The Impact Of Media On The Media

According to Sociologist Craig Calhoun, socialization is “the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members”(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not only guide children to understand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media.

However, in today 's world, the influences these institutions have seem to be declining as our changing society adapts to a more technological age. The growth of the mass media has had a significant impact on the lives of everyone, with specifically television becoming an enormously powerful medium. In society today the television set, which is so prominent in so many households, is not only a means of entertainment, but is also an important source of information. With recent research indicating that, on average, children spend 3.3 hours a day in front of the television (B.A.R.B., 1987), it seems inevitable that, as a learning source, it has an important role in helping the 'vulnerable and impressionable ' minds of children to develop certain social roles and behaviour traits. Television presents to its attentive audience a certain image of the world, providing a framework for what is acceptable and what is unacceptable in society, and also sends out implicit and explicit messages of what the world is like. In its portrayal of 'normal ' life, it reflects many important social roles, one of the most important and pervasive of these being 'gender '. Television has the potential to teach children about how men and women act in society, and to mould their views of what is expected of them in society as either a man or a woman.”

The media plays a huge role in today's society. People today are heavily dependent on the media for communication, entertainment, to seek information, and to stay connected. Such media includes advertisements, films, and T.V shows. The previously mentioned forms of media, can easily create social norms. For instance, gender roles are constantly shaped and influenced by the media. However, the media is producing a confusing reality of how gender roles should be perceived.

Of the many influences on how we view men and women, media are the most pervasive and one of the most powerful. Woven throughout our daily lives, media insinuate their messages into our consciousness at every turn. All forms of media communicate images of the sexes, many of which

The twenty-first century has become a significant era, in which technological advancement has influenced people worldwide. Television shows and movies provide highly idolized characters, but creates unrealistic and falsified interpretation of what it mean to be a specific gender. As a result, it can be seen that today’s modern western pop cultural, has become globalized into an industry of gender roles in which has transformed mainstream television, commercial ads, movies and toys. Stereotypical traits have been assigned to each gender and has become a significant problematic concern among adults in raising children. With the significant rise for entertainment in mainstream filmography and media presentations, it can be seen how western societies have reconstructed human perception on idealized stereotypical gender roles, and how it effects the younger audiences. Media plays a key factor in defining and influencing gender role stereotypes and this could be seen within Disney movies with the use of characterization, television and as well as though toys.

To explore the various ways in which the media contributes to gender identity formation. Specifically, I want you to explore the gender role messages that are “sent and received” through media.

Digital media continues to present men and women based on traditional stereotypes and that limits the society’s perception of the possibilities available to women. Typically, men are presented as adventurous, sexually aggressive, and powerful, as well as less concerned with family issues and human relationships (DeKeseredy & Schwartz

Media outlets have been used through the years as a way to communicate and maintain the world together. They were often seen as something positive because they were able to provide information from all around the world to a person’s home. Nowadays the media has evolved to become an important role in society. As cited by Parsons, Reichl, and Pedersen (2017), while the media is often used as personal enjoyment and diversion it had grown to be a way in which individuals explore and expand their curiosity on subjects such as personal enrichment, self-awareness, and sexuality. However, negativity has also come with this popular trend. Since a young age, individuals are exposed to different messages through the media. The media have become a way to promote and incite stereotypes that might influence people into believing they must behave or look a certain way in order to be accepted into society. By promoting certain stereotypes, the media have also found a way to reinforce and reproduce certain gender norms. For instance, the role-learning theory supports this idea by mentioning that the images the media portrays eventually become the ideas that will influence individuals’ development of beliefs and self-concepts (Andersen, 2015). In other words, the media have developed the power to influence how people believe they should behave and look. In brief, some of the media outlets that have had the greatest impact on influencing the perception of gender in society are television,

Nowadays the media plays an important role in society. Media outlets have been used through the years as a way to communicate and maintain the world together. They were often seen as something positive because they were able to provide information from all around the world to a person’s home. As cited by Parsons, Reichl, and Pedersen (2017), while the media is often used as personal enjoyment and diversion it had grown to be a way in which individuals explore and expand their curiosity on subjects such as personal enrichment, self-awareness, and sexuality. However, negativity has also come with this popular trend. Since a young age, individuals are exposed to different messages through the media. The media has become a way to promote and incite stereotypes that might influence people into believing they must behave or look a certain way in order to be accepted into society. By promoting certain stereotypes, the media has found a way to reinforce and reproduce certain gender norms. For instance, the role-learning theory supports this idea by mentioning that the images that the media portrays become the ideas as to how people develop their beliefs and self-concepts (Andersen, 2015). In other words, the media has developed the power to influence how people believe they should behave and look. In brief, some of the media outlets that have influenced the perception of gender in society are television, magazines, and Internet.

The mass media has been stereotyping genders and misleading the minds of children for ages. Children's books present a plethora of ideologies, beliefs, and values from the dominant culture, including gender ideologies. The social constructs that society has invented is being taught to children as they mindlessly watch a television show or read a book, not knowing the propaganda of what they are consuming. The gender inequality in children’s television shows and books teach the minds of young adolescent’s, societies impression of family gender roles, relationships and the different levels of importance with physical looks in men versus women. These reasons help highlight how children’s media is promoting gender inequality and distorting the minds of young children.

It’s pretty clear that the elections are much different than they used to be, and we can blame our easy access to media for that. The people learn everything they know about politics through things they see on television and the link they just shared on facebook. But is that even real, are they polluting our minds with unnecessary drama? Anything from magazines to the social media on our iphones help influence the opinions of voters, set the behavior of the candidates, and the public agenda.

Gender stereotyping in media has existed since the beginning of media itself. From newspaper ads to billboards to movies, men and women have been put in certain molds that have proven consistent over time. Gender stereotyping, however, is no longer relevant in today's society. In the 1950s, making women gentle mothers or secretaries and men strong builders or businessmen may have sold, but it is becoming more and more common for these stereotypes to be less than sufficient. In media, stereotypes are becoming more subtle, but are still there; it is not surprising that a war has been waged against these stereotypes and any perpetuators who seem insistent upon keeping them. Gender stereotypes are outdated and not relevant to today's society.

The impact of mass media on gender roles and expectations, particularly those of the female gender, is undeniable and immense. The dominating argument is of the negative impact that exposure to media has on the female, and society itself. The English Home Office under the Labor of Government, the coalition of Liberal Democrats and Conservatives, Scottish Equal Opportunities Committee, the Australian Senate, the Dutch Government and the American Psychological Association all concluded that girls are negatively affected by the contemporary sexualized culture (Duits and van Zoonen 2011:492). This subject has become increasingly popular and calls for great “moral concern and moral indignation,” (Wouters 2010:724, 726).

For a number of years there has been a significant impact by the media on the way that genders interpret themselves. There is a countless level of effort that the media puts in to ensure that people abide by the gender roles that they created. In turn there is societal pressure to keep girls and boys in the roles that are considered to be normal. The sense of what is normal for each gender gets interpreted by the programming that the media offers. The way that genders are shown on television and in media are increasingly becoming important in the way that the media business functions.

With the growth of technology, our use of media is greater than ever before. Without media, many of us would have difficulty accomplishing our daily and nightly routines. Society has become accustomed to using it for our education, work and relationships. But, we almost never stop and question about the impact that the media can have on younger viewers and our society? In this paper I will focus on the positive and negative roles that media has played on individuals and how mass media has influenced the criminal justice policy.