The Impact Of Media On Society

Everyday we see many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade people’s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of people’s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to be “masculine” while females are shown to be “feminine”. Transgenders are viewed in many negative ways and they are stereotyped. Gender stereotypes are expressed more in mass media because it reaches large audiences. The media can influence people to think that what they see is reality. Most of the time the media shows men to be more dominant than woman. This is a way the media influences people to be someone they aren’t.

Throughout the years the use of technology has increased, and expanded. Mass media plays a vital role in society. Mass media can be defined as any means of communication, to an extremely large group of people. Technological advancements have been extremely beneficial for prior generations, the generation we now live in, and will be for the future generations to come. Such as, providing news for the world to hear, entertainment, and much more. Some examples of media would be television, films, newspapers, and the Internet. Unfortunately along with benefits, there are disadvantages concerning gender discrimination, and sexism. Such as, women feelings forced and obligated to stay at home with their children instead of working, and the representation of beauty involving both men and women. Examples of how the media can accomplish this would be through the use of advertisements, movies, magazines, and the radio. The media has an enormous effect on people within society today.

Women around the world face overwhelming oppressions in their daily lives. That is not news to anyone and these oppressions have occurred for so much of history, that it is often times overlooked by the mass majority; even the younger generations of women do not know the types of oppressions that they will soon have to face. To combat this, FCKH8.com, a well known organization that sells t-shirts and other merchandise with witty anti-racism, anti-homophobic, and pro-feminist catchphrases on them, created the video, “Potty-Mouthed Princesses Drop F-Bombs for Feminism”. As the title implies, the video contains little girls, ages six through eleven, aggressively yelling “FUCK,” towards the camera while rattling off facts and statistics about some of the oppressions women face because of their gender. The comment section of this video is erratic; the viewers often have conflicting views about the meaning of the video as well as whether or not it was successful in its purpose. One thing is for sure, the video makes an impact by using several rhetorical devices including word choice, pathos and logos; all which separate it from other pro-feminism videos that exist.

“The media 's the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that 's power. Because they control the minds of the [people]” (Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individual’s decisions. They can control the individual in making their decisions that could affect people’s lives worldwide; it also has the ability to control their decisions that could affect the individual’s life. You might be thinking “But why should we care about this topic? This doesn’t seem really important to us” well it’s important because we all can relate to this as everyone has been influenced by society at least once in their lifetime. Just ask yourself this. Have you ever simulated a role model that you had by just copying the actions that they do just because you wanted to be just like them? Have you picked up habits from society that is around you like family or peers that has affected you in your life? Have you ever maybe tried something you found from your family members or from the Internet to get your personal needs? If you answered yes to any of these questions, you are involved in this conversation. But there’s a problem. There’s an argument going on about this topic. The controversy of this topic

Mass media is perhaps the most powerful tool in the world for creating, changing or perpetuating society’s ideas about an issue or group of people. It works both blatantly and subconsciously by deciding which issues are important, how to frame those issues, who to show as affected by them, and, increasingly, providing personal commentaries on the matters at hand. Because the majority of media outlets are owned by corporations dominated by white heterosexual men, many minorities are portrayed in ways that perpetuate negative stereotypes – if they are portrayed at all. Even though men have made great strides in regards to power, but with the black male they continue to experience both misrepresentation and underrepresentation in the modern

Media presents us with many types of negative messages. Mass media tells us how we should look and behave in society. Adds in the media sell more than product they are selling an image. Violence is persuasive and now a troubling aspect of the new world. Media shows us that women need to have the newest trends and ultra-thin bodies to be considered beautiful in society. It tells us that the most important thing is our image. Jean Kilbourne talks about how the image of woman has changed so much over the last twenty years. Woman’s bodies haven’t changed what changed is the ideal body. Media creates a climate where there is a wide spread of violence against woman. Ads don’t always directly promote violence but when they turn a human into an

Media. What is it? How does it affect us? Why does it change us? Lots of people think that the media of ours is a significant element in just who we're. Some people believe that it can alter an individual throughout the lifetime of theirs. Through the years the press has experienced a severe impact on modern society, an influence consequently astounding we do not detect its existence sometimes. The media is essential to our civilization; we're many in the middle of the media. Every & each day a lot of peoples connect to media of many methods. Media is frequently described as signifying a channel of communication. We to be a modern society soak up press coming from a multitude of forms, including the internet, billboards, newspapers, magazines, radio, and television.

