The Impact Of Corporate Social Responsibility

world at present and the world at birth. He asks how we can link what

In 2009, when Rebecca Skloot went to Clover for a visit and reminiscing the town where Henrietta’s journey began. She thought the road seemed longer than she remembered, and then she recognised that she was driving past the Post Office. She stopped the car and stared in surprise at a ground full of remains that had once been downtown Clover. She picked up some of the pieces from the town with the intention to give them to Deborah. After passing by the Main Street in Clover, Rebecca felt like almost all the things that were associated to Henrietta’s past was fading. Gary, Day, and Cootie had already died and now the whole town of Clover had gone too.

This recent reality, combined with globalization, is forcing companies to forge new kinds of relationships with buyers and countries. The financial valuation of companies are taking ever greater account of intangible elements, such as brands, patents and the company’s general image, with companies being bound to take account of these things in an effort to satisfy their shareholders. Environmental protection has become a highly motivating factor, and companies are being pressed to identify stakeholders with whom to team up. With brand value and reputation increasingly being seen as one of a company’s most valuable assets, CSR is now seen as building loyalty and trust amongst shareholders, employees and customers ( Tssa, (n.d.)).

The discussion revolving around firearms in the United States has been a long-debated issue. With events such as the 2017 Las Vegas mass shootings becoming frequent, the existence of a gun culture within American society has become a topic of major concern. Within his news analysis Gun Culture and the American Nightmare of Violence, Henry Giroux suggests that gun culture in the USA is highly reflective of a political atmosphere which supports the idea of violence. On the other hand, Alia Dastagir’s article The Gun Debate Isn't About What You Think seeks to demonstrate how American gun culture is a reflection of the public perception of firearms. In order to successfully argue their theories, Giroux and Dastagir utilize different strategies to convince their respective audiences. While Giroux relies heavily on logos and pathos to appeal towards an educated leftist audience, Dastagir structures her argument around ethos and pathos to persuade a more extensive audience.

Trust is one of the most important components in the business to have a long term relationship and similarly Brand authenticity is also an important factor to be considered for the sustainable development in business. This study will focus on the effect of CSR and on Trust and Brand Authenticity and their behavioral outcomes on Employees, Customers and Investors.

The research conclusion of the relevance between corporate social responsibility and corporate economic performance is not similar. They can be mainly divided into three views. One view is that company’s social obligation has a negative relevance with the economic performance of companies; another view is that corporate social obligation can cut down transaction expenses, enhance the competitive power and the manufacture efficiency, finally it increases the company 's financial performance. Some literature studies think that there is no relevance between company’s social obligation and its financial obligation or the relationship is nonlinear.

With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.

Friedman (2007) further argues that socially responsible firms will be at a competitive disadvantage due to the added expense incurred by CSR activities. Counter to this Smith (2002) with the evidences drawn from the case of Alfred Sloan’s decision proves that CSR doesn’t bring the competitive disadvantage with it. He argues that, firms that have good SCR record in public will be given better brand image and the investors will show more trust in such companies. Hence even though the companies initially lose their part of profit o CSR, they will after a period of time, attract more and more investors and broaden their consumer base which improves both the investment and gives advantage of efficiency due to large scale of operation.

CSR AS A WAY TO CREATE BETTER BRAND IMAGE AND GAIN POSITIVE ATTITUDES REGARDing BRANDs (Ghosh,ghosh,das,2013)

First of all, the company will establish a better reputation that is essential in order to access financial recourses and to get permit by government (Hamman, 2003, p23). A positive relationship between Corporate Responsibility index and corporate reputation is illustrated by Lewellyn (2005). In addition, the high reputation of organization will attract highly qualified skilled employee to work for the company (Hamman, 2003). Moreover, according to the result of CSR Europe’s 2000 study of consumer attitudes toward CSR in 12 countries, Grills &Spring (2001) confirm that one fifth of consumers prefer to but products which are responsible for socially and environmentally. Secondly, successful use of CSR can result in long-term stability (Lewellyn, 2005). According to Lewellyn’s (2005) opinion, companies that have a visible approach to corporate responsibility are

The aim of this study is to examine the effect of perceptions towards CSR activities on brand image from consumers and employees perspective. Five objectives are undertaken so as to accomplish the aim.

The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR), Corporate Social Performance and Corporate Financial Performance, some questions arise: do consumers understand the efforts made by businesses regarding their social and ethical campaigns? And if so, are consumers willing to pay a higher price for the products and services resulting from these social and ethical campaigns? Are consumers loyal

Overtime,stakeholder demands for corporate social and environmental responsibility have been greatly increasing."According to Girod and Michael (2003,cited in Jones etal,2007 ) CSR is ‘a key tool to create, develop and sustain differentiated brand names".

Agunis, glovas (2012), Paper entitled “what we know and don‟t know about corporate social responsibility: A review and research agenda” in Journal of management, based on 588 journal articles and 102 books. The study provided a framework of CSR actions which affects external as well as internal stakeholders and outcomes of such actions. The paper also enhanced the knowledge regarding levels, forms of CSR; need to understand CSR with outcomes etc. further the researcher also suggested a framework of research design, data analysis and measurement for future research of CSR.

Corporate Social Responsibility has been popular strategy among companies. Numerous companies release CSR report and variety of studies have been conducted on different aspect of CSR. Although many researches have been conducted, there are some controversy about concept and effectiveness of CSR. According to the recent study, CSR reports are significantly related to short and long-term measurement of financial performance (Orhan Akisik • Graham Gal, 2014) and M. Tsoutsoura’s date (Tsoutsoura, 2004) indicates that the sings of the relation between CSR and financial performance were positive. In addition, CSR influences