The Image Of Nursing Has Changed Through History

1107 Words Feb 17th, 2015 5 Pages
Advertisement Analysis The image of nursing has changed through history. The negative and positive portrayals of nursing in media is reinforced by media in a variety of forms, including but not limited to television, movies, newspapers, and radio advertisements. The past and current images of nursing has changed. The current nursing profession has a more accurate public and ethical image of nursing proven by the comparison of “She’ll be a good baby, Mrs. Brown” (Procter & Gamble Company, 1932) and “Name Game” (Johnson & Johnson, 2011).
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The 1932 “She’ll be a good baby, Mrs. Brown” (Procter & Gamble Company, 1932) magazine advertisement is selling Ivory Soap. The goal is to convince mothers to use Ivory Soap for their babies’ skin. They used the educated nurse to teach their patient what is the best type of product. The advertisement quotes the nurse saying “She’s strong and perfect. You shouldn’t have any trouble with her. Just keep her comfortable. Before you leave the hospital, I’ll show you how to give her the daily bath she gets here with Ivory Soap” (Procter & Gamble Company, 1932). The bottom third focuses on Ivory Soap as a product. In 2011, Johnson & Johnson provided the “Name Game” television commercial which focused on supporting nurses as part of the Campaign for Nursing’s Future. The goal of the commercial was to show nurses are compassionate and deserve respect. The commercial shows a male nurse giving a young child chemotherapy medication through…
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