The Impact Of Media On The Media

Women around the world face overwhelming oppressions in their daily lives. That is not news to anyone and these oppressions have occurred for so much of history, that it is often times overlooked by the mass majority; even the younger generations of women do not know the types of oppressions that they will soon have to face. To combat this, FCKH8.com, a well known organization that sells t-shirts and other merchandise with witty anti-racism, anti-homophobic, and pro-feminist catchphrases on them, created the video, “Potty-Mouthed Princesses Drop F-Bombs for Feminism”. As the title implies, the video contains little girls, ages six through eleven, aggressively yelling “FUCK,” towards the camera while rattling off facts and statistics about some of the oppressions women face because of their gender. The comment section of this video is erratic; the viewers often have conflicting views about the meaning of the video as well as whether or not it was successful in its purpose. One thing is for sure, the video makes an impact by using several rhetorical devices including word choice, pathos and logos; all which separate it from other pro-feminism videos that exist.

History has changed. Ideas and standards have also changed. Back in the day, when the media or movies showed a hint or a dash of blood, the reaction of the average person was shock and disgust at the blood and gore shown. These scenes and clips shown have become more and more extreme over the years to the level of being hazardous to society. Even in the videogame industry, certain scenes that may have caused outrage and commotion fifteen years ago are now seen as childish and may even be considered as humorous. To put it candidly, most of the mass media has been used widely to its ability to influence and persuade, to glorify, and diabolize thoughts and actions of individuals. Yet people of this generation still spend a great percentage of

ut also to society as a whole to avoid corruption, bad examples, and to ideally prevent bias.

Malcolm X once said “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that is the power. Because they control the mind of the masses.” According to Study.com “Mass media consist of any means of communication intended to reach a general, public audience. Note that mass media is widely used to reference the entire public communications industry, including newspaper, magazines, flyers, billboards, automated telemarketing, radio broadcasts, television broadcast, internet articles, and social media posts.” (Dugger, Development of Mass Media) Mass media is in our everyday lives, and as Malcolm X said it has the power to make the innocent guilty and the guilty innocent. That’s how powerful our media is, and news reporters are fabricating the story and twisting headlines and creating their own story. Isn’t about time the news starts reporting the facts? The media is racially bias because they sugar coat Caucasian people and their actions, they over represent African-American crime rates, and they always find a way to justify a Caucasian police officer killing an unarmed African-American male.

The American culture of today is communicated through media. Media is the most powerful and influential force in the country. The media are powerful agents of socialization and they set the standard that majority follow. The power giving to American media has allowed them to be very effective using propaganda as strategy, the media tend to say they serve to relieve social conflicts into minimum. We clearly see that the media promote social conflicts by separating class. The image that media has created in the mind of masses has economical, psychological and sociological impact the masses. The intent of the media is to satisfy their own agenda, not to inform and entertain. They been very successful using this strategy, more of their agenda less of the masses interest. Richard Cohen once said “We are going to impose our agenda on the coverage by dealing with issues and subjects that we choose to deal with.”

On Tuesday, April 11th, 2017, Pepsi released one of the most controversial video advertisements the world has seen in recent years; it was watched nearly 1.6 billion times in 48 hours (Watercutter). The ad depicted supermodel and reality television star Kendall Jenner wiping off her makeup mid-photoshoot and joining a crowd of protesters, most of whom were minorities. Once in the crowd, she made her way to the front and handed one of the police officers circled around the protestors a can of Pepsi. Suddenly, the officer smiled and the audience broke out in cheer and support of Jenner’s apparently heroic and uniting move.

It’s pretty clear that the elections are much different than they used to be, and we can blame our easy access to media for that. The people learn everything they know about politics through things they see on television and the link they just shared on facebook. But is that even real, are they polluting our minds with unnecessary drama? Anything from magazines to the social media on our iphones help influence the opinions of voters, set the behavior of the candidates, and the public agenda.

As crime continues to remain as a universal problem, members of society are continually keen to know the status of crime on a regional and global level. The mass media not only acts as a vehicle for delivering information and to entertain (i.e., infotainment), but it is also the main public instrument for sourcing crime (Dowler, 2003). However, with the media now focusing more heavily on crimes they deem as newsworthy, it has become evident that this boundary between media as a source of information, and as a means to entertain has progressively blurred. As such, the media has a negative influence on the public’s perception of crime because it tends to report more on violent and rare crime whilst commonly showcasing Blacks and Latinos as perpetuators and Whites as victims of criminal activities (Edmiston, 2004; Bjornstrom et al., 2010) To corroborate this argument, this paper will utilize research to delve deep and uncover how and why the media, particularly print and TV media outlets, chooses to filter and over represent certain types of crimes, victims, and perpetuators. It will also discuss the implications of this distortion among its readers and viewers, particularly focusing on their increased fear of crime.

