The Impact Of Customer Relationship Management On Customer Retention

9371 WordsJul 25, 201538 Pages
THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION IN BANKS A Thesis Submitted to the Superior University In Partial Fulfillment of the Requirements for the Degree of Bachelors in Business Administration Submitted by Usman Hassan Rahmani BBA- 7145 SUPERIOR UNIVERSITY LAHORE DECLARATION OF ORIGINALITY I hereby declare that this project is entirely my own work and that any additional sources of information have been duly cited. I hereby declare that any Internet sources published or unpublished works from which I have quoted or draw references fully in the text and in the content list. I understand that failure to do this will result in failure of this project due to plagiarism. I understand I may be called for viva and if so must attend. I acknowledge that this is my responsibility to check whether I am required to attend and that I will be available during the viva periods. Signed………………………………………… Date……………………………………………. Name of Supervisor Prof. khansa Irem Acknowledgment: I must offer my thanks to Allah Almighty by whose blessings I have been able to complete my thesis report on” Effect of Integrating marketing Communications to build brand equity” I also offer my thanks to honorable Rector Prof. Ch. Abdul Rehman for providing me a chance to work on thesis. I also offer my thanks to Miss khansa irem for her valuable guidance and contribution in making my report meaningful and useful.
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