited in National Eating Disorder Association, 2005).
Many studies have shown a significant correlation between early exposure to Barbie dolls and body dissatisfaction. Dittmar, H., Halliwell, H., & Ive, S. (2006, cited in Munger, 2006) examined this by creating three different books for girls. The first one contained pictures of Barbie, the second one featured an Emme doll – a curvier, more realistic fashion doll by Tonner® (Mendelsohn, 2002), and the last book had only pictures of clothes and no dolls. The books were then showed to 162 randomly
In fact, “...Barbie is so exceptionally thin that her weight and her body proportions are not only unattainable but also unhealthy”( Dittmar, Halliwell, and Ive 283). This fact creates potentially dangerous situation for young girl to be influenced to emulate an unattainable body type. One particular research study conducted by Helga Dittmar, Emma Halliwell, and Suzanne Ive in 2006, found out that young girls, ages 5 to 8-years-old, who were exposed to Barbie, experienced self-esteem and body issues. “This is the first study in which an experimental exposure paradigm has been used with young children, thus offering a methodologically rigorous examination of Barbies as a cause of girls’ feeling of unhappiness with their bodies and their desire to be thinner” (Dittmar, Halliwell, and Ive 283). When 162 U.K girls, ages 5 to 8, were given picture books with either no pictures of bodies whatsoever, images of Barbies, or images of Emme (a doll with realistic body proportion), they young girls who looked at the books were more unhappy with their body image than those girls who read Emme or non body books (Diep par.4-5). Their study did not find these same finding in the oldest girl, however the evidence that Barbie is not influencing this younger population of girls, still points to the need for some type of change as this early pattern of looking up to an unrealistic body image
Early in the 1960s, Mattel had made over $100 million in sales, due largely to Barbie (Woo). The company was based in Hawthorne, and annually made out new versions of Barbie as well as a huge wardrobe of outfits and accessories. Soon enough Barbie grew an exponentially amount of friends and family. Ken, named after the Handler's son, invented in 1961; Midge in 1963; Skipper in 1965; and African American doll Christie, Barbie's first ethnic friend, in 1969. The first black Barbie came much later, in 1981. In the 1970’s The National Organization for Women and other feminists targeted Barbie, arguing that the doll promoted unreachable expectations for young girls. If Barbie was 5 foot 6 instead of 11 1/ 2 inches tall, she would be the “perfect woman”. An academic expert once calculated that a woman's possibility of being shaped like Barbie was less than 1 in 100,000.
Unfortunately, it also is highly unattainable and instills unrealistic goals in girls’ minds. According to the National Association of Anorexia Nervosa and Associated Disorders, there are up to 24 million people suffering from eating disorders and 86% of those are under the age of 20 (anad.org). That being said, negative adverse effects are often the results of our world placing the upmost importance on body image. At Radboud University, Doeschka Anschutz and Rutger Engels conducted an experiment designed to test the effects of playing with thin dolls on body image and food intake in 6-10 year old girls. After splitting the girls into three different groups where they either played with a thin doll, an average sized doll or a slightly oversized doll, as seen in figure one, the results yielded that indeed there were significant differences between the girls’ body image and food intake which was completely dependent on which doll they played with (Anschutz, Engels 625). For example, a girl that played with the thinnest doll, the Barbie Doll, consumed the least amount of food following playtime when girls that played with either the average sized doll or even slightly larger doll consumed significantly more food. This experiment explicitly highlights the unknown dangers associated with playing with Barbie Dolls at a young age. Immediately the doll caused young girls to see themselves as ‘too big’ or
What was that one doll every little girl just had to have growing up? What doll made little girls obsess with perfection? What doll set the unrealistic standards for girls starting at ages three or four? Barbie is a children’s toy that was first introduced to the market in 1959. Barbie was the perfect role model for all girls. She was perfectly skinny, had a perfect boyfriend and family, perfect hair, perfect house, perfect everything, but her existence is completely ironic. Although Mattel, creator of Barbie, attempts to make Barbie absolute perfection, all her imperfect buyers are wondering why they cannot look like the beautiful doll. She is responsible for the diminishing young girls’ self-confidence. Lisa Belkin believes girls in today’s society cannot comprehend what true beauty is because they were so entranced with the idea of Barbie in her online article “Banning Barbie.” Barbie should be pulled off the shelves immediately. Barbie’s looks, actions, and lust for materialistic objects are the blame for the degeneration of assurance in young girls and women.
Mattel’s Barbie have always faced problems with parents of the young children who play with Barbie such as lowering children’s self-esteem. Mattel tried to address the problem by creating three new body types for Barbie. The question that is relevant; does the original Barbie harms children’s self-esteem and will the new Barbie address the issue? My goal in this paper is to show evidences of Mattel’s Barbies affecting children’s self-esteem by connecting three main reasoning of how Barbie lowers self-esteem and also the opposing view beside Mattel.
