The Hubspot Case

Through this case study I will be discussing strategic management. Strategic management can be defined as a process where an organization attempts to determine what actions need to be taken to achieve the overall objectives and more importantly how to meet them (Mello, 2015, p. 114). For a company to strive and meet their goals, deadlines, and missions they must stay conscious of the strategic plan put in place for the success of the company. If the company does not have a good strategic plan the company could fail. With correct planning a company could succeed without fail. Something that needs to be taken into consideration in the strategic plan should be investing into the company’s human assets. At first it may look like it is causing the company more issues however in the long run it will strengthen the company and moral making a more successful company. This could help with customer relations, and the organization status which will help produce additional revenue for the company.

The high failure rate of business start-ups has become common knowledge over time. According to the study by Van de Ven, Ar, Hudson, R and Schroeder (1984), the survival of a business over a short-term period of about a year and half is 54% and 25% over a period of six years. This means that the failure rate of business start-ups is a high 75%. Although studies show that business start-ups have a high failure rate, strategic business and financial planning, good management and marketing skills are important factors to consider to avoid failure and to be a successful business.

One quality initiative is having the best and most loyal hard working staff possible. You want people who are happy to work for someone. They will less likely call out, and should work hard on a consistent basis. The staff is the strong foundation that any business needs to stay afloat. Always keep the lines of communication open. They would feel like they are a part of something rather than just working for an

There is also the 'endogeneity problem' which means that instead of HRD being the cause of an improvement in production and profitability, it may be that firms that are more productive and profitable do more HRD. Part of the problem is that there needs to be a link between skills and organizational performance.

Human resource management is one of the vital parts of any organization. Employees are the critical components for the success of business units, they make important decisions, and they are to blame for the failures of firms. Employees are intangible assets for most organizations, and they are the primary source of making value-added decisions. Eyvazi et al. (2013) selected 1859 employees to participate in the study based on the four

HubSpot had hired Dan Lyons, a renowned journalist and satirist, to chronicle the company's accomplishments leading up to its IPO. But what the company founders - Brian Halligan and Dharmesh Shah - didn't realize is that Lyons was going to showcase everything - the good, the bad and the ugly. In the end, HubSpot went public and is trading at around $50 a share right, double from its $25 per share price when it went public. So the saying "all publicity is good publicity" certainly seems to hold correct. But this book is no love letter to HubSpot. It skewers the company and its culture, which bear a resemblance to a hell house. according to Lyons. A few of the gems Lyons details are that HubSpot's executives use the term "graduated" when someone

Subpoint 1: The management team consists of individuals with diverse backgrounds and experience. They all have at least 10+ years experience in their respective field some of which have worked for Google, Raytheon, and Apple. Several of them have PhDs, and a few others have created their own startups in the past. The entire management team seems to have a proven track record of the responsibilities that are needed for a startup.

Rapid growth of the business always demands expanding staff and hiring new employees. Recruiting “right” and appropriate people is the difficult process and requires concentration. However, most of entrepreneurs, and J. Peterman in particular, does not pay much attention on human resources and the role of human resources in the growth of the company.

Startups by design are about breaking the mold. Many form to offer an alternative to the status quo. Think about

Knowing how to successfully build a business from the ground up is a challenging task. Performance of the business can affect a number of issues, there may be some issues that are controllable like cost being too high or trying to reduce certain costs by finding new and creative ways for employees to work or having to lay off employees and so on. The main problems a business can suffer are the problems in which they cannot control. Businesses have to consider many external influences, how they may affect the company depending on the external influence and the type

Reviewing a company that is on a growth curb and how the leaders are addressing the different stages of growth is my case study for the book “How the Mighty Fall and Why Some Companies Never Give In” by Jim Collings. Reviewing the 1st stage referring to Hubris born of success, it is understandable how a successful company could succumb to feelings of invincibility. SiteOne Landscape Supply was born over several mergers acquisitions by John Deere. Early acquisitions such as McGuiness Farms, Century Rain Aid, United Green Partners and LESCO created the foundation of a robust entity known as John Deere Landscapes. In 2013 with funds from a private investment firm the company renamed itself SiteOne Landscape

This article provided insight on managing red tape from the point of view of a business founder. The author who founded the Virgin Group of companies describes red tape as a hinderance to startup companies, as if its intended purpose was to limit or prevent success. The author uses his experience with founding companies to elaborate on the cautionary measures a startup must take as it grows to prevent the hierarchy of bureaucracy from taking over.

Also, previously the company must be exposed only to the whims of its founder. This would mean, Jeremy could develop his own strategies for profits and long term vision. However public companies are always under the threat of earnings and short term goals. Hence the company will always be under pressure to deliver short term profits even if it’s an expense long term goal. The company is in the expansion phase and wants to develop a global brand name.

Launching a new business or enterprise has its rewards, however, there are many risks that can be faced whilst doing so. According to smallbiztrends.com, 50% of business fail in the first four years!

One reason many startups fail is poor marketing. Due to minimal finances, startups are restricted from using a lot of traditional marketing methods that are often associated with high costs.