The Huffington Post Essay example

1348 WordsNov 13, 20136 Pages
The Huffington Post Abstract This paper discusses the growing success of The Huffington Post. The online publisher has become a prominent online news source over the years and this paper examines the success, while relating The Huffington Post’s strategy to common marketing analysis tools such as the Porter Five Force Analysis, as well as discussing four different revenue models for online publishers. The Huffington Post In May 2005, the Huffington Post was founded by political activist Arianna Huffington, former AOL executive Kenneth Lerer and Jonah Peretti. The site focuses on political…show more content…
In addition, The Huffington Post created an online network called HuffPost Live, which encourages viewer participation. The site continues to draw new users through its multi-channel platforms. The Huffington Post has become one of the most well-known news sites in the world. However, despite the success of the news publisher it must remain aware of competitive intensity of the market. Through the use of the Porter five forces analysis, the company can analyze the current condition of the business and also develop the business strategy in order to stay current in an ever-changing market. The five forces are as follows: the threat of new entrants, threat of substitute products or services, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry. When it comes to the threat of new entrants and the threat of substitute products or services, The Huffington Post is deploying a successful defensive strategy. With recent expansions into new countries, as well as the development of new ways to push content to users, the content provider is able to stay ahead of new entrants. In addition, The Huffington Post is an established brand with a large existing pool of customers, which increases its defensive strategy. Also, when AOL purchased The Huffington Post, AOL’s existing customers became members of the new Huffington Post Media Group, which enlarged the customer base and reach.
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