The Home Depot, Inc. Market Trends

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The economy is the main topic of discussion between neighbors, classmates, the mass media, and the President. Unfortunately, all that is discussed are the negative notes of how much money one lost in the stock market, how homes no longer have the equity it once had, and how some lost a home because of having the current status of consulting and being in between jobs. Because Home Depot is the leading supplier of home improvement building materials and related tools and supplies, the economy has greatly affected the company's revenue and generating lower profits. However, a close watch on market trends will help the company foresee challenges or issues the company might encounter so steps for a successful short-term and long-term goals will…show more content…
There is absolutely no doubt that we are facing a serious economic downturn that is threatening the existence of many businesses here in the United States as well as abroad. Many companies much like Home Depot are formulating ideas on how to deal with price elasticity of demand or the lack there of (inelasticity). Price elasticity of demand refers to the measure of consumer response to the quantity of demand for products or services to price adjustments. The formula for price elasticity of demand is: (% change in quantity demanded)/ (% change in price), the latter is inelasticity in which is some the issues Home Depot is facing today. The supply and demand graph (See figure 4) indicates the price elasticity of demand for Home Depot: This is an example of a positive price elasticity of demand curve. Should the blue "S" supply line curve slightly to the right that would represent an inelastic supply and demand. The price elasticity graph (economagic.com) illustrates the predicament of many businesses today (University of Aberdeen, 2009).

Home Depot is a supplier of home improvement products and homeowners perform improvements on homes when a project is worked into a budget and therefore, in the long run the demand is elastic. However, due to an unplanned project such as water damage that happened in the bathroom requires major repairs, in the short run, the demand is inelastic. Because the number of building permits are low and

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