Emily Prager, in Our Barbies, Ourselves, stated that Barbies have influenced little girls around the world on what the perfect body looks like, when in reality there is no “perfect” body. Our Barbies, Ourselves states “here are millions of women who are
American society has created the concept of obesity. They identified what the perfect human should look like, and has outcasted everyone who does no resemble that, most commonly obese people. The Barbie character that is a landmark fashion doll and cultural icon portrays this perfect human figure (Source E). This perception of the perfect human has a negative psychological
Young Girls look up to many people as role models, one role model that plays an immense part in their lives is Barbie. Barbie is defined as being pretty, beautiful, and even perfect. But is she really that wonderful as she seems? Her body shape is completely inaccurate representation of the female body and people get easily influenced by these unrealistic standards. If no one steps up to help young girls realize that Barbie is not perfect then they will have dissatisfaction with themselves forever. Body dissatisfaction is becoming more and more popular and one reason is that Barbie presents an unrealistic body image that affects young girls and their idea of a perfect life.
Ruth Handler realized that pretending about the future was a part of the growing up process. While she watched her daughter, Barbara (who Barbie is named after), playing with paper dolls, Handler formulated the idea of creating an adult doll. This was not necessarily a new idea because there were adult fashion dolls, such as Cissy and Miss Revlon, which were on the market. The phenomenon behind Barbie was that she was an affordable toy that had those same grown up accessories as the other adult dolls.
It wasn’t until the late 1960’s that critics began “comparing Barbie to a Playboy Bunny and calling her a corrupter of youth” (”Bad Girl” 3). One woman commented, “She’s an absurd representation of what a woman should be” (“Bad Girl” 3)-–and that’s exactly what many others thought she was, too. With such impossible real-life measurements of 5’9” tall, 36”-18”-33” bust, waist, and hip (Benstock and Ferriss 35), it’s easy to see why mothers across the country banned the doll from their homes and refused to let their impressionable young daughters be influenced by a piece of painted plastic (Bestock and Ferriss 35). Since dolls have often been responsible for teaching children what society deems important or beautiful, many concerned parents wondered why Mattel did not design a doll that taught more valuable lessons than dressing pretty and being dangerously skinny (Edut 19)? Who said a runway model was best suited for teaching a child what is beautiful anyway? “According to a Mattel spokesperson, a Kate Moss figure is better suited for today’s fashions” (Edut 19), and that is one reason why Barbie must be so disproportional. Actually, another reason for Barbie’s anorexic figure can be traced back long before Kate Moss and the fashion runway. Barbie was
Barbies have changed a lot over the years. Not just Barbies, but kids toys and dolls have made drastic improvements and advancements. The first toy can be traced back to ancient Greece in 10th century B.C. Dolls can be traced back even further. Since then, these plastic toys, specifically Barbies, have affected the body images of little girls. If Barbie was life size, she would be 5’9” and weigh only 110 pounds. Her body’s fat percentage would be so low that she wouldn’t be able to walk or even live a healthy life. Barbies are a positive and negative influence on young girls. She shows them that they can do whatever job they want, but on the other hand, she represents what our society thinks is the “perfect” body.
The poem, "Barbie Doll," written by Marge Piercy tells the story of a young girl growing up through the adolescence stage characterized by appearances and barbarity. The author uses imagery and fluctuating tone to describe the struggles the girl is experiencing during her teenage years, and the affects that can happen. The title of this poem is a good description of how most societies expect others, especially girls to look. Constantly, people are mocked for their appearance and expected to represent a "barbie-doll"-like figure. Few are "blessed" with this description. The female gender is positioned into the stereotype that women should be thin and beautiful. With this girl, the effects were detrimental. The first stanza describes the
They found that exposure to Barbie dolls led to poor body esteem and a strong desire to be thinner. As the authors report this was because the Barbie doll signified what the cultural ideal was. They also found that when exposed to the more realistic body image looking Emme dolls, that the eight year old girls' body dissatisfaction also increased. This suggests that the ideal body types might be already in place according to the study's authors and that the negative feelings may be arising from the fear of never reaching that body ideal. These findings probably extend to other toys and other forms of media as children nowadays have access to the internet and all the impossible body sizes
Starting young, adolescent girls around the world are becoming self-conscious due to society’s influence upon what they should and shouldn’t look like. Many argue that The Barbie Doll plays a key influence in what young girls assume their bodies should look like. However, some will argue that the Barbie Doll toy is a good role model for young children, especially girls, because of her career choices, how she’s depicted in her movies, and her overall personality.
However, that isn’t true, Barbie is playing a huge role in eating disorders in women. It’s estimated that 8 million people have eating disorders and that only 10 to 15% are men and the rest are women. Out of that percentage, 80% of the women are below twenty. Author of “The Barbie Effect” says, “Many admitting that they started worrying about their weight when they were between the age of four and six years old. That is around the age that a girl usually gets her first Barbie doll, and many of the girls who have or had an eating disorder admitted that Barbie played a huge role on their influences in behavior and looks.” (“The Barbie Effect”) Another example would be a victim of an eating disorder, Galia Slayen, and how she created a ‘Real Life’ Barbie doll to raise awareness. Slayen had created it out of chicken wire and some other things from the store to make her according to the statistics of what Barbie’s size would actually be like if she was real. Slayen was feeling pressured by her peers and with the obsession for perfection that she had had since a young age. After it all, Slayen said, “Despite her appearance, Barbie provides something that many advocacy efforts lack. She reminds of something we once loved, while showing us the absurdity of our obsession with perfection.”