In my current degree I have found the Marketing module most interesting, it explores the role of marketing in current economic trend and how it could be a crucial factor in regard of consumer spending. Developing plans and strategies for marketing has been more challenging than ever, I find the social media marketing particularly interesting as people spend many hours on social media platform; the mechanics involved can provide a in depth explanation as to the consumer culture and spending trend. In a free economy resources are allocated by the interaction of demand and supply, marketing activities provide the framework and mechanisms for this interaction activity; it also serves an essential function in an economic system. (Frederick, …show more content…
Hence if I were to investigate this topic further I would focus my research in this aspect and my principal research question will be “How social media and digital marketing reformed the culture of traditional marketing?” There are limited paper who has investigate to the same or similar purpose, for instance the work of Vinerean in 2013 has explored the effects of social media marketing instead of how the norm of social media marketing reforms the culture of the marketing industry. (Vinerean, 2013) As to a more similar research paper, Bashar in 2012 has provided a more identical approach, but again, it focuses on the aspect of using marketing as the tool and medium for stimulating sales, and whether social media is an effective way to promote a product and services, which differs from the research question I mentioned above. (Bashar, 2012) Moreover, many researches and investigations in this field are done decades ago, for example the work by Frederick in 1992, Harrison-Walker in 2002 and Henderson in 1984; which may suggest the data used may already be out of trend and not valid to apply on todays’ market structure. Also social media was not as popular back then; therefore these papers have very limited exploration between marketing and social media platforms such as Facebook, Twitter and Instagram. (Moore, 2007)
A key to a valid and reliable research includes various sources and forms of data. As to research more in depth
Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,
The story The Sniper takes place during the civil war in Dublin, where a single sniper waits on a roof top to eliminate any threat from the oposing forces. This story is very tense right from the begining as soon as he noticed the enemys watching him and a bullet comes close to hitting him. This story's opening is one that catches your attention and gets you really focussed on the story. The Most Dangerous Game on the other hand starts out with a reputed hunter falls off the yacht he was on and ends up on an unfamiliar island. In which he finds General Zaroff only then does the good part of the story begin, yes the start of this story was a bit
Marketing is the action or business of promoting a product or service. Marketing through social media is posting an ad or statement about the product in hopes of receiving more buyers. The seller is not is not the only person that can market a product, there is also a such as Free marketing, this is when a person of higher social status wears promotes your product for free. An example of that would be if a well known basketball or football player is seen drinking Gatorade before a pick-up game in his or her home town, by that person being seen with that product it draws attention to that brand from that person’s fans. Social media marketing is a bigger and broader way of receiving free marketing. Some local stores can get global recognition because social media connects all around the world. Social media marketing has become such a big thing that Exhibitor magazine did a survey in 2014 on Social Media Marketing. This survey was taken to determine how exhibit and event marketers used social media to improve the sales of their product. According to the survey released by the company , social media as a marketing tool has exploded over the past four years(Exhibitormediapost). The percentage of companies using social media as an exhibit-marketing implement has more than doubled, from 31 percent in 2010 to 80 percent in 2014(E
Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and
In 1968, in a cemetery about 30 miles north of downtown Pittsburgh, a movie that would change cinematic history forever was being created. George Romero’s classic film Night of the Living Dead, was being filmed. Up until 1968, the word “zombie” had a completely different meaning than it does today. George A. Romero created the horror movie antagonist that many audiences know and fear. The Pre-Romero zombie has many notable differences from the modern zombie. Most notably, it is alive and simply under a voodoo curse. These zombies did not crave flesh or brains, and there were no large-scale outbreaks. Night of the Living Dead changed this all, and paved the way for the zombie to evolve into what it is today.
The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and
The marketing channel has multiplied during the past few years due to digital boom. The advent of social media has ushered in a new age of marketing. In fact, the use of social media in business is no longer considered cutting edge—it's standard. (The New Age of Marketing, 2017). However, this does not necessarily mean that the traditional channels of marketing have become redundant.
Paradox and personification are two literary devices often used in literature. These literary devices help poets convey certain meaning through their writing. This essay analyses the poems “The Hollow Men” by T.S. Elliot and “Death Be Not Proud” by John Donne. These two poems were chosen because of their use of literary devices and the manner in which they were able to communicate a deeper meaning. The essay analyses the poems by examining their use of paradox and personification as well how the devices impact the poem.
We would like to express our deepest gratitude and thanks to our professor Mr. Roman S. Asiño for his patience and
Social media affects people’s daily lives. Think about how social media has affected your life. Many people that interact with technology do not realize how much Facebook and Twitter have affected their own lives, so they surely do not realize how much it has affected a business’s marketing structure. Bill Bowerman, once a head coach at the University of Oregon, and Phil Knight, a long distance runner once at the University of Oregon, paired up to start making athletic shoes. They first started working with a company named Blue Ribbon Sports then they paired up and their ideas and hard work resulted into the company Nike in 1971 (Nike). Nike has grown into a popular brand for athletes. Their marketing tactics heavily focus on athletes and
Marketing is derived by which a product/service originate, priced, promoted and placed/distributed to people who consume them. It involves lots of preparations, developments, organizing and decision making for all the four P(s) of marketing. People’s general misconception of the term ‘marketing’ is that it is an artistic field whereby the role of marketers is to be creative, innovative and thus cook up impressive actions and put their ideas
We live in a world where advancements in technology are constantly changing, people are connected to each other almost every waking minute of the day, and our social lives are of the upmost importance. We can look throughout history and see how big business has always found its way into the next great technological advancement, and now is no exception. The sudden burst of social media websites onto the scene has created an avenue for business to target specific and large amounts of people. This literature review will discuss just how companies have altered their marketing ways to keep up with the times in an every growing industry where the competition level is set exceedingly high. It will then narrow down to how different marketing
Research is important in our society since it contributes to the development of the world we live in through the application of theory. Research allows us to investigate, experiment, develop, support and explore previous facts and work of new and existing theories. The research and the investigation of topics should be significant, relevant, and of interest to those working and studying in the field. A systematic approach using a research method that provides accurate, reliable, and selective critical use of data is necessary for conducting a good research. A good research supports or challenges existing theory.
The Collection of data is another factor which contributes to the research question it gives light to the question and ask the following question, “is