The Impact Of Corporate Social Responsibility On Buying Behavior

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

Corporate Social Responsibility (CSR) is the concept of businesses considering economic, social and environmental benefits for all their stakeholders. Friedman’s position on CSR appears very negative, his argument is the only social responsibility businesses have is to exploit their capabilities to increase profits, therefore implying businesses solely aim to increase profits while disregarding social and environmental factors (Friedman, 1970). I disagree with this view because I believe businesses are required to undertake social responsibilities, such as recycling and using fair trade ingredients, to provide customer satisfaction and create a good public image. If customers were not satisfied with the products or services, they purchase or thought they were buying from an unethical company this could decrease demand and profits. Therefore, CSR is important to businesses because businesses need customers to survive and a method of retaining or gaining customers is to be socially responsible.

Moreover, the growing number of conscience consumers was highlighted in a recent Bursen-Marsteller report; “people will more likely choose a product that supports a social cause when choosing between otherwise similar products” (Penn, Schoen & Berland, 2010). These average consumers daily decisions are slowly but surely being influenced by social concern and responsibility. Finally, the critical issue for Company Q is the social responsibility to its customers, who looks to business to provide them with satisfying, safe products and respect their rights as customer.

Over the past decades creating corporate social responsibility has become very important to companies in order to compete in their industries. It has become obvious to the public that corporations have so much power in society; so corporations efforts to improve society has become a necessity to many consumers. Corporate social responsibility is defined in our textbook as, “a business concern for society’s welfare”(Lamb, Hair, McDaniel 2017). When taking a look at Proctor and Gamble and Unilever’s goals to create stronger corporate social responsibility in society I have identified a few major similarities and differences.

One of the main reasons corporations should be socially responsible is because consumers, one of the major shareholders, expect better business practices to the extent that they

Corporate social responsibility is not going to solve the world’s problems. With that being said, corporate social responsibility is a way for companies to benefit themselves while also benefiting society. It allows companies to take small steps to make big differences in areas of need. Some may say that it is a bunch of “greenwashing” – the deceptive use of green marketing that promotes a misleading perception that a company’s policies, practices, products or services are environmentally friendly – but there is a call to action that inspires a company to get involved in the community (Kewalramani, Sobelsohn).

All consumers should make every effort to make ethical purchases. This involves evaluating their morals and values in order to make sound decisions on their purchases. This also includes setting priorities and examining what is really important to the consumer. If a consumer cares about the wrongdoings of employees and expresses their concerns through purchases, then companies who do the right things would gain a large share of the market. However, consumers cannot change the world or fix social injustices totally through their purchases, some things are never seen by the consumer because companies have become great at hiding the unethical parts of business. Sometimes consumers have to make tough decisions because a sustainable brand may be too expensive and be a lower quality than other less sustainable brands.

The social responsibility of the American apparel industry covers responsible practices related to human rights, labor standards, and environmental sustainability. Some of the advantages of being socially responsible is higher revenue, customer loyalty, safe and happy laborers, and an overall healthy environment. Research conducted by Price Waterhouse Coopers found out after researching 1,000 retail companies 79 percent said that corporate social responsibility (CSR) was vital to the profitability and value of their company. Throughout the paper there will be a discussion of the advantages of being a socially responsible company. As well as the importance of

In a fiercely competitive economy, good social reputations are companies’ biggest asset. Copious recent research established direct correlations between companies’ social responsibility and consumer purchasing behaviours.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

This research proposal will contain details on how environmental corporate social responsibility affects a firm's profitability. The central question is how does environmental awareness affect a firm's financial gains? This is a worthwhile question to pursue due to the emerging trend in positive consumerism (Harrison, 2005) as well as the perceived business benefits of CSR.

Customers prefer the companies that are socially responsible: According to Forbes article: 88% of consumers think companies should try to achieve their business goals while improving the society and the environment

Being socially conscious does not necessarily translate to better sales but it is definitely in the company’s best interest to keep an ethically sound public appearance. Consumers are quick to abandon socially corrupt companies and are hard to win back once the company’s reputation is soiled. Mitigating bad public perception can be done by ensuring company ethics and social responsibility are met. This does consume resources and is considered a cost to the company but it is becoming increasingly necessary due to the wide spread access of information consumers have readily available. It is possible that if marketed heavily to ensure consumers are aware of a company’s good deeds that being a good

This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR.

ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States, we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid of responsibilities can be applied in China. We evaluated the importance placed by Chinese consumers on the four