Essay on The Impact Advertising Has on Children

Some children’s families do not have the finances to purchase healthy foods, so they buy what they can afford which is fast food and junk. Markets have lowered their prices for the unhealthy food making it easier for consumers to buy and harder to resist when it fits in the budget. Also, television has become a big part of the youth’s extra-curricular activities. Children don’t spend most of their time outside playing anymore, now they watch TV for more than seven hours. A recent literature review by Kaiser Family Foundation highlighted a number of studies that suggested that advertising influenced dietary and other food choices in children (M. Dehghan, N. Akhtar-Danesh and A. Merchant). While watching TV for hours on end, they will see advertising for fast food restaurants and junk food. Unhealthy foods are advertised on TV to target children and adolescents. TV viewing is a contributing factor to childhood obesity because it may take away from the time children spend in physical activities. Watching TV leads to increase calorie intake through snacking and eating meals in front of the TV. Plus influence children to make unhealthy food choices through exposure to food advertisements that are unhealthy.

Children between the ages of 8 and 18 spend a whopping 44.5 hours in front of media sources that are possibly displaying these ads. Research has shown that children less than age 8 cannot tell that the advertisements are merely trying to be persuasive. Children under age 6 cannot even tell the difference between an advertisement and a program. Yet

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

Food companies make millions just from advertising junk food to kids. Food companies advertise using very known cartoon characters to appeal to kids that contain high-sugar levels that can cause many different disorders that can affect them in a server way. Kids tend to beg their parents for junk food and other types of foods just for seeing that they would receive a toy. In the article “10 Things the Food industry Doesn’t Want You to Know” states “On TV alone, the average child sees about 5,500 food commercials a year.” With these advertisements, kids can get the idea of going to eat in places that have unhealthy food. Advertisement like these can cause children to view fast food as something they can be constantly eating without having any problems.

Having an unhealthy eating diet such as fast food, chips, soda, and baked goods all can have an impact on a child’s weight gain. Chains of fast food restaurants such Mcdonald's, Taco Bell, Burger King, and Wendy’s, target young people. For example, there is a young child watching television and a commercial comes on, these commercials corrupt the child’s mind and portrays that it is healthy to it eat when it's not. In addition, parents will buy their kids this junk food because it is cheaper than buying

Association, kids often do make food choices based on what they see on television. Doctors who study kids have noticed that food advertised is very powerful” (39). In order to prove that idea, the author adds that children and teens who watch more than two hours of television daily are more likely to be overweight than those who do not. Due to the many fast food restaurants and advertisements available to Americans, the realization that their food is unhealthy does not occur. The United States is aware of the consequences that come along with obesity, yet rarely ever are there advertisements promoting a healthy lifestyle. It is uncommon that an overweight person is shown eating a restaurant’s food in their commercial. It will give off the wrong

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Parental neglect of offering healthy food for their kids led to compound the crisis. Recently, the consumption of fast food has dramatically risen in the U.S. The huge relevance of fast food restaurants, such as McDonald's, KFC, Burger King, Taco Bell and others, could be a contributor in changing the Americans style of food, and increasing their intake of these unhealthy foods. According to a research conducted about fast food consumption in the U SS, 22% of parents said that their kids consume fast food meals at least once a week, which might easily drive to obesity. As known, the main aim of fast food companies is raising their profitability, and therefore, their plan is to sell food as much as they could despite their knowledge that it is unhealthy. So, they focused on attracting kids to buy from them by enticing advertisements. They know how to draw kids’ attention, especially when they describe the taste of their meals and show their toys that come with them. There is no doubt that TV programs and advertisements have a strong impact on children. Many studies have confirmed that watching TV for a long time during a day is able to influence kids in their attitudes and habits. The problem of eating fast food is that it has a lack of fiber and dairy, contains a high density of energy, and has big amounts of protein, fat and sugar, which makes it the unhealthy

