The Impact Of Macro And Competitive Business Environments

956 Words4 Pages
Owning a business, or managing, within a business, can be a challenging process and ultimately effect the success, failure and bottom line. There are many external forces, or environments, that influence decisions that are ultimately made by Board of Directors, executives, supervisors and management teams. This can have an economic effect locally or ultimately have a global reach. Today’s focus is on the differences between the macro and competitive business environments (Jones et al., 2006). Microenvironment A macro business environment is inclusive all elements, that are out of the business’ control, that has direct and relative influence on strategic planning and goals. The microenvironment, includes current and any changes in local, state, federal and international laws and regulations. Laws and regulations literally dictate how a business regardless, of its sector, the guidelines of its operations. The state of the economy, consumer market and spending trends are also a major factor in the macro environment equation. The purchasing power, of the consumer, is vital for any business sector to succeed. In today’s technology driven society, it is utmost importance, that a business is, within the established perimeters of technology for their industry, or on the cusp of the cutting edge of technology. If a business has effective and efficient technology, across the board, in force, it can potentially cut costs and drive consumers to them. A business’ demographics
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