Despite the fact, that there are some limitations, mostly connected with the size of the sample used in this research, the study still has both theoretical and practical value. The results of it also study contribute to existing gap in the academic literature. In this study, a model was established and tested, which describes consumer willingness to use collaborative consumption on the example of Airbnb. The model included most of widely discussed determinants in the literature determinants, those affecting collaborative consumption adoption such as trust, sustainability, materialism, sense of community and awareness, word of mouth, technology and way of traveling. Only 3 determinants were found to have an impact on the consumer willingness to use Airbnb, which negating the findings of Möhlmann (2015) and Hamari et al (2013). As for the practical side, this study can be used by managers of Airbnb as well by other managers of sharing economy-based companies, as this study provides the results of primary data analysis. It shows, how aware people are of Airbnb in some countries, like Russia or Germany and gives some insights into the main reasons to use collaborative consumption on the example of Airbnb. Moreover, this study emphasizes the importance of trust in the creation and maintaining the relationships with customers. The results of this study could as well be useful for managers from companies of non-collaborative nature. First of all, collaborative consumption is an
In AirBnB’s hosts offers their homes to guests in exchange for money. Visitors will document their experience online.
The methodology of my research is based off of internet, books, and a survey. My methodology of this paper is clear and
The paper will begin with a Review of the Research. This section will summarize all the information gathered for this paper. Here the background will be given and the foundation laid for the rest of the report. Next will be the Application of the Research. This is
Even though there are limitations in this article, it is still useful for the research topic by
Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).
To launch our business we will be partnering with Airbnb, airports, hotels, and businesses. Partnering with Airbnb will allow us to accommodate customers who are looking for a car while they are staying at their Airbnb. Knowing a car will be handy for them to use at their selected destination will allow customers to choose and pick the best place for them to stay and it can all be done easily together when partnering with Airbnb. Partnering with airports will be another way to cater to customers needs. Having airports designate a select area for RIGHTRIDE’S cars will allow traveling customers to know that they will have a car to use while they are in whichever state they are traveling to. Hotels is also another partner that can help our product
These two authors analyse data in their own parts which avoid the different measurements. This is also one of the strengths of data analysis because these two authors can analyse the data according to what they are familiar with. This paper develops a thematic analysis process and clearly defines the stages such as coding, review and thematic developed. The final themes are presented in the paper using a mind map. The authors also give an example of the process of analysis to provide evidence that they analyse deeply. In the results and discussion part, some data are used as examples to support the authors’ ideas. This reinforces the convinces of the paper. Although the authors do not discuss that they take contradictory data into account, it can be assumed that they check and refine the final model after testing in Urbchester. As a result, the ideas that the authors come up with are credibility enough to trust. In conclusion, the data analysis is sufficiently rigorous in the whole
the info. In fact, the writer cited the references and suggested more website to find more information about the topic. Truly, samples and statics are incorporated in the article, which pursue the information. Moreover, the quantitative method is perfect for the investigation. In fact, the interrelationship between paragraphs is coherence and clear, it has not grammar mistakes.
The sharing economy has its perks however also its inconveniences. Mary Dejevsky is the writer of “Uber and the “sharing economy” are leaps into the past, not the future”, and in the text she speaks on the downside of the sharing economy. “There are questions, too, about quality of life and fairness. What recourse do you have if you are a tenant or home-owner disturbed by anti-social short-stayers? If you are a neighbor woken by driveway customers slamming their doors at 6am? If pollution is increased by the many more cars plying for hire? If wages are further depressed by casualization?”, Dejevsky lists various of problems that people face or could face now that sharing economy is becoming a global thing. All the things she mentions are pretty
Airbnb is a short-term rental agreement between 2 individuals on an online network. This rental platform enables people to vacation for a significantly less amount that would have been spent on a regular hotel. With the added benefit that lodging with locals would make the vacation as a whole seem like a win-win situation. But this leads to landowners to start renting out their properties like hotels and completely ignoring the zoning laws surrounding the rental arrangements of apartments. Airbnb is affecting the housing market for the worse.
The use of ride-sharing applications has become a popular choice to travel from one destination to another. In the past, cities were dominated by the use of taxis as a means of ride choice. As technology and society has evolved, ride-share applications such as Lyft have become a dominating choice for travel. After completing a PEST and SWOT analysis, Lyft can analyze how to proceed going forward to continue its growth and success.
same. We all are emotional beings looking for relevance, context and connection.” is a popular quote by Beth Comstock, who also said that marketing is innovation, both of which was very well represented in Airbnb's #WeAccept campaign, and, therefore, also influenced me to write my analysis on their campaign that wasn’t just controversial due to its position against Donald trumps muslim ban(Palazzo,February 2, 2017), but also utilized Instagram to raise voice and show support for the acceptance of all mankind. Although this marketing campaign may have been seen as a risky manoeuvre, the
Airbnb has also partnered with developers to build an apartment complex, which allows Airbnb to have a say in the architecture of the property to better suit the needs of travellers. Furthermore, the amenities and facilities will be allowed to use by the travellers as Airbnb can
With the development of multi-sided technology platforms known as the "sharing economy” have enabled people to use under-utilized inventory via fee-based sharing apps. Users of these apps have eagerly embraced these services offered by companies like AirBnb. These services have grown rapidly and seem to be taking over the hotel industries. At the end of the day, convenience is the most important aspect of why these businesses are so successful. They offer a large amount of inventory at the tip of your fingertip in a convenient app. AirBnb appeals to people who like to travel affordably. These travelers like to enjoy new cities and want to spend their money on exploring and experiencing the city and not spend all of their money on hotels. Meanwhile, the hosts are owners or renters who are willing to rent out their places for a fee. Some do it to make more money, others do it because
This report was produced by the Ecovala in December 2013. If no other source is specified, the