The Impact Of Digital Media On Business And Society

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

“Over the last two decades, our view of mass media communication in modern society has been extensively reconfigured by the “new media” applications stemming from the rollout of digital technologies. In so many different ways, the digital media has come to be seen as the definitive technology of our times. The powerful combination of mechanical calculation, electronics, binary code and human language system touches us in almost every aspect of life” (Athique, 2013). Media in general plays the main role in our lives as a main source of any kind of information. As long as times are changing the ways of learning, reading and sourcing information are changing as well. From the 19th and particularly from the Web 2.0 (starting from the year 2000) the main role of sourcing started occupied by digital media. The term ‘Web 2.0’ came into use after 2004 conference. Web 2.0 suggest second generation of technologies and represent ideas of participation and interactivity, the sharing of data, content, and platforms, encouragement of innovation through such sharing and networking, with software (Gorman and McLean,2009). Examples include blogging, podcasting, forums, wikis and various open source initiatives.At the beginning the main ways of ‘informing’ and learning were only available through publishing media (books, newspapers, journals), later on, radio (1895), (Briggs, 2011), have been added to these sources, then television (1925), (Bellis, 2015), and finally internet

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Technology is growing rapidly since the early 90’s and a lot has changed in the marketing sector on how businesses operate. The internet has made it possible for businesses to market their products and services through digital channels. According to Smallwood, (2016). “The way people connect, communicate, and share information online has evolved in ways unimaginable just a generation ago, yet from a marketer 's perspective the biggest change may be in the amount of information suddenly available.” Through digital media consumers are able to associate themselves with the products and services that are rendered. The three organizations I have seen advertised; that have specifically focused on digital media to market its products and or services are, Southwest Airline, John Foy & Associates, and the Coca-Cola Company.

In the article, “The State of Social Media,” Martin looks toward the future of so¬cial media and discusses the ample possibilities and potential pitfalls (2015). Social media marketers need to be aware that they are not misleading consumers. Users do not like when they cannot distinguish between ads and content. Misleading ads could backfire on the marketer. Social media sites will need to tackle the challenge of making advertisers happy and keeping their number of users growing. (Martin, 2015). “Mobile will continue to grow at alarming rates and will drive how users consume media. Social will open the door to additional ad opportunities on mobile, and budgets will shift accordingly” (Martin, 2015, p. 23)

Social Media is a forum that is heavily influenced by consumers and has become a very poplar way of doing business and expanding it and making people aware of your business. According to Oxford Dictionary social media is “Websites and applications that enable users to create and share content or to participate in social networking.” (Oxford Dictionary, 2015)

In recent years the world has witnessed the rapid acceleration of a new class of information technologies, commonly known as social media. Social media supports interpersonal communication and collaboration through the use of internet-based platforms. Facebook, LinkedIn, Twitter, and Instagram are some of the well-known sites that are used by hundreds of millions of people. Although only 18 percent of managers believe that social media is important for their business today, more than 63 percent assert that they will be important for business within three years (Kiron et al. 2012). The economic impact of social media on business could exceed $1 trillion, most of which is gained from more efficient communication and collaboration within and across organizations (Chui et al. 2012). Many managerial challenges associated with applications of social media are consistent with those long recognized by the IS discipline (Kane et al. 2010). These new tools also provide users, managers, and developers with capabilities that allow them to act and interact with each other in ways that were difficult or were impossible to do in earlier online or offline settings. These novel capabilities may undermine or violate the assumptions of established theory, potentially requiring researchers to adapt theories for application to social media settings or possibly develop new ones (Majchrzak 2009).

3. Generates revenue: Digital media will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your company reputation will go viral as expected, further opening new doors of opportunities for attaining business

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.