The Impact Of Advertising On The Buying Behavior Of Youth

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PROJECT REPORT
On
‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’
Submitted in partial fulfillment of the requirement for the Bachelors Degree in
Business Administration (General) course of
Amity University
Submitted by
MANISH CHOUDHRY
A3906412168
Under the Guidance and Support of
MS. URVASHI VERMA
Faculty
Amity School of Business AMITY SCHOOL OF BUSINESS
AMITY UNIVERISTY UTTAR PRADESH
NOIDA

TABLE OF CONTENTS (Minor Variations are possible)

S.No Particulars Page No
1 Introduction 3
2 Objectives of the study 4
3 Review of Literature 5
4 Research Methodology 6
5 Buying Behavior 7
6 Consumer Behavior 8
7 Questionnaire- Analysis & Interpretation 9
8 Conclusion 19

INTRODUCTION
Communication is the name that we give to the numerous ways that human being has for keeping in touchof others. Communication is the process of exchange of idea, information, knowledge, attitude or feelings among two or more persons through certain signs and symbols.
Mass Communication has been used broadly for the delivery of message to the mass audience via various media such as television, radio, newspaper etc. Mass Communication is the process of delivering information, ideas to diversified audience through the media developed for that particular purpose.
One of the major types of mass communication that is meant for communication with the masses that are heterogeneous and diversified is ‘Advertising’. It is a form of
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