"Media Violence - American children and adolescents are exposed to increasing amounts of media violence, especially in television, movies, video games, and youth-oriented music. By 18, the average young person will have viewed 200,000 acts of violence on television" (http: //www.karisable.com/crssmv.htm)

Media is a tool that has been seen to control much of the world. More specifically it has the power to make people second guess themselves. Many images on today’s media are affecting the way people think. There seems to be an unrealistic body image the media presents, which affects the viewing public greatly.

"It occurred to me I was approaching the project in the wrong way. The only way to tell the story was as a black comedy, or better, a nightmare comedy, where the things you laugh at most are really the heart of the paradoxical postures that make a nuclear war possible” –Stanley Kubrick (Phillips, 97)

Can you believe that 600 million more people own a smartphone in comparison to those who own a toothbrush? Apparently, media plays an important role in today’s society, from the shows we watch in several different technologies (laptops, smartphones, television, etc.), the music we listen on the radio, and to the magazines we read. Let say most people have goals and expectations for their future. They set specific requirements, they work hard, and hope for the best. However, individuals happen to set their goals based on media and advertisement that approaches to the world. They become more materialistic and put first the perception of their image. Social media has changed drastically, including how people tend to rely on it and it keeps affecting them by shifting the way they act, dress, and think. It has showed the audience how much capability advertisement has on us, how meaningful first impressions are, and they tell us how you can live the finest life.

These ideologies are so prevalent in recent society that they have swayed the minds of those who were not interested enough to take a side on an issue, and this has caused a large increase in the amount of people who still believe in unlikely conspiracies or hoaxes. This has caused a large uproar and scepticism of the government, and with more evidence proving the governments secrecy, and conspiracy theories coming true, the citizens of countries are getting more paranoid of their own country and others around the world.

In todays world, media has become necessity to us almost as mush as food and clothing. We are constantly exposed to media throughout TV shows, news, advertisement, the music industry and film industry. The mass media in our days not only has the purpose of information exchange and entertainment, but also according to media communication theorist McLuhan, it shapes the publics opinion , behavior and beliefes. (krytyka.org,2011) Media has a vital role in building up and teaching us about our society, because we tend to sort our knowledge about the world by symplyfing already received information . The media is a reflection of society and reflects the norms and morals a culture tends to follow. We learn what is expected form our gender

The media doesn’t just show us the news and what is going on in the world. It shows us exactly what they want us to see, hear, feel and believe. Therefore we need to be aware that our own lives are not tainted in a negative way through this communication between ourselves and an industry trying to diminish our sense of individuality and shape us into what they themselves want. My research delves into the in-depth processes in which messages are delivered to our eyes and ears, through the news, newspapers, magazines and radio in what the effects of the conglomeration of these corporations has on us as a society and especially on children’s innocent minds. With the introduction of new improved technology, our society has expanded radically, and so has our use of communication and the way we communicate (Crothers, 2007). The media and the use of this technology plays a significant educational role throughout society as we adapt to new ways of learning through the new instruments made available for us. Our culture and the society in which we live, evolves together through these new enhancements and opportunities that technology and the media has allowed as well as our understandings of reality (Crothers, 2007). Over the last few generations the growth of the media and the improvement in technologies has radically changed the way we live and how we live. Text based literacies such as newspapers, books and magazines were what catered our society’s information across the world,

It has become common knowledge that in the last twenty years, the newspaper industry has undergone a huge transformation. Once considered the primary and best way for communities to transmit and receive world-wide information, the business of printed news has taken suffered some major setbacks. With the advent of the Internet age and the advancement of technology, printed news sources and publishing companies have needed to redesign their business models and reform certain aspects of their companies. In today’s day and age, publishing companies are being forced to redesign the way they market to customers and to incorporate the inclusion of digital sources in doing business.