The Impact Of Internet Marketing On Business Progress Essay

The internet provides users with an increased possibility to develop their businesses and properties, but in order to do so, it is imperative for traffic on the website to be increased. Without this traffic, the business could easily perish.

One of the most commonly asked questions is, "Will the Net help me sell more product?" The answer is yes, but in ways you might not expect. The Internet is a communication "tool" first, not and advertisement medium. Unlike print or broadcasting media, the Internet is interactive; and unlike the telephone, it is both visual and content rich. A Web site is an excellent way to reduce costs, improve customer service, disseminate information and even sell to your market.

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

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There are a lot of benefits the customers enjoy when they do their shopping online, such as:

Another positive aspect, that business and government sectors are using the internet communication service. This service have allowed business to work and invest via internet networking .For instance, currently many business companies are sold or advertise their products using networking technology to contact their costumers or other commercial sectors . This is because of the consideration that the time and the cost could be less . In fact the communication network is the main factor of any successful business in today world market . According to ONS: The internet purchases by businesses rose 64.6 per cent, from £37.9 billion in 2003 to £62.4 billion in 2004.(the office for National Statistics ).

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Internet marketing sееks to аcсоmрlіsh basіс gоаls, suсh as рrоmotіng a соmраny 's mеssagе, рroduсts or sеrviсеs․ In ordеr to achіеvе thesе goаls, a mаrkеter must rеsеarсh the targеt аudіеnсe, as well аs, thе nееds and wаnts of роtеntial сustоmеrs․ Тhis аllows a mаrkеtеr to effесtіvе рrоmоtе thеsе goоds and servісеs․ Тhis аrtісle ехрands on thеsе bаsiс сonсeрts․

As the construction industry globalises and regional boundaries become less relevant, the survival of a construction firm will increasingly be determined by its ability to create and sustain a strong internet marketing strategy. The majority of the companies operating in the market are small and locally based. In 1998, the Construction Task Force reported that the industry was suffering from low levels of productivity and re-investment, but in subsequent years, marked by historically low interest rates, growth has greatly improved. The UK construction and engineering market reached a value of £19.3 billion in 2002, giving an overall growth of 0.6% since 1998,

Completing this dissertation has proven to be a very challenging endeavor, and it certainly would have been a whole lot more difficult to accomplish without the help of many important persons. First of all, my dissertation supervisor, Shannon-Little, Paul A, has provided valuable guidance and direction along my research and writing path. I would like to express my sincere appreciation and thanks to him for his support, patience and encouragement.

As we all know the expanding reliance on IT has prompted change the entire business system and work transform the world over it has get to be clear to grow new programming, applications, sites and web advertising methodology to catch the

Business has thived on the internet, internet business are able to reach a wider market [2]"Through the internet, a business of any size can compete in the global marketplace. In fact, on the internet, the size of an organization's operation makes little difference because the internet is an open environment. " because anyone has access to the internet businesses can reach anyone also giving the customer a wider choice of products.

Before you start driving traffic and generating leads you want a place to store your leads in order to build your list which is your

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;