The Human Desire For Wealth And Inclusion

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

The rise in advertisement played a key role in the rise of consumption. Thanks to well-developed advertisement campaigns, America redefined what a necessity is. Advertisers encouraged Americans to actively work towards maintaining a high social standing. “Advertisers made no secret of their intention to promote novelty for its own sake, in the hope that consumers would exchange perfectly serviceable goods for goods that conformed to the latest fashions” (Lasch, 2000). Consumers devoured this advertisement scheme and began to rapidly increase their spending. Many advertisements for common, household products made claim that they could make the normal appear comparable to the high end. For example, Lux, a soap company, ran an ad in 1920 that depicted two women talking - one of the women complemented on the other on the quantity of sweaters she owned, only to find out that it is not a new sweater, but rather her old sweater that Lux soap made it look brand new (Lux)! Men and women alike began to believe

Commercials airing on the television or radio, the billboards on the side of the freeways trying to grab your attention to buy their product, even while scrolling through various social media platforms, we go through our day to day lives with advertisements all around us. In Jack Solomon’s essay, Masters of Desire: The Culture of American Advertising, he states that the main purpose of all these advertisements is to show us our unhappiness within the American dream. He goes on to describe the differences in these advertisements which are known as the populist ads and the elite ads. Solomon's description of the contradiction between populism and elitism very much affects the way advertising and media is portrayed in American society.

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Advertising in a mass consumer society such as America is a very competitive industry. Advertising companies continually come up with new and more creative techniques of increasing sale. Advertising companies decide which group of people would be more attracted to a specific product and link that product to the feelings of excitement and anxiety of the targeted customers. The ads are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from deep-seated fantasies and anxieties (Craig 197). For example, usually advertisements of beer and cars demonstrate masculine men, loners and free of

In fact, nobody wishes or wants to be poor. Nobody wants to show up their classes either, even rich nor not. “The class we like is the middle class,” Michaels says (4). He asks for the respect to the poor, and he appreciates the efforts to succeed from them, “while the gap between the rich and the poor has grown larger, we 've been urged to respect people 's identities…

From IPhones to new cars to discounted food, advertisements and the desire for the newest or cheapest items surround humans every day. Socially we are held responsible to not only “keep up with the Joneses” anymore, but also the Kardashians, Gates, and Walton families. Today’s society has proven that the desire to have the newest items for the most affordable prices stands more important than our true happiness. Joseph Turow provides in his article, The Daily You: How the New Advertising Industry Is Defining Your Identity and Worth, which the advertising industry has greatly affected your consumption habits and the prices you look for. James A. Roberts grows on that idea, in that with the help of these advertising firms, you continue to run

With products such as Shamwow, Oxyclean, and the Bowflex, flooding our modern-day market, it seems as though today’s advertisement challenges the intelligence of the American populace with a single daunting task, to force people to stop thinking rationally. Intelligence is measured upon a variety of elements all stemming from rational thought; The Onion satirizes the seemingly infinite quantity of irrational thought in the world today, in an ad for a new and improved, $19.95 (plus shipping and handling), solution to any person’s foot problems. “MagnaSoles” depicts the gullibility of people by showing their reliance on various modes of the media to obtain information. In this case, lustrous qualities lure the customer, while other

The commercials producers successfully capitalized on societies yearning to live a lavish and prominent lifestyle. The advertisement plants a growing seed inside the audience’s head that drinking Hennessy is an assure way to access a life of social elegance as well bump elbows the beautiful and wealthy. Possessing the skill and knowledge use a controversial substance and responsibly glorifying the drink is an exemplary method on how to market an ad. The Hennessy Cognac commercial is swarming with high-end materials: expensive cars, glistening jewelry, and designer clothing. It is understandable that society gets captured in the belief that Hennessy is the missing variable in the pursuit to live a life of luxury. Comprehending the dynamics behind marketing is a crucial skill when it comes to successful advertisement. Realizing the importance of selling a product that opens the doors to an iconic lifestyle is tremendous

In the United States wealth disparity, has affected different race of people, for example blacks, leading experts the field of sociology, in their opinion that black people are at a disadvantage in comparison to other ethical groups such as whites in wealth distribution, there are several social issues that creates this disparity. In the article written by Kellen Stanfield, (2011), p. 350 Persistent Racial Disparity, Wealth and the Economic Surplus as the for Reparations in the United States, states that “Even after the exclusion from wealth accumulation due to slavery ended, “segregation blocked access to education, decent jobs, and livable wages among the grandparents and parents of blacks born before the late 1960s, effectively preventing

Reading your discussion, it is true that we American believed in the American Dream. As Americans we have a misconception about wealth. Based on a biblical worldview money is influential, this could bring out the best or worse in a person. We drive to improvement lot of it or use it for personal ease and suitability, we can become very cold and scheming. But that we ought not be the way for God’s followers. Money has a purpose and since money or currency has change over the centuries to benefit the people of that area. According to 1 Corinthian 16, Paul was in the middle of organizing a fund-raising drive to help some of the penurious believers. Paul was concentrating on the predicament of the recipients. The Christian during that time, in

Wealth can be viewed similarly, there is monetary wealth and the wealth of the soul and mind. The American dream must include some health and wealth. Ethan is now under a twofold attack, “Twice or thrice before she,' Zeena 'had suddenly packed Ethan's valise and started off... to seek the advice of some new doctor, and her husband had grown to dread these expeditions... cost” (Wharton 63). Ethan is a monster or money is tight to be offended by medical expenses, showing that wealth is not his friend in either case. He follows the path of important things such as truth, wisdom, respect, love, and bravery so why then does life peck away at him like a vulture? (Verbos and Humphries 2). What is it that Ethan has done, he must ask himself, to bear

In this first advertisement, soccer great David Beckham is pictured looking through the camera at the viewer of the ad. This specific ad works well to reinforce the myth that one’s happiness depends on his or her social class. He is in a state of thought and is dressed in a suit with a watch sitting comfortably on his left wrist. The watch is the same as the featured watch to his right, the Bentley 05 Unitime, a watch that retails for just about ten thousand dollars. Behind the watch there is a Bentley, a luxury car available starting at around one hundred eighty thousand dollars. These two extremely expensive things represent the idea that one will become truly happy if they possess both the car and the watch, or at least just one of them. The ad is situated on what looks like to be the runway of what looks like a private airport enclosed by mountains on both sides. The clouds in the sky are a balance between dark and light. Also, the ad features lettering that identifies and describes the watch. The wording at the bottom left of the ad boasts about the watch’s quality by using words like; style, performance, luxury, accomplishment, class, etc. In today’s time and age, these words are synonymous with how happy a certain individual is. Society views people that have these or possess these qualities as happier than those who do not. Overall, this ad sends the message that the people with the most class, style,