The Impact Of Advertising On The Buying Behavior Of Youth

Communication is the sending and receiving messages and information between two or more people. The person receiving the information is called the receiver and the person sending the message is referred to as the sender. The information conveyed can include instructions, ideas, facts, concepts, beliefs, opinions and even emotions. Effective communication occurs if the receiver understands the exact information or idea that the sender intended to transmit.

What is Communication? It is the use of messages to create meaning within and across a selection of contexts, cultures, methods and media, according to the Association for Communication Administration. It is a learned activity you must learn to speak your native language, operate a cell phone or even use gestures that are common in your culture to make communication. You must also learn to receive and interpret messages from others whether it be in verbal or non-verbal communications.

Communication – Transmission of thoughts, feelings or information via body language, signals, speech, writing or behaviour.

20 years ago when someone said communication people thought of actually talking face to face with someone, but now that technology and communication have meshed together when someone says communication people think of texting someone on your phone or emailing someone off their computer. Communication by definition is “the imparting or exchanging of information or news,” or

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

Communication is the way one exchanges information with another person. Communication can take on many forms such as verbal or written language, or non-verbally as in body language such as the use of hand gestures, eye movement, or facial expressions. Ones dialect is

Communication is all types of communicate with each other .We can communicate by speaking, there are several languages, we can send messages,written, letters,magazines ,and books. To people who can not speak, have nonverbal communication, messages, eye contact,body language .

Communication, the act or process of using words, sounds signs or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. (Merriam Webster dictionary). There are four forms of communication; verbal, non-verbal, written and visual.

Communication is the activity of conveying information through the exchange of thoughts, messages, or information, by speech, visuals, signals, writing, or behaviour. It is the meaningful exchange of information between two or more living creatures1. Effective communication is a reciprocal interactive process in which sender and recipient have responsibilities to ensure that a message has been received and understood.

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

Mass Communication is the study of how people receive information through what is known as Mass Media to a large crowd of the population at the same time. Or they can also say that Mass Communication is a process of which a person, group of people, or an organization send and receive messages through a channel of communication to a large of unknown and heterogeneous people and organizations. You can think of a large group of unknown and heterogeneous people as either the general public. The sender of the message is usually a professional communicator that often represents an organization.

Communication is a process where we share our feelings, ideas, thoughts, suggestion, experience, feedback, opinions, etc. It’s a dialogue in which the sharing of meaningful information are constantly coming in and going out between two or more people in order

Mass communication is the process which public messages are transmitted and are directed at large audiences with different values not found at a particular place but in different places.

Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this study the researcher aims to judge the role of television advertisements on purchase behavior of youth. This research study is done on the youth of Delhi /NCR i.e East Delhi, West Delhi, North Delhi South Delhi and Noida, Ghaziabad, Gurgaon and Faridabad. The study based on 125 youth selected by random sampling method and by applying both qualitative as well as quantitative techniques of research. The hypothesis of the study is that advertisement do play dynamic role in the life of consumers specially youth in brand familiarity. The television advertisements help in making decision related to purchase and better choice.