The Impact Of Hot Topic On Consumers And American Pop Culture

But what they all have in common is that the target market is usually tweens, teens, and young adults. But realistically, older adults are seen shopping for themselves in such stores such as my company which makes the target market range vary even more. For example they would walk into the A.E. store at Queens Center Mall and observe not only tweens and teens buying the latest shirts and jeans, but also watch adults usually the parents of customers also buy the brand to show that they too can be young and "hip". They mean most teenagers like to purchase accessories such as belts and hand ties with the AE. eagle on it, but most adults would rather purchase the shirts and jeans because it is what they are mostly interested in. Even though few young adults do find the accessories interesting the target market for the accessories from tweens to adults. A.E concept is to simply sell the latest design in clothing usually season coordinated and earn revenue from kids all the way to

Popular culture is consumed through interaction in the social media that includes television programs, movie theaters and virtual social networks. From the media, interests lie in the political developments and discussion concerning governance. These media satisfy appetite for political information while guiding an understanding on the national issues and choices made.

In past and recent reports experts tell us that this is accurate and they rely heavily upon trendsetters to popularize new brands for them so that they are successful because often times this can either make or break a company. Now a days marketers are using crafty strategies to win over the hearts of young kids. In today’s youth the age group that market consists of includes kids which are age 6-9 years old, tweens which are 10-13 years old, and teens that are 14-18 years old. For example The

Hot Topic was founded in 1989 in Westminster, California as a store specializing in accessories. In 1990, they added rock tees which at the time could only be found in catalogs, small record shops and at concerts (Hot Topic, 2006). By 1994, their assortment of merchandise was 50% apparel and 50% accessories. Hot Topic evolved into a retailer geared towards customers "who are passionate about rock music, pop culture, and music-inspired fashion" (Hot Topic, 2006). Hot Topic operates 748 stores in 50 states and Puerto Rico and was named one of Fortune Magazines best 100 companies to work for in 2006 (Hot Topic, 2006). This organization shows how a specialty retailer that targets young consumers can

Teens are the most targeted by marketers because they are the age group that is mostly on their phones and online. The impact of today’s advertisement in the media and magazines is that life is perfect. Celebrities and persons of interest are portrayed as ideal people that many should want to be. Adolescents are heavily influenced by advertisement and their messages they send. sSxuality and body image has always been advertised, however, in today’s society it is increasing every day. For girls, perfect hair, perfect body, accessories, and trendy clothes are consistently marketed. As girls aspire to be like their favorite celebrities, they may do whatever is necessary to reach what they think is perfection. Their desire to get the have a great

There are many ways that businesses target people in America. One of these is by inviting them to parties or other such social events. An example of this is in Hade’s writing, “In many American cities, girls can attend “Samantha’s Ice Cream Social”” (565). This is a great way to advertise. The reason for this is because it helps to get youth, especially girls, interested in certain products, with the hopes of eventually buying something. This is such a great way to sell and target young Americans that most companies now do it. Schlosser says, “children 's clubs have for years been considered an effective means of targeting ads and collecting demographic information” (522). What Schlosser means by this, is that by getting kids into themed social events where they are engaging with their peers, kids become engrossed by that product or theme. This product, such as an American Girl doll will undoubtedly become popular. Therefore the company that owns this doll will be sought-after and profiting while the child will feel ‘cool’ with their peers and delighted. This helps us understand why “Samantha’s Ice Cream Socials” (565) are such an excellent means of selling merchandise to kids and their parents.

In The Cool Kids, Waldman shares common interests with her audience concerning the ideas of cool. The audience that Waldman addresses is adults around there 20’s and is interested in popular culture. Waldman first begins her article with her own experience of what was considered cool throughout middle school. She utilizes examples of different television series that were once considered cool, as well as different fashion trends that only cool kids wore throughout those years. Through her own experience, Waldman is able to draw a connection to her audience as her audience has most likely experienced scenarios that were similar. Since her audience is people who are concerned about the current events regarding popular culture, it is guaranteed that they have all gone through the struggle of trying to keep up with popular culture, whether it is trying to keep up with the latest television

With our main objective in mind, we have proposed an Integrated Marketing Campaign that is geared towards our target market of young adults. By choosing alternate forms of media that appeal more to our younger target market, we can place Macy’s in these customers’ evoked set. For example, we plan to use media outlets such as social media websites, television, magazines

Teenagers all across the country contain a fascination in determining who they are especially when shown through fashion. This passion to show who one is, is not racist or ableist, it's just an emotion that many teenagers face while learning who they are. From this passion they style their ideas and clothing choices off the magazines and stores they constantly see. From back to school sales to black friday shopping, advertisements that are posted influence what teenagers spend their money on. One of the most prominent teenager stores would be American Eagle. American Eagle might be a worldwide organization, having clothes on teenagers in every corner of the globe, yet its representation

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

Hot Topic and Kohl’s have completely different vibes when you walk into their stores. Hot Topic plays rock music and they gear their audience towards teens and young adults. Kohl’s is for everyone. Kids to little old ladies can shop at Kohl’s for merchandise. Kohl’s plays music that is popular at the time, so you will listen to Today’s Hits while you are

The website I chose to analyse is the ‘Culture Kings’ official website. The store itself can only be found in Australia, but still is known worldwide for its ‘Famous Street Wear’. Culture kings ships their products internationally, therefore this helps get the culture kings name around. It is a very modern fashioned store, and on the ‘Culture Kings’ website, new apparel and other products is advertised. Famous celebrities often visit the ‘Culture Kings’ store, when they come to Australia. For example, Snoop Dogg, Real Madrid etc. The target audience is of both genders, male and female, generally around 15 years and on because ‘Culture Kings’ sell items that would usually fit on adults. ‘Culture Kings’ also sells items for toddlers and babies as seen along the menu bar in fig.1. ‘Culture Kings’ also host a barbershop in every one of their stores. Although ‘Culture Kings’ is famous for its street wear and its attraction for celebrities, they also host a fine DJ at every store.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

What pops into your mind first when you think of popular culture in today’s day and age? The latest dirt on celebrities or the latest iPhone release? The latest controversial issue or the latest iTunes hit? Regardless, pop culture encompasses all four of these concepts and many more, which consume the world we live in each and every day. Think about education. At first thought, your mind may not make the connection between the newest Taylor Swift song and the highest ACT score, but the linkage between the two becomes undeniable when you dive deeper. Ponder this: each day millions of kids walk into school buildings across the United States, each of them glued to a little slice of pop culture, a.k.a. their phone. And each day these millions

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).