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The Impact Of Collaborative Consumption Adoption On The Academic Literature

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Despite the fact, that there are some limitations, mostly connected with the size of the sample used in this research, the study still has both theoretical and practical value. The results of it also study contribute to existing gap in the academic literature. In this study, a model was established and tested, which describes consumer willingness to use collaborative consumption on the example of Airbnb. The model included most of widely discussed determinants in the literature determinants, those affecting collaborative consumption adoption such as trust, sustainability, materialism, sense of community and awareness, word of mouth, technology and way of traveling. Only 3 determinants were found to have an impact on the consumer willingness to use Airbnb, which negating the findings of Möhlmann (2015) and Hamari et al (2013). As for the practical side, this study can be used by managers of Airbnb as well by other managers of sharing economy-based companies, as this study provides the results of primary data analysis. It shows, how aware people are of Airbnb in some countries, like Russia or Germany and gives some insights into the main reasons to use collaborative consumption on the example of Airbnb. Moreover, this study emphasizes the importance of trust in the creation and maintaining the relationships with customers. The results of this study could as well be useful for managers from companies of non-collaborative nature. First of all, collaborative consumption is an

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