The Hustle And Bustle Of Starbucks Case Study

I’m late. The Starbucks line was long and the coffee stain is still splattered on my black skirt. I check my calendar, September 11. The city’s smog is killing me. If it wasn’t for this meeting, I’d be at my allergist getting new medication to deal with it. I take another sip of my coffee. The heat and the splash of mint I had them add, helps open up my sinuses.

Nothing particular stuck out at me at first, I gazed around, from table to table, and only noticed the general routines you would expect to find at any mall food court. Employee’s meeting on their lunch breaks, stay at home mom’s getting a quick bite at chik-fil-a as they drag their children along to the next errand, and the elderly in no hurry to get anywhere specific. It was the same mundane routine through the course of the first hour, it

As I look around the cafeteria the happy students of cherokee peacefully enjoy their only true break they have from the various stresses of school in their day. Suddenly the 5 minute bell runs through the halls at 10:56 completely and utterly shattering the false illusion of happiness that lunch has created. A intense panic erupts, countless students simultaneously start shoving the large remainder of their lunch down their throats. Smiles turn into tears as students who lab day it is must leave their friends, their food, and their time for only relaxation in between the times of 7.35 to 2:26. At the same a whole separate panic occurs. Students who have lab first half of lunch face the problem of trying to find their friends eat their lunch and somehow make it to their next class all within

It was a normal day at my family’s cafe ,people had just entered in and ordered food. After a while more and more people came in and started to order food. Then it was empty.

How often have you walked into a coffee shop or sauntered up to one of our espresso bars only to become totally confused by the coffee-speak around you? If you’ve ever had that deer-in-the-headlights-look when a barista says, “What’s your pleasure today?” this post is for you!

Leading them to eat some delicious eggs that are sprinkled with the definite amount of salt and pepper. Later when the eggs are at their peak of almost ready then they add some soft, warm, and stringy cheese. Then to add some warm, crispy, honey flavored bacon. Along with all that they give you light browned toast with some light yellow butter melted faster than the sun and snow. The employees can hear them crunch into it and look and smile with satisfaction. They come frequently to check and see if you are doing good. If everything is tasting good, but everyone one knows that it’s a grand breakfast. There are vintage photographs placed around the wall of the shop, allowing coffee tasters to admire the photo-taking techniques, and memorizing their past. People like walking into this mini art museum and look at the pictures in this hushed environment. The dim lights on the nine foot ceiling were bright enough to shine on the chestnut colored furniture. Sofa, chairs and tables were all sorrel. While it combines with the green Starbucks logo. Although some whirring and sounds of coffee machine interrupted everyone timely, they still love this place so much when they ever feel

As I walk across the street lit only by a sign that reads, Perkins Family Restaurant, a faint chatter of people can be heard. Cautiously, I approach the front doors and nudge my way through the crowd of people waiting to be seated. The smell of alcohol hangs in the air as I make my way through. Pausing just outside the crowd, I stop to compose myself. The restaurant is bustling with activity. Every table is filled and many are pushed together in order to accommodate the large, boisterous parties of college kids. Customers are everywhere, they run throughout the restaurant greeting acquaintances and joining random booths. They remind me of ants running about an anthill.

I can barely hear myself think over the constant roaring of the student body as we pile into the lunchroom. I take a glance around the room as I make my way towards a table in the back, seeing everyone else make their way towards their usual tables as well. As cliché as it seems, most people sit with those who are like them – the popular girls sit together and talk about homecoming or boys, the football players sit side by side talking about their upcoming game, and the band kids huddle around their sheet music, using their lunch break as practice.

MacElroy dining hall at 5 P.M. is definitely one of Boston College’s most crowded locations. Students move in every direction. Some stroll leisurely across the dining hall towards Upper Campus, to-go meal in hand. Some rush in, pushing forcefully through the doors, from Upper Campus to secure their spot in the food line before it gets too long. Many tables are overflowing with students, some laughing, some studying, some whispering, some yelling to be heard over Mac’s blasting 80’s throwback music. Yet some sit quietly alone, single-handedly taking up an entire 6-person table, headphones on, laptop out in front of them, laptop stickers revealing a sliver of their character. When a table is vacated, it is always left dirty. But the tables are

“This has been a coffee shop since the 80’s,” Laura, the owner for the past six years said. At 12:30 on a Thursday afternoon there is a short line when walking into the restaurant through the tall propped open doors. There is an overwhelming feeling of family from standing in the line until you leave. Standing in the line there is a large chalkboard menu overhead categorized into numerous sections of drinks and light meals. The categories are written neatly in white chalk, and the items in each category in a smaller

drinks, baristas hired for their social skills and passion for coffee, no longer had time to

A gust of cool air refreshed my face as my nostrils embraced the friendly, mellow aroma of roasted coffee beans. I stopped, hoping to find solace in the comforting fragrance, but my mind remained tense, even though Frappucinos were half-off. Part of the reason was that it was AP Week. Instead of reciting the factors that influence supply and demand or pondering what to order, I spent the three-minute walk from my house to Starbucks deliberating whether I should go as Sarah, Serena, or something else.

The waiting is always the worst part. You’re left alone with only your thoughts and the time. It’s funny how sometimes an eternity can pass in the span of a few minutes. Sitting in this waiting room, I can feel my heart ticking in perfect synchronicity with the analog clock on the wall. I glance at the door, it’s plastered with photos of happy couples and happy people smiling bright, white smiles, wishing it would just open already. The receptionist snaps her gum with a loud pop and I clutch the plastic handles of my chair tighter. There’s a broken fluorescent light above me that flickers every three seconds – I counted. I could sense the sweat beginning to form on the nape of my neck and my hands are suddenly shaking and clammy. I wipe them on my skirt and reach into my backpack.

The Dining Hall at State University is bustling with kids in sweatshirts and pajama pants. The make-your-own Belgian waffle line is long and students are complaining about the lack of forks. Phrases like “I got wicked smashed last night,” and “I really need a cup of coffee” can be heard around the tables. It’s typical Sunday morning on campus.

The context change in form that Starbucks found itself competing with smaller chains that resembled its former pre-expansion model with competitors focusing in creating symbolic-expressive value and fast food restaurants that had started to offer specialty coffee with more aggressive advertisement at a lower cost. The competitive context changed for Starbucks because it’s focus in mass distribution channels and its retail footprint strategy stated its product within a standard performance product value; this affected the value perception of the product.