The last several decades saw an explosive growth in new technologies, leading to the adoption of the internet, mobile devices, and many others that allow easy access to information. More than ever before, the latest news and breaking events are more accessible for everyone at any time and place. The prominence of the media on people’s daily lives, whether it is from a newspaper, television broadcasts, to websites accessible from the internet, is even greater than before. There has been concerns over the media in the past; many feel that its power and the potential to influence the public should not be ignored. The emergence of new technologies, which allow easier access to the different forms of media, means that these concerns are even more relevant today. The aim of this paper is to explore one of the consequences of media influence on the public, namely, the concept of “moral panics,” and discuss and the importance of said consequence, as well as the motivations behind them.

The word, “Media,” can be defined as, “the main means of mass communication.” Media has been around for hundreds of years, in one form or another. With the new technology available today, media has become more of a social platform than a way to spread information. This has resulted in the emergence of social media, the communication of people by sharing and consuming information, mostly about one’s self. Social media has also sparked a debate as to whether it benefits society, or harms it (Are Social Networking Sites Good for Our Society 1). But, there is no doubt, social media only negatively impacts the world.

Positionality Within the research, I will ensure that I do not become a problem that affects my research. This is because I have some views and opinions about whether the media is having an impact on children and these are views that I have even before I have carried out the research. This is because I have many young cousins that watch TV programmes and this differs from family to family. This is because some of my cousins watch more TV than others because of their parents’ rules. The behaviour between the children that watch more TV is very different to those who watch less. It can be seen that those who watch more TV are not as well behaved as those that do not. This shows that this can cause biasness when carrying out the research. To ensure that this does not happen I will look at both sides of the research which means that I will look at literature, books, journals and websites to look into the media having impact on children both positively and negatively. I will also ensure that my questions are not misleading to get the data I need and not the answers I want. By using mixed-methods, it will ensure that I can get facts as well as the views and opinions of parents. In addition, I am a student researcher which uses a various types of media on a day to basis and know that media has majorly evolved over the

In today’s culture, it’s hard not to come across some form of media, whether that is an advertisement on a roadway, a commercial on the television, or even an ad on the portable games you play on your phone. The average 8-18-year-old experiences about 7.5 hours of some form of media a day. [1] Out of the 24 hours in a day over a quarter of it is spent looking at or listening to advertisements for products, the news, video games, television, movies, music, books, and the internet. A common way to make a product, character, etc. is to make them or something associated with it look appealing. For beauty products, this is done with models with unhealthy or unrealistic images. [2] When did this idea start? And why would a model or actor go out of their way to obtain an an image that could potentially kill them? How can we help those who’ve been affected by these false images?

It seems that the cultural landscape is ever changing and evolving. Issues that were rarely discussed in media are now at the frontline of our media coverage, such as police brutality, racial disparity and immigration reform. Everything from political party preference to the increasing diversity of race and sexual orientation in each generation has an effect on the values portrayed in media. The value of each new generation effects how the media shapes itself to market to that general public. In order to understand the fluidity of the media, it is important to examine the change in the landscape of media, and how it has adapted to meet each generations needs.

While analysing media ownership, it resulted clear how proprietorial influence plays an important role in citizens’ lives. It is not just a matter of controlling the news outcome but it also directly influences politics where media coverage is essential for the spreading of ideas. Regarding this topic, the perfect example in position of power is Rupert Murdoch, a man whose only cravings are power and control, a man who has built an empire from the ground earning a position of international respect and importance. He has become the face of the news, or more accurately, the man behind the news. Every single person that works for him is subjected to is halo of influence even when he is not around. Politicians fear his power because it can affect their careers, freedom of the press activists sill dream of the day his massive empire will disaggregate. Today’s news is overall influenced by five major companies; therefore, the questions arises spontaneously: can we trust what we read?

Over-all this documentary made me feel very defeated and overwhelmed. Possibly it is just my mood tonight, but it is clear that a few really wealthy companies run the media in the United States.