The Impact Of Corporate Social Responsibility On Buying Behavior

Nestle S.A., headquartered in Vevey, Switzerland, is a Swiss multinational food and beverage company with factories or operations in more than 80 countries around the world. It was founded in 1866 by Henri Nestle, and is now the world’s leading food company aims to provide “nutrition, health and wellness” to its custmer (Nestle, 2015). Nestle provides products include baby food, bottled water, confectionery, dairy products,

Consumers around the world, from village squares in Nigeria to the sky crappers of New York and Chicago, are united by the Nestle promise of quality, taste, nutrition and convenience. Nestle’s headquarters are located in Vevey, Switzerland but the Nestle Company has factories or operation in almost every country in the world. Since 1998, Nestle had employed 230,000 people worldwide, with RM71.7 billion in sales. Now moving forward to 2003, Nestle has increased the amount of employees to 253,000 people, with RM88 billion in sales. Nestle is increasing the size of their company year by year. In addition, Nestle also has increased the variety in the different products they offer. In December 2014, Nestle announced that they were opening 10 skin care research centres worldwide, deepening its investment in a faster-growing market for healthcare

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

With Nestle being recognized worldwide, providing a wide variety of products ultimately results in greater flexibility and leverage for organizational decisions. In addition, existing products are prone to become stronger and gain greater value through innovations and R&D. The stronger Nestlé’s brands are the more value they can create, not only for their consumers, but also for their shareholders.

The Company 's strategy is guided by several fundamental principles. Existing Nestle products grow through innovation and renewal while maintaining a balance in geographic activities and product lines. The long-term potential is never sacrificed by short-term performance. The Company 's priority is to bring the best and most relevant products to people, wherever they may be, whatever their needs may be, throughout their lives. The taste of Nestlé in each of the countries where Nestlé sells products. Nestlé is based on the principle of decentralization, which means that each country is responsible for the efficient operation of its business, including the hiring of its staff.

Nestle is one of the most powerful company known , its known as nutrition, health and wellness company , Nestle is manufacturing and preparing most of the supplies and the production of stomach dishes that help cooking , most Products of This company relies on milk, medicine , goods in kind as well as baby food and cereals. Nestle company spreads in many locations around the world : Europe, the Americas, Asia and Aokiedossiaand also in the middle east Nestle-year-old company was founded in 1866 by Henri Nestle and is headquartered in Switzerland (Fifi)

Nestle is one of the largest food and beverage companies in the world. It has, over its long history, been able to construct a variety of different resources in which ultimately have led to strong competitive advantages and capabilities relative to its competitors. (See Appendix 1)

Nestlé is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Nestlé has over 447 factories, operates in 194 countries, and employs around 339,000 people.

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.

Nestle is the biggest food and beverage company established in 1866 by Mr Henri Nestle. It has its headquarters in Vevy, Switzerland but operates in Europe, America, Asia and Africa with 281,000 employees. Nestle is known for its milk based products, Ice cream, prepared dishes and its Pharmaceutical products and also known for its big brands such as Nepresso, Kit-Kat, Maggi etc. (Data Monitor, 2013)

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.

the second part of the report will deal with what corporate responsibility through food labeling is, which is in short the “GDA”, and discuss why Nestlé did it and whether the stakeholders appreciated it or not, along with that the report will also talk about how useful and satisfying it is for consumers and costumers, and how it affected the company when it first started, moreover the report will go through how beneficial it was for the company’s success in a long and a short term. The third part of the report will highlight Nestlé’s approach to corporate responsibility, and how it had driven it to create the shared value which contains many aspects that will be explained in this report one by one. The report will as well talk about how the shared value allowed nestle to connect more positively with its costumers and consumers. Finally, as a last step, the report will discuss which marketing research would be most suitable for Nestlé’s communication campaign, and will explain how to undertake a marketing research and what are its advantages and disadvantages.