The Impact Of Corporate Social Responsibility On The Food Industry

To understand the concepts of CSR practices and its effectiveness or impacts in Greggs, low fat bakery

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

The company I chose to explore is Whole Foods and the corporate social responsibility (CSR) they adhere to. Corporate social responsibility, also known as CSR, means “a corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social well-being”, according to, Investopedia, (R., 2015). Whole foods are dedicated to contributing back to its people, community, and the environment while profiting as a company. CSR is just as important as their ethical practices including “green marketing” by utilizing the marketing of products believed to be preferably used by people which incorporate a number of activities such as, environmentally friendly packaging, sustainability, and modified advertising. The company’s reputation of what they offer, the treatment of their employees, behavior as a company, including the major factors of they represent across the marketplace is what they strive to exude.

Referring to Carroll’s global corporate social responsibility pyramid Whole Food should be located at the top (Kreitner, & Kinicki, 2013). The top represents Philanthropic Responsibility. Because it is the top, this also represents being a good global corporate citizen, being ethical, obeying the law, and lastly being profitable (Kreitner, & Kinicki, 2013).

Currently, the public right is getting more and more people to recognize in order to create a fair society. Not only the right to have fair trade, but also the opportunity to access the natural environment are the issues that people are care for. Corporate Social Responsibility(CSR) is a fame that encourages the company to consider the environment, financial and social issues into all their work of operations. Pret A Manger and Burgerville are the famous fast food company around the world. They also have high reputation to be excellent CSR company as they have done a lot for our community, environment and their employees, as well as the quality of food. There are some similarity and difference

Background to CSR - In this environment, the impact of behaviour, values and ethics on achieving a company's strategic vision represents a timely and valuable undertaking. This behaviour, often called Corporate Social Responsibility (CSR) is a new focus on ethical and social issues (Sen & Bhattacharya 2001). CSR leads marketers to the notion of both global and stakeholder responsibility, and an organizational system that begs for sustainability not just to outlast the competition, but to increase customer loyalty, presence in the global market, and a stronger unification with the political bureaucracies. There is a clear integrative framework involved that impacts the idea of sustainable marketing concepts (Maignan & Ferrell 2004). Indeed, at the same time, "culture" has changed, too; there is likely not a country in the

Throughout the years, there has been an incredible amount of speculation as to what ingredients are being put into the food we consume. The same food manufactured by major food corporations that can only be approved by the FDA. There are many techniques that these food corporations can use in order to gain consumer loyalty, but the main focus is the way their advertising works. Along with these advertisements, comes a target market as well. The food industry is constantly in speculation because there are always new foods that corporations want approved to sell. Some of these businesses are part of the fast food industry and others are international food companies that sell their products around the world. As adults and parents, we need to

One of the leading companies that adopted CSR as a pioneer of ethic is The Body Shop. The company has used CSR as a competitive strategy in order to succeed in business. The shop owner knows what she does best. So, products are developed based on a specific group of customers in order to create a strong brand preferences and unique way with a perception of enormous customer groups, called sustainability ideals. The source of The Body Shop success is to utilize the benefits of CSR by selling products based on natural ingredients, paying a fair price and no testing on animal. According to porter (1985), he claimed that sustainability of differentiation depends on two things: "it is continued perceived value to buyers and the lack of competitor ability to imitate it" (Porter 1985 cited in Mallin 2009, p.71). It requires a transparency of work process with stakeholders. From this example, it explains why CSR is important to modern businesses like The Body Shop (Mallin 2009, pp.59-78),(Kwapong 2005, p.89).

Corporate social responsibility of supermarkets can mean different things to different groups and sectors. However

Either about Corporate Philanthropy or Corporate Ethicality, the thing is even truer in a food retailing context. Food retailers like Sainsbury 's use this CSR activity by communicating about the efforts they do in terms of farmers and suppliers protection, the local and regional support, the promotion of biological or ethical products...

With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.

The current report aims to highlight the influence of consumer behaviour on Corporate Social Responsibility (CSR) issues and present a broad understanding of the role of sustainability in consumption by reflecting on my own personal consumption practices.

With the changing of world, sustainable development is one of a core conversation of currency, and fulfilling Corporate Social Responsibility is the best way to establish corporation image. By linking CSR and brand, companies have numerous advantages, including strengthening of the company 's brand image or its products and services, which contributes to achievement of good business results, making loyal customers, increasing their satisfaction, retaining good reputation, increasing of demand for products(Dunia, Milica 2014). For instance, CSR is significant for food enterprises particularly, McDonald´s as an example of corporation which is persistent in keeping the fundamental principles of safe, reassuring, quality namely, cleanliness and valuable products and service. The service that