Advertising is everywhere for almost everything. Fast food companies advertise food that causes obesity. Fast food companies make their products seem enjoyable and appealing to the eye. ““A child who loves our TV commercials,” Kroc later explained, “and brings her grandparents to a McDonalds gives us two more customers.”” (Schlosser&Wilson-P.45) This means that children convince their parents to take them to McDonalds. This might influence their grandparents to go as well which is more money for the fast food company. The more a person sees a commercial for a fast food product they are more likely to go. Over time the fast food will cause obesity. “Sam realized that he’d gained a lot of wright over the past year….Sam began to eat fast food three or four times a week.”(Schlosser&Wilson-P202-203) The toys encourage children that going to fast food

As they continue to eat the unhealthy meal from that fast food chain, children may become obese and are then at risk of developing dangerous diseases like diabetes, heart disease, and stroke. Sadly, the number of kids who are obese has increased over the years and will continue to if these ads are present. As Wellard stated, "Foods purchased from fast food chains are frequently consumed by both children and adults worldwide, and are generally high in energy, total, and saturated fat, sugar, and sodium." But, as kids grow up, they continue to eat at that fast food chain because they are accustomed to it already. They are not even aware of the problems that could arise from simply eating that unhealthy food. As Eric Schlosser stated in Fast Food Nation, "The growth  in children's advertising has been driven by efforts to increase not just current, but also future, consumption." They become used to seeing that specific brand and they keep it close. It can be very difficult to stop eating unhealthy because of the diseases in the long-run and the possible addiction that may have been made by eating fast food so

According to the American Heart Association, 1 in about 3 American kids and teens are overweight or obese. The amount of overweight children has more than tripled from 1971 to 2011. With a good reason, childhood obesity is now the number one health concern among parents in the United States, topping drug abuse and smoking. “Marketing to kids gets more savvy with technology”, says that this generation is expected to live a life expectancy less than their parents. This is because knowledgeable marketers, such as McDonalds, Burger King, and Arby's are advertising their products to a vast majority of children worldwide.Marketers advertising fast food encourage kids to eat fast food. However, too much fast food can cause obesity, heart disease,

Fast food companies do not hold back, and they take full advantage of this by advertising their fattening food products that appeal to the children. The American Psychological Association website explains that “Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity” (“The Impact of Food Advertising on Childhood Obesity”). This direct relationship shows the harboring effect that advertisements have on childhood obesity. This also affects the child psychologically. “Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising” (“The Impact of Food Advertising on Childhood Obesity”). Without even realizing it, children are channeling in on these persuasive and luxurious looking advertisements. One tactic that some fast food restaurants use is the inclusion of a free toy with a kid’s meal. “For more than 30 years, McDonald’s has included toys alongside children’s Happy Meals. And for more than 30 years, the rates of diabetes and obesity in children have steadily increased” (“Childhood Lost”). By promoting their business with bribes like this, unhealthy eating habits form, which can result in obesity problems. The fast food industries know that children are vulnerable, so they target them with these bribes. “Happy Meals are marketed as explicitly for children, and then children are rewarded with toys for consuming the high amounts of fat and sodium” (“Childhood Lost”). This is a crafty technique that some fast food restaurants use to sell off their products. Children are too young to realize the effect the advertisements have on them and the long term consequences that may come with

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors

Influential advertisements that are constantly shown to children while they watch TV, motivate them to make poor food choices. Children start to believe that unhealthy and non­nutritious foods often referred to as “junk food” are what they should consume. Young children are not aware of what consists a healthy diet and they over­consume the unhealthy junk foods. The over consumption of non­nutritious foods is leading obesity in children. Obesity has serious consequences for the children as they get older. Obese children begin developing many different types of chorionic disease later on. As a recent health article stated that,“obesity in children is responsible for type two diabetes” (Harvey 2013). The government must review and approve plans to limit or control the advertisement of unhealthy foods on children’s TV channels because, advertisements are influencing children to over consume unhealthy food and leading to the child obesity epidemic.