The Impact Of Marketing On The Development And Launch Of Our Product `` Rainbow ``

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. (Kotler & Armstrong, 2012)

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

According to the calculations based on these assumptions and data, even if the product quality is below the expectations, minimum business requirements can be achieved. So, financially it is a profitable product and TruEarth should launch it.

Wilkinson wanted to satisfy customers with their needs met by the Wilkinson range of products. A marketing campaign was launched which focused on a range of promotional tactics, designed to appeal to university students. Wilkinson attended fresher’s fairs and gave out free goody bags with sample products directly to students. Direct mail flyers were sent to homes and student halls prior to students arriving. Advertisements with a fun theme for example, an advert showing frying pans as tennis racquets, offering discounts of 15% with first purchase using the online store. They were given gift vouchers and free wall planners. The challenge was to get students into Wilkinson stores. The opportunity was to capture a new customer group at an early stage and provide essential items all

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals. (Kotler, Keller, ‘05)

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Built on the rapid growth of globalization, more and more competitors are emerging in the market. In order to keep pace with the change of environment, new product development (NPD) has been identified as one of the most important activities of business enterprises for a long time. (Lee & Souder, 2010; Abdul &Abd, 2014) From the perspective of companies, product development is an essential element to accelerate the economy increased. It also a key factor to obtain and expand the market shares. (Chandra. & Neelankavil, 2008; Elliot, & Nakata, 2013)The majority of managers considered that new product development is an imperative point to creative competitive advantages，maintain the existing customers and fascinate new customers. Different markets can bring much more profits to companies. (Yeh, T.et al, 2014) The success factors of new product development practice are very complex, including the proficiency of technology and markets (Hooyer et al, 2010) such innovative product development proficiency lead companies new product to be successful. The proficiency of technology skills is linked to product design and test. They also concern about the creativity，which can contribute to launch the new product is exceeded all the competitors. Proficiency of markets are consists of market analysis, market activities and customer demand. (Lee, K. &Wong, 2010; Li&Huang, 2012;) The link of the technology and markets is companies launch new products successful

Marketing is one of the most very important roles of an organisation. It is used to get the business, product or its service out into the market and to be recognised for potential customers to see. Marketing is the management process for identifying anticipating, satisfying and anticipating customer requirements profitably (CIM definition). For a service or product to be successful, in some way be some sort of value to the customer. For example a new washing machine that uses less water and less electric, which would be a great value to the customers. According to www.investopedia.com they’re definition is, the activities of a company associated with selling and buying a service or product. It includes advertising, selling and delivering products to customers. People that work in marketing departments of businesses try to get the attention of target audiences by using packaging design, slogans, celebrity endorsements, general media exposure and celebrity endorsements. The four 'Ps ' of marketing are product, price, place and promotion. Many people believe that marketing is just about advertising or sales. However marketing is everything a company does to gain customers and keeping a relationship with them. Even the very small tasks like writing a letter to say thank you, returning calls quickly and meeting with a past client for coffee can be thought of marketing. The goal of

This is the concept of the product that might facilitate the cleaning of offices and houses. By observation of time, Group thinking is to develop this idea into actual product.