The Hospitality Industry : Marriott International, And Red Roof Inn

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Introduction The industry chosen for this assignment by the author is the hospitality industry. This industry has been the unifying force making the world a global village for everyone. It is a multitrillion-dollar industry majorly depending on disposable income and the availability of leisure time. It is a broad range of fields within the service sector that revolves around lodging, theme parks, transportation, cruise lines, event planning and a plethora of other services geared towards comfort and serving others. The history of this industry is dated back to the Colonial Period in the 1970’s. The industry as we know it today began to take form in the early 1950’s and 60’s, leading the way for growth into the dynamic industry we know…show more content…
to become the world’s largest and best hotel company. First, “the new company will operate or franchise more than 5,700 properties and 1.1 million rooms, representing 30 leading brands from the moderate-tier to luxury in over 110 countries. With the completion of this acquisition, Marriott’s distribution has more than doubled in Asia and the Middle East & Africa combined. Secondly, “combining Starwood’s brands with ours better enables Marriott to reach our goal of having the right brand in the right place to serve our loyal guests and welcome new ones,” said Arne Sorenson, President and Chief Executive Officer of Marriott International. “We can now provide a better range of choices for our guests, more opportunities for our associates, and greater financial benefits for our owners, franchisees, and shareholders”. Lastly, Marriott’s acquisition of Starwood enables the combined company to expand the scope of its distribution and portfolio while deploying its larger scale to realize cost efficiencies in its corporate and property operations (Marriott International Completes Acquisition of Starwood Hotels & Resorts Worldwide, Creating World’s Largest and Best Hotel Company While Providing Unparalleled Guest Experience, 2016)”. This move is a wise choice for the companies involved.
For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the
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