The IMAX in 1990-2007 Case Study

The way films are being made has significantly affected the way films are consumed with the introduction of full colour viewing to the increase in resolution and frame rate of film as a result of digitalisation of film in the early 2000’s.

Birkinshaw, Bessant, & Delbridge (2007) have found that innovation is one of the biggest achievements an organization can make in the presence of a stiff competition or highly uncertain

To begin understanding these medium’s influence on one another, it is important to note that theatre’s effect on motion picture technology, and vice versa, does not alter the core principles of each

This research intends to explore innovation at an individual level, but in a context, where the roles and functions of an organization appear eminent either as a promoter or an inhibitor of innovation.

The first movie theatres were rented rooms and music halls.As movies aired popularity and the technology.Movies were an form that captured the interest of the masses worldwide.As a new form of entertainment their success was extremely a made people laugh making the world a happier place to live in after the horrors of WW1.The 1920’s movie goers experience was largely dominated by silent movies but saw the introduction of synchronized sound.The rise of “talkies from the late 1920 onwards led to a radical shake-up of the entertainment industry.Live entertainment went into decline and variety theatres became movie palaces, were eager punters could see exactly the same entertainment as their fellows in Los Angeles,Berlin or Bombay.The belief

That means that you could only see it. Then in 1927, sound was added. Then color. Which made it two dimensions. Then, there was the option of watching a three dimensional movie. If you don't know what that is, it means that the images pop out at you. Then, there came four dimensional movies, were you could FEEL what was is happening in the theater. If it rained, they would spray water on you from the ceiling of the theater, and other things like that, and that added the dimension of touch. But what would five dimensions be like? Would it send out the smell of what was happening in the film? Will it let us taste the taste of whatever is being eaten? It is so amazing how film has evolved over the countless years it has been around. There is so much potential for film. There are endless possibilities. Only the future can tell

Some students initially find case analysis of strategic issues to be difficult and uncomfortable. This is due to the relative lack of structure of most problems. No correctly answered list of pre-questions or mechanical process will lead to the “right” course of action. In fact, there usually is no single, definitively “right” solution to most managerial problems. When analyzing a case, remember that there are often many possible solutions. The goal is not to find “the solution”, but to examine the case and practice analyzing and solving real world strategic issues using the concepts and theories you learn about in this course.

It has been said that television and the film industry have a “symbiotic relationship” since as early as the 1920’s. The following will discuss specific elements utilized by the industry to bring viewers back to the theatre. Furthermore, it will discuss how the production code changed during this time period. The importance of television in the united states is monumental when one considers the social and economic changes that the country was experiencing.

With this in place, the studios were able to focus on their main issue which was getting people back in the theatres. “They decided to enhance the overall theatre experience by introducing widescreen CinemaScope and VistaVision technologies which changed the shape of the movie-screen image, with aspect ratio going from 1:33:1 to a new standard of 1:85:1 for flat or non-scope prints and up to 2:35:1 for various Scope. “ (Lewis) 3-D films were also introduced to give the viewers a new experience unlike anything viewed on television. In addition to the new film formats, the studios invested in their audio components by purchasing the new stereophonic technology to create a unique viewing and listening

As the movie industry moved into the 80's and 90's a new and distinctive type of film emerged. This new style was the Hollywood studio blockbuster. As the studios began making more and more blockbusters a vacuum was created that independent film makers were happy to fill. Though opposites in style, they compliment one another in the main goal of Hollywood: making a profit. These two distinctive styles of film have simultaneously worked together to see the reemergence and recovery of the movie industry.

During the 1970’s Hollywood saw many changes occurring in the film industry, with big conglomerates buying up studios to the wave of films in the New Hollywood style of filmmaking and finally to the many technical innovations being explored throughout the decade. It was an important time than and it is still important to modern Hollywood cinema with the many innovations directly effecting all aspects of filmmaking. Of all the innovations to occur during the 1970’s-1980’s the big three had to be the improvement upon digital effects work, the investments toward a film marketing campaign and finally the new and quickly growing video market.

Going to the movie theaters to watch the newest blockbuster hit is nothing out of the ordinary in todays era. This was not always the case, when motion picture’s first came to life it was more than just another film, it had audiences astonished and amazed at what they were seeing in front of their eyes. Very few people in todays generation go to view a film and look at it as an art form, this is not surprising with modern special effects and non stop explosions. Tracing cinema to its roots leads you to the 35mm film camera, the true foundation of modern cinematography. Technology is improving and expanding faster than ever

The film industry has continuously changed since its inception due to rapid technology advancements. Camera technology has been a key factor that has influenced the growth of filmmaking. The first motion picture in the world was produced in the early 1880s, and the first public screening occurred ten years later. It didn’t take long for the quality of films to improve as new filmmaking equipment emerged. Ever since the first movie was produced, the film industry has been continuously changing in response to emerging filmmaking technology. Introduction of digital photography and digital data storage along with the development of internet significantly influenced the film industry (Barsam, 2015). These technologies contributed

Tidd and Bessant (2009) argued that “Unless an organization is able to move into further innovation, it risks being left behind as others take the lead in changing their offerings, their operational processes or the underlying models that drive their business”.

Film Industry has been expansively affected by the changes in technology. The mechanical and digital innovations give cause to the influence of equipment, distribution and the way in which films are made and consumed. New trends shape directors and filmmakers to expand creatively towards telling stories in motions. The film industry has developed to one of the most important tools of communication, it's cause so powerful affecting the way individuals and societies think, act and behave. Among the new Era approaching film, and seeing celluloid film fade is that of the Digital Era and a camera that saw celluloid films passing hastened.